BROOKS BROTHERS

'Brooks Brothers' is the oldest surviving men's clothier in the United States, founded in 1818. The privately owned company is owned by Retail Brand Alliance, a spinoff of Luxottica, and is headquartered on Madison Avenue in New York City.

Contents

History

Notable Customers

Today

See Also

External links

References

History

On April 7, 1818, at the age of 45, Henry Sands Brooks opened H. & D.H. Brooks & Co. on the Northeast corner of Catherine and Cherry Streets in New York City, where the South Street Seaport now stands. He proclaimed that his guiding principle was, "To make and deal only in merchandise of the finest quality, to sell it at a fair profit and to deal with people who seek and appreciate such merchandise."[1]^[1] Interestingly, the company's very first transaction was a loan to one of Brooks's friends.
In 1850, Brooks's sons;Edward, Elisha, Daniel, and John, inherited the family business, and renamed the company "Brooks Brothers". In its early history, Brooks Brothers was most widely known for introducing America to the ready-to-wear suit. In the late 19th century, Brooks Brothers tailored many distinctive uniforms for elite regiments of the New York National Guard. The Golden Fleece symbol was adopted as the company's trademark in 1850. A sheep suspended in a ribbon had long been a symbol of British woolen merchants. Dating from the 15th century, it had been the emblem of the Knights of the Golden Fleece, founded by Philip the Good, Duke of Burgundy. In ancient Greek mythology, a magical flying ram, or Golden Fleece, was sought by Jason and the Argonauts.
The last member of the Brooks family to head the company was Winthrop Holly Brooks, who ran the company from 1935 until its sale in 1946, when the company was acquired by Julius Garfinckel and Company. After the acquisition, Brooks Brothers's director was John C. Wood, who was known for having supposedly made Brooks Brothers an even more traditional men's clothier. By 1969, the ten Brooks Brothers stores in operation were located in New York, Chicago, Boston, San Francisco, Pittsburgh, Los Angeles, Atlanta, and Washington, D.C.
Though today many people consider Brooks Brothers a very traditional clothier, it is also known for having introduced many clothing novelties to the market. In 1830, the store was the first to sell seersucker suits in the U.S. In 1896, John E. Brooks, Henry Sands Brooks's grandson, invented the button-down dress shirt after seeing the non-flapping collars on English polo players. Between 1865 and 1998, Brooks Brothers did not make an off-the-rack black suit, because Abraham Lincoln wore a bespoke black Brooks frock coat when he was assassinated by John Wilkes Booth (and as a result, the traditional American rule is that black suits only are proper for servants and the dead^[2]). President Theodore Roosevelt was fond of Brooks Brothers clothes: he even ordered his dress uniform for the Spanish-American War at Brooks.
Ralph Lauren, when his name was still Ralph Lifschitz, started out as a salesman at Brooks's Madison Avenue store. He was granted the right to use the Polo trademark from Brooks Brothers, which retained its rights to the iconic "original polo button-down collar" shirt still produced today.
Brooks Brothers was acquired by the British firm Marks and Spencer plc in 1988. In 2001, Marks & Spencer sold Brooks Brothers to Retail Brand Alliance ("RBA"), a company privately owned by Italian billionaire Claudio del Vecchio (son of Luxottica founder Leonardo del Vecchio). Besides Brooks Brothers, RBA consists of two established brands: Carolee (a designer of jewelry for department stores and speciality stores), and Adrienne Vittadini (a designer of women's clothing and accessories).

Notable Customers

Brooks Brothers has dressed generations of families, prominent and less famous, as well as political leaders, Hollywood legends, sports greats and military heroes.
Andy Warhol was known to buy and wear clothes from Brooks Brothers. According to Carlton Walters: "I got to [know] Andy quite well, and he always looked bedraggled: always had his tie lopsided, as he didn't have time to tie it, and he never tied his shoe laces, and he even wore different colored socks, but he bought all of his clothes at Brooks Brothers..." [2]^[3]

Brooks Brothers is the official clothier of the Lincoln Center Jazz Orchestra^[4]
Brooks Brothers is frequently sought out by costume designers in Hollywood, dressing stars in such films as Ben Affleck in ''Pearl Harbor (movie)'', Gene Hackman in ''The Royal Tenenbaums'', and Will Smith in Ali.
At his second inauguration, United States President Abraham Lincoln wore a coat specially crafted for him by Brooks Brothers. Hand stitched into the coat's lining was a design featuring an eagle and the inscription, "One Country, One Destiny."
United States President Ulysses S. Grant began his association with Brooks Brothers during the Civil War, when he ordered tailored uniforms for the Union officers in the American Civil War.
Many more presidents, including Herbert Hoover, Theodore Roosevelt, Franklin Roosevelt, John F. Kennedy, Richard Nixon, Gerald Ford, George H. W. Bush, and Bill Clinton were known to wear Brooks Brothers clothing lines.
Stephen Colbert, of the Colbert Report and formerly of the Daily Show and Strangers With Candy, has all of his suits for the Colbert Report supplied by Brooks Brothers.
James Thurber refers to Brooks Brothers shirts in some of his short stories.

Today

Currently, there are 170 Brooks Brothers stores in the United States and 70 scattered throughout Japan, Hong Kong, Taiwan, France and Italy. In 1998, Brooks Brothers launched its official website. Today, Brooks Brothers relies much on materials and tailoring from developing countries, whereas before the 1990s virtually all of its clothing had been made in the United States, Western Europe, and Canada.
The symbol of the Golden Fleece is Brooks Brothers's trademark. It consists of a sheep suspended in a ribbon, which was the symbol of Flemish wool merchants in the 15th century and later traditionally had been a symbol of British wool merchants. In ancient Greek mythology, a magical ram's skin, or Golden Fleece, was sought by Jason and the Argonauts.

See Also

★ J. Press

★ Paul Stuart

External links

★ Brooks Brothers Official Web Site

References

1. Connie Glaser: Tradition, flexibility key to retailer's longevity: bizwomen.com, 2007
2. Vanderbilt, ''Complete Guide to Etiquette'' (1956)
3. Patrick S. Smith, Warhol: Conversations about the Artist Ann Arbor: UMI Research Press, 1988 p. 340.
4. www.jazzatlincolncenter.org/about/news/060615-news.html