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'Australian Football League'

'General Information'
'Founded'	1897 in Melbourne
'Previous names'	Victorian Football League (VFL) (1897-1989)
'Current clubs'	Adelaide Brisbane Lions Carlton Collingwood Essendon Fremantle Geelong Hawthorn Kangaroos Melbourne Port Adelaide Richmond St Kilda Sydney West Coast Western Bulldogs
'Former clubs'	Brisbane Bears Fitzroy University
'Stadiums'	AAMI Stadium Aurora Stadium Carrara Stadium Gabba Manuka Oval Melbourne Cricket Ground Skilled Stadium Subiaco Oval Sydney Cricket Ground Telstra Dome Telstra Stadium TIO Stadium 'Previously used stadiums' Arden street Oval Brunswick Street Oval Corio Oval East Melbourne Cricket Ground Glenferrie Oval Junction Oval Lake Oval Moorabbin Oval Princes Park Punt Road Oval Victoria Park WACA Ground Waverley Park Whitten Oval Windy Hill
'2006 Season'
'Premiers'	'West Coast' 12.13 (85) defeated Sydney 12.12 (84)
'Grand Final attendance'	97,431
'Norm Smith Medallist'	Andrew Embley, West Coast
'Minor Premiers'	West Coast
'Wooden spoon'	Carlton
'NAB Cup'	'Geelong' 3.10.5 (92) defeated Adelaide 1.10.15 (84)
'Michael Tuck Medallist'	Simon Goodwin, Adelaide
'Brownlow Medallist'	Adam Goodes, Sydney
'Coleman Medallist'	Brendan Fevola, Carlton
'Rising Star Award'	Danyle Pearce, Port Adelaide
'Total Home and Away Series attendance'	6,204,056
'Average Home and Away Series attendance'	35,250
'Total Finals Series attendance'	532,178
'Average Finals Series attendance'	59,131
'2007 Season'
'Premiers'	Power
'Minor Premiers'	Geelong
'Wooden spoon'	Richmond
'NAB Cup'	'Carlton' 2.12.7 (97) defeated Brisbane Lions 0.10.12 (72)
'Michael Tuck Medallist'	Nick Stevens, Carlton
'Coleman Medallist'	Jonathan Brown, Brisbane Lions
'Rising Star Award'	Joel Selwood, Geelong
'Total Home and Away Series attendance'	6,476,933	-
'Average Home and Away Series attendance'	36,801	-

The 'Australian Football League' (AFL), formerly known as the 'Victorian Football League', and sometimes known as the 'VFL/AFL', is the elite Australian national competition in the sport of Australian rules football. The organisation that runs the league has become the ''de facto'' world governing body for the sport.
The AFL is the most attended professional sporting league in the country. The previous three AFL ''Premiership Seasons'' have had a total regular season attendance of over six million and the average attendance of over 36,000 is the third highest of any professional sports league in the world.
The AFL evolved from the Victorian domestic competition and retains much of its history and tradition. Over the past 25 years it has grown into a national competition with teams based in five of the six Australian states although ten of the sixteen clubs are still based in Victoria. Since the move toward a national competition, the AFL has gained considerable media and financial strength. The expansion of the AFL effectively ended 70 year long battle for supremacy with its rival leagues, the SANFL, the WAFL and VFA in the 1980s, and since this time, some of these leagues and clubs have either sought or subsequently been granted licences to compete in the AFL and formed affiliations with the AFL to field its reserves sides and developmental players.
The 16 teams play against each other in 22 rounds between late March and early September in a non-divisional format. These matches are followed by a series of finals matches which culminate in the two best teams playing off for the premiership in the AFL Grand Final, the best attended domestic club championship event in the world.

Contents

Clubs

Present teams

Former teams

National competition

Historic clubs

Playing lists

AFL players by state/territory/nation

Competition timeline

Season tournaments

AFL Premiership season

Themed rounds and special matches

Pre-season Cup

History

Before the VFL

VFL begins

Between the World Wars

1950s

1960s

1970s

1980s - national expansion

1990s - Australian Football League

2000s

Future

Individual awards

Major annual awards

Team of the Century

VFL/AFL records

Representative football

International

State

Administration

Audience

Attendance

Television

Australian television

Telecast history

Global telecasts

Radio

Internet

Corporate relations

Sponsorship

Publishing and print

Membership

Merchandising

AFL World

Video games

Online AFL Games

Gaming

References

See also

External links

Clubs

Since 1997 the AFL has consisted of nine clubs based in Melbourne, one in Geelong, two South Australian teams, two Western Australian teams and one each in Sydney and Brisbane. Unlike many other football leagues, the AFL does not operate on a multi-division or conference system, with no relegation or promotion system.
The VFL, as it was commonly known, started in 1897 with eight teams (Carlton, Collingwood, Essendon, Fitzroy, Geelong, Melbourne, South Melbourne, and St Kilda) . Richmond and University entered in 1908, but University folded in 1915. In 1925, Footscray (later known as the Western Bulldogs), Hawthorn and North Melbourne (later known as the Kangaroos) entered the competition, making 12 teams as a solely Victorian based league until 1982, when South Melbourne relocated to Sydney, New South Wales.
A further national expansion occurred in 1987, with the introduction of the West Coast Eagles from Western Australia and the Brisbane Bears from Queensland. The AFL changed its name from the Victorian Football League in 1990 to reflect the expanded nature of the league.
South Australia was first represented in 1991 when the Adelaide Crows joined the league, and Fremantle were as the second WA team in 1995. Fitzroy merged with Brisbane the next year creating the Brisbane Lions, and Port Adelaide took their place in 1997.

