BETHEL (GOD)

'Bethel' meaning in Hebrew and Phoenician and Aramaic 'House of El' or 'House of God' is seemingly the name of a god or an aspect of a god in some ancient middle-eastern texts dating to the Assyrian, Persian and Hellenistic periods.
In the treaty between King Esarhaddon of Assyria and Ba‘al I king of Tyre in 677 BC, curses are called down on the Tyrian king if he breaks the treaty, including:

May Bethel and Anat-Bethel deliver you to a man-eating lion.

The name Bethel begins to appear in theophorous name from the 7th century BC onward. Some suspect it may be this god rather than the city of Bethel that is mentioned :

And Moab shall be ashamed of Chemosh, as the house of Israel was ashamed of Bethel their confidence.

Or to put it another way, the stone at Bethel which was named House-of-God was also a god in itself, a manifestation of the god Bethel.
may give the personal name ''Bethelsharezer'' 'May Bethel protect the king'. This is a verse in which translators greatly differ as to whether Bethel means the town of Bethel which sent Sharezer, or that Sharezar and his fellows were sent to the House of God (that is the temple in Jerusalem), or that "they" sent Bethesharezer and his fellows.
Bethel is mentioned, but unfortunately with no details, in Elephantine and Hermopolis papyri. And in those papyri there are also mentions of gods named ''Eshembethel'' 'Name of Bethel' and ''Ḥerembethel'' 'Sanctuaury of Bethel' (cf. Arabic ''ḥaram'' 'sanctuary').
Sanchuniathon mentions the god ''Baitylos'' as a brother of the gods El and Dagon. He later says that the god Sky devised the ''baitylia'', having contrived to put life into stones. The reference would seem to be to Bethels in the plural, that is to many stones like the stone in the Israelite city of Bethel which served a housing for God in Israelite belief.
Compare the Egyptian goddess Hathor whose name means 'House of Horus'.

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Reference

★ James Teixidor, ''The Pagan God'' (Princeton University Press, Princeton, 1977). ISBN 0-691-07220-5