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'Amer Sports Oyj' (formerly 'Amer-Yhtymä Oyj') is a Finnish sporting goods manufacturer, originally established in 1950. Initially an industrial conglomerate with interests as diverse as shipowning, tobacco products and publishing, Amer has gradually evolved into an organisation devoted to the production and marketing of sporting equipment. Today, the company employs over 6,600 people and owns the sports brands Wilson, Atomic, Suunto, Precor and Salomon.
The company began life as a tobacco manufacturer and distributor, Amer-Tupakka, in 1950 and acquired the right to produce and sell Philip Morris cigarettes in 1961. [1]
In the 1960s, the significant profits from the company's tobacco interests were invested in three commercial ships. A publishing and printing division was added in 1970 with the purchase of the Finnish company Weilin+Göös, and the company listed on the Helsinki Stock Exchange in 1977, four years after changing its name to Amer-Yhtymä (Amer Group). In the 1980s Amer moved into the vehicle import industry by acquiring the firm Korpivaara, and with it the exclusive rights to import and distribute such brands as Citroën and Toyota. The decade also saw the company expand into the textiles and plastics markets.
In 1986 Amer established a sports division after acquiring a majority stake in the golf equipment maker MacGregor from Jack Nicklaus. Despite this, the company was involved in the sports equipment market as early as 1974, when it bought over the hockey gear maker then known as Koho-Tuote. These interests were sold in 1986. Three years later, Amer acquired the Chicago-based Wilson Sporting Goods Company, a leading producer of golf clubs, racquets and other sporting equipment, marking a major change in strategy for the company. Further acquisitions followed in the shape of the Austrian ski manufacturer Atomic in 1994 and the Finnish sports instrument maker Suunto in 1999. The American baseball and softball bat firm DeMarini was purchased a year later, falling under the Wilson brand. During this time, many of the business areas no longer deemed to be "core" were divested, although the company retained its tobacco business until 2004 when it was sold back to Philip Morris. [2]
In 2005, Amer acquired the outdoor sports company Salomon from Adidas for €485 million. [3] In the same year, the company officially changed its name to Amer Sports Corporation.[4]
Amer has announced that their North American headquarters will be moved to a location in Ogden, Utah. Their offices will be housed in a refurbished factory.
★ List of Finnish companies
★ Amer Sports - Official site
★ Financial information
★ Official Company History
'Amer Sports Oyj' (formerly 'Amer-Yhtymä Oyj') is a Finnish sporting goods manufacturer, originally established in 1950. Initially an industrial conglomerate with interests as diverse as shipowning, tobacco products and publishing, Amer has gradually evolved into an organisation devoted to the production and marketing of sporting equipment. Today, the company employs over 6,600 people and owns the sports brands Wilson, Atomic, Suunto, Precor and Salomon.
| Contents |
| History |
| Industrial past |
| Focus on sport |
| See also |
| External links |
History
Industrial past
The company began life as a tobacco manufacturer and distributor, Amer-Tupakka, in 1950 and acquired the right to produce and sell Philip Morris cigarettes in 1961. [1]
In the 1960s, the significant profits from the company's tobacco interests were invested in three commercial ships. A publishing and printing division was added in 1970 with the purchase of the Finnish company Weilin+Göös, and the company listed on the Helsinki Stock Exchange in 1977, four years after changing its name to Amer-Yhtymä (Amer Group). In the 1980s Amer moved into the vehicle import industry by acquiring the firm Korpivaara, and with it the exclusive rights to import and distribute such brands as Citroën and Toyota. The decade also saw the company expand into the textiles and plastics markets.
Focus on sport
In 1986 Amer established a sports division after acquiring a majority stake in the golf equipment maker MacGregor from Jack Nicklaus. Despite this, the company was involved in the sports equipment market as early as 1974, when it bought over the hockey gear maker then known as Koho-Tuote. These interests were sold in 1986. Three years later, Amer acquired the Chicago-based Wilson Sporting Goods Company, a leading producer of golf clubs, racquets and other sporting equipment, marking a major change in strategy for the company. Further acquisitions followed in the shape of the Austrian ski manufacturer Atomic in 1994 and the Finnish sports instrument maker Suunto in 1999. The American baseball and softball bat firm DeMarini was purchased a year later, falling under the Wilson brand. During this time, many of the business areas no longer deemed to be "core" were divested, although the company retained its tobacco business until 2004 when it was sold back to Philip Morris. [2]
In 2005, Amer acquired the outdoor sports company Salomon from Adidas for €485 million. [3] In the same year, the company officially changed its name to Amer Sports Corporation.[4]
Amer has announced that their North American headquarters will be moved to a location in Ogden, Utah. Their offices will be housed in a refurbished factory.
See also
★ List of Finnish companies
External links
★ Amer Sports - Official site
★ Financial information
★ Official Company History
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