Present teams

Club	Colours	Nickname	Location	Home Ground	2007 Membership
Adelaide Football Club		''Crows''	Adelaide, South Australia	AAMI Stadium	50,976
Brisbane Lions Football Club		''Lions''	Brisbane, Queensland	The Gabba	21,976
Carlton Football Club		''Blues''	Melbourne, Victoria	Melbourne Cricket Ground Telstra Dome	35,431
Collingwood Football Club		''Magpies''	Melbourne, Victoria	Melbourne Cricket Ground	38,587
Essendon Football Club		''Bombers''	Melbourne, Victoria	Telstra Dome	32,759
Fremantle Football Club		''Dockers''	Fremantle, Western Australia	Subiaco Oval	43,343
Geelong Football Club		''Cats''	Geelong, Victoria	Skilled Stadium	30,169
Hawthorn Football Club		''Hawks''	Melbourne, Victoria	Melbourne Cricket Ground Aurora Stadium	31,064
Melbourne Football Club		''Demons''	Melbourne, Victoria	Melbourne Cricket Ground	28,077
North Melbourne Football Club		''Kangaroos''	Melbourne, Victoria	Melbourne Cricket Ground Telstra Dome Carrara Stadium	22,366
Port Adelaide Football Club		''Power''	Adelaide, South Australia	AAMI Stadium	34,073
Richmond Football Club		''Tigers''	Melbourne, Victoria	Melbourne Cricket Ground	30,044
St Kilda Football Club		''Saints''	Melbourne, Victoria	Telstra Dome	30,394
Sydney Swans Football Club		''Swans''	Sydney, New South Wales	Sydney Cricket Ground Telstra Stadium	32,452
West Coast Eagles Football Club		''Eagles''	Perth, Western Australia	Subiaco Oval	45,949
Western Bulldogs Football Club		''Bulldogs''	Melbourne, Victoria	Telstra Dome	28,725

Membership figures as at June 30, 2007. ^[1]

Former teams

Club	Colours	Location	Last Home Ground	Years In Competition	Reason
Fitzroy Lions		Fitzroy, Victoria	Whitten Oval	1897-1996	Merged with the Brisbane Bears to become the Brisbane Lions in 1997.
Brisbane Bears		Brisbane, Queensland	The Gabba	1987-1996	Merged with the Fitzroy Lions to become the Brisbane Lions in 1997.
University		Parkville, Victoria	Melbourne Cricket Ground	1908-1914	The club was disbanded prior to the 1915 season, due to the outbreak of World War I, and players' enlistment in the Australian Imperial Force. After the club was revived in 1919, it did not apply to rejoin the competition.

National competition

The AFL is the dominant league in television, print, and radio news in Victoria, South Australia, Western Australia, Northern Territory and Tasmania. In addition, Australian rules football is the most participated football code in these states and territories.
Despite the traditional popularity of rugby league in the states of New South Wales and Queensland, the popularity of the AFL is increasing. This has been greatly assisted by recent premierships being won by the Brisbane Lions (2001, 2002, and 2003) and Sydney Swans (2005) and to a lesser extent also unsuccessful Grand Final appearances for both Brisbane (2004) and Sydney (1996, 2006). With the success of these sides, participation in Australian rules football has grown rapidly in these states in recent years.
Combined, the non-Victorian teams have won 10 of the last 15 premierships. The last 3 AFL grand finals have been contested solely by non-Victorian sides.
To raise the profile of the AFL as a national competition and to raise funds for the clubs involved, some Victorian clubs have been transferring home games to interstate locations in return for a guaranteed income of up to $250,000 per game. ^[2]
Recently, this has included St Kilda and Hawthorn which have played home games at Aurora Stadium in Launceston, Tasmania, the Kangaroos which has played games at Manuka Oval in Canberra, and Carrara Oval on the Gold Coast, the Western Bulldogs which has played games at Manuka and at Marrara Oval in Darwin, Northern Territory and at the Sydney Cricket Ground, and Melbourne which has played games at Carrara Oval and The Gabba in Queensland.

Historic clubs

The modern day Australian Football League (AFL) has many teams dating back to the beginnings of the sport of Australian rules football, including the very first club, Melbourne Football Club (1858), a foundation VFL/AFL club whose founders also first codified the sport in 1859.
Other early clubs still in existence include: Geelong (1859), Carlton (1864), North Melbourne (aka Hotham, now Kangaroos) (1869), Essendon, and St Kilda (1873), South Melbourne (now Sydney Swans) (1874), Footscray (now the Western Bulldogs) (1877), Richmond (1885), and Collingwood (1892).

Playing lists

The AFL has tight controls over the player lists of each club. Each club can have a senior list of 38 players plus up to six rookie or veteran players. From 2006, up to two international rookies[1] are also permitted. Clubs can only trade players during a "trade week" at the end of each season and can only recruit new players through the AFL Draft. The rules for the draft have changed every few years since it was introduced in 1986, but the basic philosophy remains in that players are selected by clubs in the reverse of the order of their positions on the ladder at the end of the preceding season. That is, the club that finished last has first draft selection, then the club that finished second last. However, this philosophy has been compromised by giving priority picks to clubs which win fewer than four matches during the season and by allowing clubs to select sons of former players under a "father - son rule" which itself has been varied over the years.
A salary cap (known as the 'Total Player Payments' or TPP) is also in place as part of the league's equalisation policy.
In 2007, this is A$7 million per club. Salaries of draft selections are fixed for two years. Salaries for senior players are not normally released to the public, although the average is estimated at A$200,000[2] and the top few players can expect to earn up to A$1,000,000 a year[3].
Infringements by clubs in relation to exceeding the TPP, not informing the AFL of payments or draft tampering are severe and can include large fines, loss of premiership points and exclusion from the AFL draft, however the AFL has not yet penalised clubs premiership points for a breach of the salary cap.

AFL players by state/territory/nation

The following is the origin of 2007 AFL listed player based on player's nominated junior clubs.

★ Victoria (334)

★ Western Australia (124)

★ South Australia (113)

★ Queensland (48)

★ New South Wales (33)

★ Northern Territory (24)

★ Tasmania (21)

★ Ireland (5)

★ Australian Capital Territory (3)
Note that players from Ireland were all converts from other sports.
[4]
[5].

Competition timeline

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Season tournaments

AFL Premiership season

The ''Toyota AFL Premiership Season'', contested between the 16 teams from around Australia, lasts for 22 rounds and begins in late March.
At the end of the 22 rounds, the top eight teams compete in the four-week ''2007 AFL Finals Series''. In the first week, depending on the their ladder position, teams play in two Qualifying Finals and two Elimination Finals. The two lowest placed losing teams are eliminated, the two highest placed winning teams progress into a Preliminary Final (in the third week), and the other four teams play in two Semi Finals (in the second week). The losers of the Semi Finals are eliminated and the remaining four teams play in two Preliminary Finals, with the winning teams play in the Grand Final.
The McClelland Trophy is awarded to the team that finishes the league in first position (sometimes called the minor premiership) but this is not afforded anywhere near the prestige as the Premiership. The Premiership is awarded to the winning team in the Grand Final.
The Grand Final is traditionally played at the Melbourne Cricket Ground in Melbourne, even if two non-Victorian teams are playing, on the last Saturday in September. Recent exceptions to this practice were in 1991 when the MCG was being redeveloped and the Grand Final was played at Waverley Park, and in 2000 when the Grand Final was played in early September as the Sydney Olympics started on 15 September. A silver cup, known as the Premiership Cup, and a pennant are awarded to the winner of the AFL Grand Final. (With the exception of 1996 - when a gold cup was awarded instead of the usual silver one in the AFL/VFL's 100th season).

