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EspañolANCHOR TEXT
The 'anchor text' or 'link label' is the visible, clickable text in a hyperlink. Anchor text is the text a user clicks when clicking a link on a web page.
Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. The anchor text may or may not be related to the actual text of the URL of the link. For example, a hyperlink to the main English Wikipedia page might take this form:
:
The anchor text in this example is ''Wikipedia''; the complex URL http://www.wikipedia.org displays on the web page as Wikipedia, contributing to a clean, easy to read text or document.
However, webmasters tend to misuse anchor text quite often this way:
:Today our president has signed another treaty. To know more, click here.
The correct way of coding that would be:
:Today our president has signed another treaty.
Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency is, more often than not, to hyperlink words relevant to the landing page.
Webmasters may use anchor text to procure high results in search engine results pages. Google's Webmaster Tools facilitate this optimization by letting website owners view the most common words in anchor text linking to their site.[1]
In the past, Google bombing has been possible through anchor text manipulation; however, in January, 2007, Google announced it had updated its algorithm to minimize the impact of Google bombs.[2]
1. Get a more complete picture about how other sites link to you
2. A quick word about Googlebombs
| Contents |
| Overview |
| Popular misuse |
| Search engine algorithms |
| References |
Overview
Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. The anchor text may or may not be related to the actual text of the URL of the link. For example, a hyperlink to the main English Wikipedia page might take this form:
:
Wikipedia The anchor text in this example is ''Wikipedia''; the complex URL http://www.wikipedia.org displays on the web page as Wikipedia, contributing to a clean, easy to read text or document.
Popular misuse
However, webmasters tend to misuse anchor text quite often this way:
:Today our president has signed another treaty. To know more, click here.
The correct way of coding that would be:
:Today our president has signed another treaty.
Search engine algorithms
Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency is, more often than not, to hyperlink words relevant to the landing page.
Webmasters may use anchor text to procure high results in search engine results pages. Google's Webmaster Tools facilitate this optimization by letting website owners view the most common words in anchor text linking to their site.[1]
In the past, Google bombing has been possible through anchor text manipulation; however, in January, 2007, Google announced it had updated its algorithm to minimize the impact of Google bombs.[2]
References
1. Get a more complete picture about how other sites link to you
2. A quick word about Googlebombs
This article provided by Wikipedia. To edit the contents of this article, click here for original source.
psst.. try this: add to faves
