AFFILIATE

An 'affiliate' is a commercial entity with a relationship with a peer or a larger entity.

Contents

Broadcast networks

Corporate structure

Electronic commerce

See also

Broadcast networks

In a radio network or Television network, an affiliate is a radio station or TV station that agrees to carry the broadcasts of, but is not owned by, the network. Usually, the stations are still responsible for the content (such as profanity) to some extent. An affiliate is ''not'' the same as an owned and operated station, which is owned by the network whose programming it carries.

Corporate structure

A corporation may be referred to as an 'affiliate' of another when it is related to it but not strictly controlled by it, as with a subsidiary relationship, or when it is desired to avoid the appearance of control. This is sometimes seen with multinational companies that need to avoid restrictive laws (or negative public opinion) on foreign ownership.

Electronic commerce

Main articles: Affiliate marketing

Affiliate marketing typically refers to an electronic commerce version of the traditional agent/referral fee sales channel concept. An 'e-commerce affiliate' is a website which links back to an e-commerce site such as Amazon.com.
However, as the e-commerce continues to evolve, e-commerce affiliates are no longer restricted to website owners. bloggers and members of different online community forums can be affiliates as well. Many emerging affiliate programs are now accepting bloggers and individuals, not necessarily webmasters, to be affiliates.
Affiliates can also be referred as publishers.
Affiliate marketers don't necessarily have to be affiliate marketers specifically. Sometimes such marketers can actually be the e-commerce web site that actually sells the products and services. The advantage of this method of marketing is that it cuts out the middleman but it does require the affiliates to have a high degree of trust in the software and people behind the e-commerce web site in question.

See also

★ Affiliate marketing

★ Affiliate networks

★ Franchising