Themed rounds and special matches

Themed rounds have become immensely popular. There are themes such as Rivalry Round (in which traditional rivals are matched up against each other), Women's Round and Heritage Round (where teams play in old style guernseys). Some matches are also themed for special events. For example, each year Collingwood play Essendon in the annual ANZAC Day match at the MCG and the game will typically sell-out regardless of the positions of the two teams on the ladder. Another annual match is the Queen's Birthday game between Melbourne and Collingwood. As of 2006, Richmond and Essendon play in the ''Dreamtime at the 'G'' match. There are separate trophies for the matches between several clubs and former rivalries such as the Lake Trophy between St Kilda and Sydney Swans.

Pre-season Cup

Before the premiership season commences, a pre-season knock-out competition is played. It has had several incarnations as the Panasonic Cup, the Fosters Cup, the Ansett Australia Cup, the Wizard Home Loans Cup, and, as of the 2006 season, the NAB Cup. Teams knocked out of the cup play a series of Regional Challenge practice matches.

History

Before the VFL

Main articles: History of Australian rules football

Australian rules football dates back to 1858, when Tom Wills began to devise the rules of the code. Melbourne Football Club was formed on August 7, 1858. On May 17, 1859, at the Parade Hotel in East Melbourne, Wills, W.J. Hammersley and J.B. Thompson wrote the first set of written rules for Australian rules football. By 1866, several other clubs had also adopted an updated version of Melbourne's rules. In 1877, the amateur Victorian Football Association was established.

VFL begins

The Victorian Football League was established in 1896 when several clubs broke away from the Victorian Football Association which was the first Australian rules competition. The first games were played in 1897 between the foundation clubs – Carlton, Collingwood, Essendon, Fitzroy, Geelong, Melbourne, St Kilda and South Melbourne. Essendon won the first VFL premiership.
Although the Victorian Football League and the Victorian Football Association continued to compete for spectator interest for many years, the VFL quickly established itself as the premier competition in Victoria. In the early years Fitzroy and Collingwood were the dominant teams, but by the mid-1900s Carlton began a dominating period of three successive flags from 1906 to 1908. Essendon under Jack Worrall - the first great coach - won a most convincing victory in 1911 with ten straight wins and surprisingly defended their flag in 1912 after being erratic during the home-and-away rounds.
In 1908, Richmond and University joined the VFL. Richmond eventually succeeded after a slow start, but University, after three promising seasons, won only one of its last seventy matches and its already thin ranks were so depleted it disbanded at the end of 1914.

Between the World Wars

Richmond won its first premierships in 1920 and 1921 but Essendon - battlers since their 1912 flag - took over as the dominant team between 1922 and 1926. In 1924 the VFL inaugurated the Brownlow Medal for the player who received the most votes from the umpires for the Best and Fairest player.
In 1925, Footscray (now the Western Bulldogs), Hawthorn and North Melbourne (now trading as the Kangaroos) joined the VFL. Footscray adapted to the VFL relatively quickly and by 1928 were well off the bottom of the ladder. However, North Melbourne and Hawthorn remained "chopping blocks" for a very long period. North Melbourne were not to win more than eight games in a season until 1944 and Hawthorn only once won more than seven until 1954. Between them, Hawthorn and North Melbourne collected fifteen of the twenty-nine wooden spoons from their admittance until 1953 - by which time however North had become a powerful side and finished in the first two on the ladder in 1949 and 1950. In the later years of this period Hawthorn and St. Kilda were continual rivals for the wooden spoon - taking ''all but two of the fifteen wooden spoons between 1941 and 1955''.
Between the years of 1927 and 1930, Collingwood became the first and so far, the only, team to win four successive premierships. This team became known as "the machine" because of the organised and consistent way it played. During this period of success Collingwood became the greatest club in the nation, possessing the largest and fiercent supporter base drawn originally from working class districts in inner Melbourne. With premiership victories in 1935 and 1936 the Collingwood Football Club had already won 11 premierships, and remained the most successful premiership club until Carlton began to lead the premiership tally in 1982.
In the 1930s, Richmond and South Melbourne rivalled Collingwood as the best team, with Richmond's brilliant defence destroying South's powerful attack in the 1934 Grand Final. Melbourne, which had won the premiership in 1926 but fallen off sharply, developed a powerful attacking side that swept all before it between 1939 and 1941 to win three successive flags; however Essendon, after years in the wilderness from 1927 to 1939, enjoyed a dominant period with nine grand final appearances between 1941 and 1951.

1950s

In 1959, the VFL planned the first purpose built mega-stadium, Waverley Park, to give it some independence from the Melbourne Cricket Club which managed the Melbourne Cricket Ground, Australian rules' spiritual home. Waverley Park was planned to hold 167,000 spectators (thus making it one of the largest stadiums in the world). Land for the stadium was purchased at Mulgrave, in those days just farmland, but one day predicted to be near demographic centre of Melbourne's population.
The VFL played some interstate and overseas exhibition matches in the 1950s to lift the profile of the league.
Geelong was the stand out team at the beginning of the 1950s, winning the premiership in 1951 then setting a record of 23 consecutive wins starting in Round 12, 1952 and ending in Round 13, 1953. This streak included the 1952 premiership.
After Footscray won its first (and so far, only) premiership in 1954 by defeating Melbourne, Melbourne became a powerhouse, winning five premierships between 1955 and 1960, including three in a row between 1955 and 1957. In 1958 Collingwood famously defeated Melbourne in the Grand Final, thereby preventing Melbourne from equalling Collingwood's record of four successive premierships.
Television coverage began in 1957, with direct telecasts of the final quarter permitted. At first, several channels competed through broadcasting different games. However, when the VFL found that television was reducing crowds, it decided that no coverage was to be allowed for 1960. In 1961, the modern system of replays was introduced and only very rarely have direct telecasts been permitted since.

