'Blog Spam' is the term most used to refer to promotional links to
blogs, or articles on a blog, on websites like Wikipedia, in blog comments or any other website which allows user generated content. Often these links are added by site owners or agents thereof to other blogs' comments or inserted into
Wikipedia in order to
self-promote the blog in question. More often than not, they represent
cruft or undesirable content. While sometimes used interchangeably with the terms
comment spam or
spam in blogs, which describe the act of spamming a blog, neither accurately describes the act of a
blogger self-advertising his or her own blog through viral methods.
Blog spam in Wikipedia
Wikipedia is a target of blog owners due to its open nature, ability for anyone to edit and its wide-ranging appeal as a resource. A blogger writes about a particular subject and subsequently adds a link to the "article" to Wikipedia. Such links to blogs are often added as references, to the ''see also'' section or in-line linking. Blogs rarely cite sources, are often not verifiable and are on the whole unreliable. Because of that, Wikipedia editors often interpret such entries as hostile and remove them on sight. The problem has reached epidemic levels as new blog authors continue to advertise themselves through somewhat nefarious means.
See also
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Spam in blogs
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internet marketing
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Web 2.0