AUSWAY
'Ausway' (formerly 'Melway') is an Australian company that produce and publish street directories and maps in hard copy and digital form. Established in 1966 by Merv Godfrey and Iven Mackay as Melway (Derived from "Melbourne" and "way"), all maps were hand drawn and printed at a private residence in Malvern, Victoria.
Melway expanded into Sydney in 1994 with the publication of the first edition of the Sydway, and into Brisbane in 2005 with the first edition of the Brisway. In addition to its directories, Ausway produces laminated, folded and rolled maps of varying sizes and formats, 200dpi digital map images and index data. Today, it remains the producer of one of the world's most comprehensive street directories.
| Contents |
| Brief History |
| Directories |
| External links |
| See also |
Brief History
Seeking a higher quality street directory for Melbourne, Merv Godfrey and Iven Mackay began hand drawing maps for their proposed directory in 1961. After 5 years of pen and ink drawing and meticulous research, their maps were ready for publication, the first edition of the Melway published in 1966. After receiving publicity from Graham Kennedy on In Melbourne Tonight's New Products, the Melway began selling in big numbers despite critics dismissing the directory as too expensive, being twice as expensive as its nearest rival. Despite this, the directory's quality prevailed, embraced by local residents, "Melway" quickly became a household name, and the company grew from Merv Godfrey's private property to its current residence in Mount Waverley.
Directories
★ Melway: Greater Melbourne (34th Edition)
★ Sydway: Greater Sydney & Blue Mountains (13th Edition)
★ Sydway: Central Coast NSW (4th Edition) (Not For Sale Now Included In Sydway Edition 13)
★ Brisway: Greater Brisbane, Sunshine Coast & Gold Coast (2nd Edition)
External links
★ Official website
★ Search
See also
★ Melway
Media companies of Australia
This article provided by Wikipedia. To edit the contents of this article, click here for original source.
psst.. try this: add to faves

العربية
中国
Français
Deutsch
Ελληνική
हिन्दी
Italiano
日本語
Português
Русский
Español