1960s

In the 1960s, television began to have a huge impact, which continues unabated to this day. Spectators hurried home from games to watch replays and many former players took up positions as commentators on pre-game preview programs and post-game review programs. There were also several attempts at variety programs featuring VFL players, who generally succeeded in demonstrating that their skills were limited to the football ground!
Hawthorn won its first ever Grand Final in 1961, beating Footscray. Melbourne's period of success ended with its premiership win in 1964 over Collingwood, after which Carlton famously recruited Melbourne's champion player Ron Barassi as its captain-coach. St Kilda won its first, and so far only, Grand Final by one point over Collingwood in 1966, and after many years in the doldrums, Richmond won the Grand Final in 1967, starting a revival which lasted until the early 1980s. Under Barassi's leadership, Carlton won the premiership in 1968, its first since 1947. On the whole, though, Essendon and Geelong were the best teams during the 1960s, even though they only won three of the ten premierships.
With the number of players recruited from country leagues increasing, the wealthier clubs were gaining an advantage that metropolitan zoning and the Coulter law restricting player payments had prevented in the past. Country zoning was introduced in the late 1960s, and whilst it pushed Essendon and Geelong from the top of the ladder, it created severe inequality during the 1970s and 1980s. Only six teams made the grand final between 1972 and 1987, as against nine between 1961 and 1967.

1970s

1970 saw the opening of Waverley Park, with the inaugural match being played between Geelong and Fitzroy, on 18 April 1970. Construction work was carried out at the stadium as the 1970s progressed, culminating in the building of the now heritage listed Sir Kenneth Luke stand.
The 1970 Grand Final between Carlton and Collingwood attracted a record crowd for a football game in Australia of 121,696. This game also saw the greatest comeback in Grand Final history when after trailing by 44 points at half time, Carlton managed to win by 10 points. Alex Jesaulenko took one of the most memorable marks in the sport's history during this game.
Hawthorn defeated St. Kilda in the Grand Final in 1971, beginning a long period of success that lasted into the early 1990s. The match was notable for Peter Hudson's famed attempt at breaking Bob Pratt's long held record of 150 goals in a season. Hudson kicked three goals in the match, equalling Pratt's season tally.
North Melbourne won its first ever premiership in 1975, then won again in 1977 in the Grand Final replay, following the second ever drawn Grand Final, against Collingwood. 1977 also saw the commencement of State of Origin representative matches, where players were only able to represent the state of their birth, as opposed to representing the state in which they were currently playing.
The 1979 Grand final is remembered for a controversial goal that sealed the Premiership for Carlton. After leading by 28 points during the second quarter, Collingwood had fallen behind by 21 points before mounting a late comeback. They were trailing by four points in the dying stages of the match when Carlton's Wayne Harmes miskicked, chased the ball towards the boundary line and knocked it to his team mate Ken Sheldon who kicked a goal to give Carlton a 10-point lead. Their eventual winning margin was just five points. Although Harmes won the inaugural Norm Smith Medal for the best player in the Grand Final, he is best-remembered for this incident as Collingwood supporters still claim that the ball had crossed the boundary line before Harmes knocked it to Sheldon.
Many rule changes were made during the decade in efforts to increase the attractiveness of the game:

★ A "final five" system was introduced in 1972. The Grand Final was the highest scoring Grand Final in history, accumulating a total of 327 points with Carlton defeating Richmond by 27 points.

★ The centre diamond and a limit of four players per team at the centre bounce were introduced in 1973. The diamond was changed to the square in 1975.

★ The two-umpire system was introduced in 1976.

★ In 1978 the interchange law was introduced, to allow players to be able to be interchanged at any time (like basketball), rather than a one-off replacement (as in soccer).

1980s - national expansion

At the time, there was no national league for Australian rules that incorporated interstate clubs. The VFL was the most popular and dominant league around the country in terms of overall attendance and interest and began expanding its influence into other states. In 1980, the match of the day was broadcast on television. Interest around the country followed, and new sides from other capitals (many with their own local leagues) soon expressed interest in new licences.
In 1982, South Melbourne relocated to Sydney to become the Sydney Swans. The West Australian Football League and Queensland Australian Football League were awarded licences to join the VFL and the West Coast Eagles and Brisbane Bears were formed. These expansion team licences were awarded on payment of multi-million dollar fees which were not required of the existing VFL clubs. The first National Draft was introduced in 1986. The West Coast Eagles and Brisbane Bears joined the league in 1987. The night premiership, the Panasonic Cup moved to the pre-season instead of mid-year.
In 1984, a revival of the International Rules representative series against Ireland occurred. In 1987, a salary cap was introduced. In 1988, the law changed to make players awarded free kicks be obliged to kick the ball, rather than handpass. This rule change was reversed in 1990.
Ross Oakley was appointed CEO of the VFL in 1986, and immediately set about plans for national expansion of the competition.
In 1989, the league began encouraging some of the fledgling Victorian clubs to merge or relocate interstate. Footscray and Fitzroy were almost forced into amalgamation, but a fundraising event from Footscray supporters stopped the proposed merger at the eleventh hour.
Collingwood played in its third successive Grand Final in 1981, yet didn't win any of them. This added to Collingwood's already infamous record in Grand Finals, signified by the term "the Colliwobbles" - after their Premiership triumph of 1958, Collingwood lost the next eight Grand Finals in which they played, often after seemingly having the match in their keeping. They also finished on top of the ladder twice after the regular season matches (in 1969 and 1973), only to experience a loss of form in the finals and miss the Grand Final altogether. "The Colliwobbles" was introduced after the 1970 Grand Final loss to Carlton.
A bitter rivalry between Essendon and Hawthorn emerged after competing in three consecutive Grand Finals between 1983 and 1985. Essendon's win in the 1984 marked the first time since 1966 that a team other than Richmond, Carlton, Hawthorn or North Melbourne had won the premiership. The dominance of these few clubs and mounting financial problems for several clubs resulted in the VFL adopting an equalisation policy, centred around the player draft and salary cap measures.
In 1988, Melbourne made its first appearance in a Grand Final since 1964, but it wasn't a memorable return to the big stage. Hawthorn crushed an underdog Melbourne side by 96 points, the biggest Grand Final win in history.
In what many believe to be the finest VFL/AFL Grand Final of the modern era, Hawthorn overcame a strong challenge from Geelong in 1989. It was a physical game right from the start when Geelong's Mark Yeates ran through Dermott Brereton at the opening bounce, bruising Brereton's kidney and causing internal bleeding. In a courageous display, Brereton refused to leave the ground and marked and goaled several minutes later to stem Geelong's attempt to establish superiority. Later heavy clashes would see John Platten knocked out and Robert DiPierdomenico suffer broken ribs and a punctured lung. Despite a Grand Final record nine goals from Geelong's Gary Ablett, Hawthorn still went on to win by six points.

1990s - Australian Football League

To reflect the steps towards a national competition, the VFL was renamed as the ''Australian Football League'' in 1990. The VFL name disappeared until it was adopted by the AFL's state feeder competition which was the most recent incarnation of the former VFA.
Collingwood won the inaugural AFL premiership in 1990, ending a drought of near misses that had seen the club lose grand finals in 1960, 1964, 1966, 1970, 1977, 1979, 1980 and 1981. By 1990 Collingwood had played in 36 Grand Finals, just under 40% of all grand finals played.
1990 also saw the Port Adelaide Magpies make a bid for an AFL licence. In response, the SANFL formed a composite team called the Adelaide Crows which was awarded the licence and joined the league in 1991. That same year the Grand Final was played at Waverley Park for first and only time as the MCG underwent redevelopment. This game was also the first time that a non-Victorian team - West Coast Eagles - contested the Grand Final, only to be outclassed by a Hawthorn side coming to the end of their era of dominance.
With Adelaide bringing the number of teams to 15, the final six was introduced in 1991. In 1992, Waverley Park was renamed "AFL Park" and the West Coast Eagles became the first non-Victorian team to win a premiership, beating Geelong. 1992 was also the final year the Brisbane Bears called Carrara Stadium home, as they moved to the Brisbane Cricket Ground at Woolloongabba (commonly known as The 'Gabba) in time for the 1993 season.
In 1994, the Fremantle Football Club was formed to represent the strong history of Fremantle clubs from the WAFL, and played its first game in the AFL in 1995. That year, the first Western Derby was played between the two Perth-based teams, beginning a fierce local rivalry with West Coast dominating until Fremantle broke the shackles in their 10th meeting in 1999. Carlton made the record books by winning its 16th premiership after 16 consecutive wins and only two losses for the entire season.
Some of the rule changes of the decade included:

★ In 1993, a third field umpire was introduced.

★ In 1994, the McIntyre Final Eight System system was introduced.

★ A fourth interchange player was added for the 1998 season, increasing match day squads to 22 players.
In 1996, the VFL/AFL celebrated its centenary. One round of games featured a repeat of the games in Round 1, 1897, with players wearing replicas of the guernseys worn 100 years earlier. Late in the season, after it looked like the Fitzroy Lions would succumb to financial problems and merge with North Melbourne, the AFL dramatically announced that Fitzroy would merge with the Brisbane Bears and play as the Brisbane Lions from 1997^[3]. North Melbourne recovered from being jilted, and became the only team to win the once-off gold premiership cup by defeating Sydney, which had not played in a Grand Final since 1945 (when they competed as South Melbourne).
Later in 1996, an attempt to merge Melbourne and Hawthorn to form the Melbourne Hawks made headlines, but failed to eventuate. Ross Oakley stepped down as the AFL's Chief Executive and was replaced by Wayne Jackson. The AFL also rejected bids from Queensland club Southport Sharks and the Tasmanian government to enter teams.
In 1997, the Port Adelaide Magpies were finally awarded a licence to join the AFL as the Port Adelaide Power, coinciding with the Fitzroy/Brisbane merger to keep the league a 16 team competition. The inaugural ''Showdown'' occurred in that year, with Port Adelaide causing an upset victory over Adelaide, who recovered from the shock and went on to win the first of two consecutive premierships and became the first side in history to win four finals in one series and win the premiership. St. Kilda, their opponent, were playing in their first Grand Final since 1971. The Footscray Bulldogs were renamed the Western Bulldogs, in order to reflect the club's representation of Melbourne's western suburbs.
The International Rules series against the Gaelic Athletic Association was made a regular annual event from 1998. Adelaide repeated its feats of a year before to win the premiership (after losing their first finals match to Melbourne), beating favourites North Melbourne. North had major goal scoring problems in the match and had a dismal second half. Andrew McLeod won his second Norm Smith Medal in two years, and the Adelaide Crows became the first team since Richmond in 1921 to turn their maiden Premiership into a double the following season.
In 1999, the league sold its Waverley Park stadium and used the funds in a joint venture to begin construction of a brand-new stadium situated at Melboune's Docklands. The league announced the last AFL State of Origin match, and its intentions to instead to focus on the new national league. Finishing in sixth place at the end of the regular season, Carlton fought hard in the finals and recorded a huge one-point upset victory in the preliminary final against Essendon to face North Melbourne in the last Grand Final of the 20th century. A competitive game up to half time, North ran away with the game and the premiership by 35 points.

2000s

The AFL logo was again changed in 2000. The first indoor AFL match was held at Docklands Stadium in the same year. In the first game at the new venue, Essendon crushed Port Adelaide by 94 points. It was a sign of things to come as Essendon only lost one game for the entire season and had a percentage of 159.1%, one of the highest in history and drew equal with the fewest losses in an entire season, tying with the Collingwood machine team of 1929. They faced Melbourne in the Grand Final and won by 60 points despite some poor goal scoring attempts.
2001 began a dominance by the non-Victorian teams, highlighting the disadvantage of Melbourne hosting nine clubs. The Brisbane Lions won the first of a historic three successive premierships, becoming the first Queensland-based and non-Victorian team to do so. In 2002, a thrilling game from start to finish saw Brisbane beat Collingwood by nine points on a wet and sloppy day. The final margin was the biggest of the entire match, making it one of the closest Grand Finals in history.
In 2003, Andrew Demetriou was appointed as CEO when Wayne Jackson retired. Brisbane won their third consecutive premiership by destroying Collingwood by 50 points highlighted by 39 disposals to Simon Black and five incredible goals from Jason Akermanis. Brisbane became the first team since Melbourne in the 1950s to win three consecutive premierships. Carlton placed last, and got the first wooden spoon in their club's history. Adelaide's Mark Ricciuto, Collingwood's Nathan Buckley, and Sydney's Adam Goodes tied for the Brownlow Medal, the first trifecta since 1940.
Port Adelaide won its first premiership in 2004 and it was the day that many Victorian footy fans had feared since the 1980s, the first Grand final held between two non-Victorian sides.
2005 saw history made by the Sydney Swans, becoming the first New South Wales-based AFL team to win a premiership and breaking a 72-year premiership drought for the club (they had previously won the premiership as South Melbourne before they relocated to Sydney). A close game from start to finish, Sydney defeated the West Coast Eagles by four points in one of the lowest scoring Grand Finals in history and the closest final scores since 1966, made possible by a memorable mark from Swan's defender Leo Barry in the dying seconds.
In 2006 there was the so-called ''Sirengate'' scandal, when the umpires failed to hear the final siren in the match between Fremantle and St.Kilda at Aurora Stadium, Launceston. Before the on-field officials could be notified that the game should have ended, St.Kilda scored a behind to level the scores and force a draw. In the days that followed, Fremantle appealed and were awarded the game and full competition points.
A series of new rule changes were introduced for the 2006 season intended to speed up the game, including allowing the ball to be brought back into play immediately after a point is scored and limiting the time allowed for players to kick for goal to 30 seconds. The end of the 2006 season was a carbon copy of the 2005 Grand Final, with the Swans and Eagles facing off again in the decider. The West Coast Eagles instead triumphed by one point, exacting revenge on the Sydney Swans after the 2005 defeat.

Future

Several areas have been discussed as expansion possibilities, most often Tasmania, western Sydney, North Queensland, the Gold Coast, Canberra, Darwin, and even New Zealand, but the AFL have an aim to keep the competition to 16 teams.
It is generally thought that if the AFL expands into a new area, one of the less financially well-off Victorian clubs will re-locate, rather than an entirely new club being formed, unless a Victorian club folds.
The Western Bulldogs and Kangaroos are most often considered candidates for re-location, and some theorise that their respective name changes in the 1990s were in anticipation of such a move.

★ The Kangaroos played regular premiership season games at Manuka Oval in Canberra and at Sydney until deciding on a secondary home at Carrara Stadium on the Gold Coast

★ The Bulldogs have played in Cairns and Darwin.

★ Melbourne have played home games in South East Queensland (both Brisbane and the Gold Coast).

★ Both Melbourne and the Bulldogs are currently contracted to play one match (each) per season at Manuka Oval in Canberra.

★ Hawthorn and St Kilda have played in Launceston, leading to more speculation that they are attempting to build a supporter base in those areas for future re-location. Hawthorn recently signed a $5 million sponsorship deal with the Tasmanian government that will see them increase their commitment there to 4 games a year until 2011. However, both Hawthorn and the Tasmanian government have publicly stated that they have no intention of the club permanently relocating to Tasmania.
Mergers have also been an option for the AFL, as was seen with the Brisbane Bears and the defunct Fitzroy Lions in 1996.
If two Victorian teams merge, then it makes room for a 16th team to come from an interstate city - potential candidates for this are the Southport Sharks (on the Gold Coast) or a second Sydney team (based in western suburbs). However, since several failed club merger attempts, the AFL has been less willing to actively pursue the amalgamation of two Victorian-based clubs as an option.

Individual awards

Major annual awards

★ Brownlow Medal

★ Coleman Medal

★ AFL Rising Star

★ Leigh Matthews Trophy

★ AFLPA Awards

★ Norm Smith Medal

★ Jock McHale Medal

★ Michael Tuck Medal

★ AFL Mark of the Year

★ AFL Goal of the Year

★ AFL Army Award

★ All Australian Team

★ Club Best and Fairest Awards

Team of the Century

To celebrate the 100th season of the AFL, the "AFL Team of the Century" was named in 1996.
Jack Elder was declared the ''Umpire of the Century'' to coincide with the Team of the Century. Since the naming of this side, most AFL clubs have nominated their own teams of the century. An Indigenous Team of the Century was also selected in 2005, featuring the best Aboriginal players of the previous 100 years from both the VFL/AFL and other state leagues.

VFL/AFL records

★ 'Highest score'
Geelong - 37.17 (239) def Brisbane Bears 11.9 (75)
Carrara Oval, May 3, 1992

★ 'Highest winning margin'
190 points - Fitzroy 36.22 (238) def Melbourne 6.12 (48)
Waverley Park, July 28, 1979

★ 'Highest aggregate score'
52.33 (345) - Melbourne 21.15 (141) wdb St Kilda 31.18 (204)
MCG, May 6, 1978

★ 'Highest score in one quarter'
South Melbourne - 17.4 (106) vs. St Kilda 0.0 (0) in 4th quarter
Lake Oval, July 26, 1919

★ 'Largest crowd'
Carlton v Collingwood - 121,696
MCG, September 26, 1970 (Grand Final)

★ 'Largest Home & Away Season crowd'
Melbourne v Collingwood - 99,346
MCG, 1958

★ 'Largest crowd for a game between a Victorian and non-Victorian club'
Adelaide Crows v St Kilda Saints - 99,645
MCG, September 27, 1997 (Grand Final)

★ 'Largest crowd for a game between non-Victorian clubs'
West Coast Eagles v Sydney Swans - 97,431
MCG, September 30, 2006 (Grand Final)

★ 'Largest International crowd'
Melbourne v Sydney - 32,789
B.C. Place, Vancouver, Canada, 1987

★ 'Most premierships'
Carlton 16, most recent 1995, Essendon 16, most recent 2000

★ 'Most wooden spoons (last position at the end of the Home and Away Season)'
St Kilda - 27, most recent 2000

★ 'Most consecutive premierships'
Collingwood - 4
1927-1930

★ 'Most games won in a season'
Essendon - 24 (incl. finals)
2000

★ 'Most consecutive wins'
Geelong - 23
1952-1953

★ 'Most consecutive games unbeaten'
Geelong - 26
1952-1953

★ 'Most consecutive losses'
University - 51 (1911-1914)

★ 'Most games played in a career'
Michael Tuck (Hawthorn) - 426 games

★ 'Most games as club captain'
Stephen Kernahan (Carlton) - 226 games

★ 'Most goals in a career'
Tony Lockett (St Kilda/Sydney) - 1,360 goals

★ 'Most goals in a game'
Fred Fanning (Melbourne) - 18 goals

★ 'Most goals in a season'
Bob Pratt (South Melbourne, 1934) and Peter Hudson (Hawthorn, 1971) - 150 goals

★ 'Most consecutive matches'
Jim Stynes (Melbourne) - 244

★ 'Most consecutive matches from debut'
Jared Crouch (Sydney) - 194 (Ended Rd 13, 2006 due to unknown injury)

★ 'Tallest player'
Aaron Sandilands (Fremantle), Peter Street (Western Bulldogs) - 211cm

★ 'Shortest player'
James "Nipper" Bradford (Kangaroos/Collingwood) - 154cm

★ 'Heaviest player'
Aaron Sandilands (Fremantle) - 124kg

★ 'Longest kick'
Albert Thurgood (Essendon) - 98.48m (109 yards, 1 foot, 3.2 inches)

★ 'Heaviest Suspension'
Doug Fraser and Alex Lang (Carlton) - 99 matches (bribery) from Round 3, 1910-Round 3, 1915

★ 'Heaviest fine imposed on club'
Total of $987,000 imposed on Carlton F.C. 2002 (gross salary cap breaches)

★ 'Heaviest fine imposed on player'
$40,000 imposed on Simon Goodwin of Adelaide F.C. 2007 (gambling on AFL matches)

Representative football

International

Each year, the AFL's representative team plays the Gaelic Athletic Association in a compromise rules game - International rules football - as part of the International Rules Series. This has been called off for a while due to incidents in the last few series involving players.

State

There is currently no official state representation for AFL players, but Interstate and State of Origin matches took place between 1879 and 1999. Despite many calls for the return of the concept [6], the popularity of the E. J. Whitten Legends charity event and the popularity of Rugby League State of Origin, a return of the representation series is an unpopular idea with the AFL clubs and ultimately unlikely as the competition becomes more national and the International Rules series continues. In recent years, the WAFC has named a symbolic State of Origin Team of the Year, to publicly acknowledge the best AFL players from WA.
The AFL have confirmed that there will be a 2008 State of Origin, but the format is unknown. It is out of All-Star games and a full all-state competion.

Administration

The AFL Commission is responsible for the administration of the AFL. It was established in December 1985 after club parochialism and self interest threatened to undermine the competition.
The Commission's chairman is Mike Fitzpatrick, a former Subiaco and Carlton player, and the Chief Executive is Andrew Demetriou. After playing for North Melbourne and Hawthorn, Demetriou had a successful business career before returning to the football world as chief executive of the AFL Players Association. He then crossed to the AFL as Manager of Football Operations before succeeding Wayne Jackson.
The Commission's composition remains almost exclusively Victorian based with one exception, Bob Hammond from South Australia.
In addition to administering the national competition, the AFL is heavily involved in promoting and developing the sport in Australia. It provides funds for local leagues and in conjunction with local clubs, administers the Auskick program for young boys and girls.
The AFL also plays a leading role in developing the game outside Australia, with projects to develop the game at junior level in other countries eg South Africa) and by supporting affiliated competitions around the world (See Australian football around the world).
The players of the AFL are represented by the AFL Players Association.

Audience

Attendance

The following are the most recent season attendances:

Year	Home and Away	Average	Finals1	Average1	Grand Final
2007	6,186,081	35,147
2006	6,204,056	35,250	532,178	59,131	97,531
2005	6,283,788	35,703	480,112	53,346	91,898 ³
2004	5,909,836	33,579	458,326	50,925	77,671³
2003	5,876,515	33,389	478,425	53,158	79,451³
2002	5,648,021	32,091	449,445	49,938	91,817
2001	5,919,026	33,631	525,993	58,444	91,482
2000	5,731,091	32,563	566,562	62,951	96,249
1999	5,768,611	32,776	472,007	52,445	94,228
1998	6,119,861	34,772	572,733	63,637	94,431
1997	5,853,449	33,258	560,406	62,267	99,645
1996	5,222,266	29,672	478,773	53,197	93,102
1995	5,119,694	29,089	594,919	66,102	93,670

¹ Finals total and Finals average include Grand Final crowds.

² Record.

³ Capacity reduced due to MCG refurbishment.

Television

Australian television

The official free-to-air television partners of the AFL are the Seven Network and Network Ten. They own the rights to all eight matches per round, but have on-sold four of those to pay-TV providers Foxtel and Austar, meaning only two will actually be shown on each network. Fox Sports will show the other four matches exclusively live across Australia and replays for all eight matches.
In a complicated arrangement, Seven will hold exclusive rights to Friday Night Football in all the southern states where it will be shown at 8:30pm local time. In NSW and Queensland (except Gold Coast region where it will be shown live on Seven affiliate Prime Television), the game will be broadcast live on Fox (effectively a fifth match) through the Main Event channel, and delayed on Seven at different times into different regions of the two states. Seven will also show the Sunday mid-afternoon game live or on delay depending on the market. Ten will show one Saturday afternoon and one Saturday night match live or on delay depending on the market, the same as under the previous deal. Fox will however share first choice of game for the "match of the day" Saturday afternoon and Saturday night matches, and have exclusive access to the early Sunday afternoon game and twilight Sunday game. In Victoria, if the early Sunday game is played at Canberra, Launceston or the Gold Coast, Seven will replay the match at about 10.30pm that night. South Australia and Western Australia also have the privilege of most of their local clubs' away matches being shown live or near live on FTA TV through Fox, even if Fox is scheduled to show it live.^[4]
The Grand Final will be broadcast on Ten in 2007, and alternate between the two FTA networks until 2011, meaning Ten will screen three Grand Finals to Seven's two. As a consolation, Seven will show the Brownlow medal count, the Pre-Season Grand Final and have their choice of the best finals throughout the finals series in the years they don't broadcast the Grand Final. Ten will have the same privilege in 2008 and 2010.^[5]
Ten have discussed moving the traditional AFL Grand Final to a twilight time (5:00 P.M) to increase viewers. However, this is unlikely given community support is against any changes.
Ten have also announced that their Saturday Night and Finals matches will be shown in full high definition.

Telecast history

Before 2001, Seven had telecast the AFL for 45 years. The only year Seven didn't hold the rights was 1987, when the rights were bought by Broadcom, which on-sold the rights to the Australian Broadcasting Corporation (ABC). Prior to this there were no exclusive television rights, and Seven shared the broadcast areas at venues with the ABC and also the Nine Network for a short period in the early 1970s. The exclusive rights were won back by Seven in 1988 after Sportsplay went out of business. The games were also shown on C7 Sport through Optus and Austar but not Foxtel.
In late 2000, the Seven Network's main rivals set up a consortium which won the rights. This resulted in matches being broadcast on Nine, Ten and Fox Footy Channel for the 2002-2006 seasons inclusive. Seven, however, purchased a guaranteed last rights bid which proved to be handy when the AFL invited bids for the rights to telecast the AFL after 2006. In January 2006, shortly after the death of media magnate Kerry Packer, a Seven/Ten alliance used Seven's last rights bid to match Nine's offer of $AUD 780 million for broadcast rights in what was the biggest sport telecasting deal in Australian history.
The Nine/Ten/Fox Footy consortium saw the AFL telecast regularly on pay-TV, with three matches per round shown un-interrupted. These included one Saturday afternoon, one Saturday night, and one Sunday match. Nine screened Friday Night Football and two matches on Sunday - the 1pm match live, and a 4pm match on delay - while Ten showed a Saturday afternoon and a Saturday night match, with the live or delayed status depending on the viewers location in the country.

Global telecasts

Until recently, the AFL did not have a large global audience, except for Papua New Guinea and some highlights packages in the US and UK, however this has grown substantially since 2005.
In 2007, after the record domestic television rights deal, the AFL secured an additional bonus, greater international television rights and increase exposure to overseas markets, including a 5 year deal with Setanta, and new deals with other overseas pay tv networks.^[6]
The following countries are ranked by the approximate extent of their television coverage.

★ 'Papua New Guinea' - EM TV shows up to 3 games per week free-to-air, as does the Australia Network

★ 'New Zealand' - Sky Television Sport pay-TV shows up to 3 games live, highlights packages and AFL Grand Final live

★ 'South East Asia' - Australia Network shows highlights packages and some games free-to-air in some countries.

★ 'Middle East' - Australia Network shows highlights packages and some games free-to-air in some countries. In Israel Fox Sports Israel broadcasts highlights and the AFL Grand Final

★ 'Indian subcontinent' - Australia Network shows highlights packages and some games free-to-air in some countries.

★ 'North America' - The United States and Canada receive AFL telecast games but not on free-to-air channels. In the 1980s, ESPN telecast a highlights package called ''Fosters Australian Rules'', and late-night coverage of Australian football became a cult hit on what was then a fledgling network. Fox Soccer Channel carried the licence since 2003, but in 2006, announced it was dropping the coverage of AFL games so that it could focus on soccer. However, fellow niche-sports network Setanta Sports picked up the rights, and now shows live coverage of the AFL in the United States. MHz Worldview also shows some highlights packages. The AFANA is an organisation aimed at increasing coverage in North America.

★ 'Europe' - Shows one live match on Eurosport 2, but is on pay tv.

★ 'United Kingdom' - AFL matches are not shown on free-to-air, however Sky Sports used to show a weekly highlights package with the Grand Final live. From 2007 Setanta Sports will show 2 or 3 live games during the season with a 1 hour highlights show.

★ 'Ireland' - Setanta telecasts delayed coverage of the AFL Grand Final while both Setanta and state broadcaster RTÉ televise the International Rules tests between Ireland and Australia. Irish language broadcaster TG4 airs highlights of the previous week's AFL matches free-to-air on Wednesdays.

★ 'Spain' - Canal+ Spain shows highlights packages and delayed coverage of matches.

Radio

The official radio broadcast partners of the AFL are SEN, Triple M, 3AW, ABC Local Radio, FiveAA, 6PR, K-Rock, and the National Indigenous Radio Service.

Internet

The official internet/3G broadcast partner of the AFL is Bigpond. The AFL also provides exclusive broadband content including streaming video for international fans via its website. Bigpond also hosts the official websites of all the 16 AFL clubs excluding Essendon.
Unfortunately the service provided to international fans by Bigpond is poor. Video is not live stream, fans must wait at least 12 hours after the game before the video is available. Video quality is low and freezing occurs regularly during streaming. Less common but irritating problems include failed links, video ending before the end of the game and audio out of synchronization with video.

Corporate relations

Sponsorship

The following are the official naming sponsors of the VFL/AFL competition:

★ Carlton & United Breweries (1980-81, 86, 89-94, 2001-03)

★ Holden (1982-83)

★ Nissan (1984-85)

★ Sportsplay (1987)

★ Elder's IXL (1988)

★ Coca-Cola (1995-2001)

★ Toyota (2004-present)
¹Note: In 2001 CUB and Coca-Cola were joint sponsors

Publishing and print

The official print broadcast partner of the AFL is News Limited.
The AFL Record is a match-day magazine published by the AFL and is read by around 225,000 people each week [7].

Membership

The AFL sells memberships that entitle subscribers to reserve seats for matches at the Telstra Dome and Melbourne Cricket Ground in Melbourne. AFL members also receive priority access to finals. AFL Members can nominate a club to get priority Grand Final tickets.

Merchandising

The AFL runs a chain of stores that sell merchandise from all clubs. Merchandise is also available from other retailers.

AFL World

A modern museum called the Hall of Fame and Sensation opened in Melbourne in 2003 to celebrate the culture of the AFL and to provide a venue for the Australian Football Hall of Fame. The museum, a licensed off-shoot of the AFL, was originally touted for the MCG, but the Hall of Fame failed to get support from the Melbourne Cricket Club. The new QV shopping centre on Swanston Street was then chosen as the location. However, controversy followed the appointment of an administrator as the museum began running at a loss. Many blamed high entry prices, which were subsequently reduced, and the museum remains open to the public. In early 2006 the name was changed to AFL World. It features various honour boards and memorabilia as well as a range of innovative interactive displays designed to immerse visitors in the experience of elite Aussie Rules.

Video games

Main articles: List of Australian rules football computer games

These are computer/video games that were licensed to use the AFL / Australian Football sports brand:

★ ''Australian Rules'' (1987) C64

★ ''Aussie Rules Footy'' (1991) NES - first game to have Adelaide; three fictional teams are included

★ ''AFL Finals Fever'' (1996) PC - first game to use Fremantle

★ ''AFL '97'' (1996) PC - last game to have Fitzroy

★ ''AFL '98'' (1997) PC/PS1 (PAL) - first game to have Port Adelaide

★ ''AFL '99'' (1998) PC/PS1 (PAL)

★ ''Aussie Rules Coach'' (2001) PC

★ ''Kevin Sheedy Coach'' (2002) PC

★ ''AFL Live 2003'' (2002) PC/PS2/Xbox (PAL)

★ ''AFL Live 2004'' (2003) PC/PS2/Xbox (PAL)

★ ''AFL Live Premiership Edition'' (2004) PC/PS2/Xbox (PAL)

★ ''AFL Premiership 2005'' (2005) PC/PS2/Xbox (PAL)

★ ''AFL Premiership 2006'' (2006) PS2 (PAL)

★ ''AFL Premiership 2007'' (2007) PS2

Online AFL Games

★ 1Seven Footy (2007) Flash

Gaming