CABELA'S

'Cabela's' is a Sidney, Nebraska-based direct marketer and specialty retailer of hunting, fishing, camping and related outdoor merchandise. Its direct marketing operation is one of the largest in the United States. The company went public in 2004, with that fiscal year's revenue reaching $1.56 billion, a 50% growth since 2001.
Cabela's mail-order catalogs are shipped to all 50 states and 120 countries. More than 120 million catalogs were mailed in its first year as a public company.

Contents

Retail stores

Locations

Company history and expansion

Television

Games

References

External links

Retail stores

Cabela's has a distinctive look to their retail operations, a look which turns them into tourist attractions as well as retail stores. The stores are more like cavernous showrooms, bringing the outdoors inside. They feature museum-quality displays of taxidermied wildlife, large aquariums, indoor mountains, and archery ranges. The success of the format is illustrated by the company's Kansas City, Kansas store, over 180,000 square feet, which attracted more than four million customer visits in a recent year. Currently, the largest Cabela's retail facility is in Hamburg, Pennsylvania, with more than 250,000 square feet of floor space. In 2007, Cabela's purchased family owned S.I.R. Warehouse Sports Store in Winnipeg, Manitoba. The Winnipeg location will serve as the Canadian headquarters. ^[1] The company has also announced that its largest store will be constructed in Canada. This location will be a part of the 14 million square foot Lac Mirabel project, which will include 2.2 million square feet of retail space, and could open as early as 2008 ^[2]
The 75,000-square-foot store just off Interstate 80 on the southern edge of Sidney illustrates some of the elements. The big big grounds include a 3 1/2-acre pond and two bronze double-life-size bull elk on one side of the building. Inside, moss rock pillars hold trophy elks of huge proportions. A 27-foot-tall replica of a mountain is framed in a 48-foot mural of blue sky. The mountain is covered with 40 lifelike game trophies and features a waterfall that splits at the base into two ponds. Suspended in the air between the entryway and the mountain is a flock of taxidermic Canada geese.
Other attractions in their retail showrooms include a restaurant, a gun library, where one can see the epitome of the gunmaker's art, and a travel service, where customers can plan trips to anywhere in the world.

Locations

In order of opening:

Location		Opening date	Area
			Square feet	m²
1	Kearney, Nebraska	October 1987	35,000	3,000
2	Sidney, Nebraska	July 1991	85,000	8,000
3	Owatonna, Minnesota	April 1998	150,000	14,000
4	Prairie du Chien, Wisconsin	September 1998	40,000	4,000
5	East Grand Forks, Minnesota	September 1999	60,000	6,000
6	Mitchell, South Dakota	March 2000	80,000	7,000
7	Dundee, Michigan	August 2000	225,000	21,000
8	Kansas City, Kansas	August 2002	180,000	17,000
9	Hamburg, Pennsylvania	September 2003	250,000	23,000
10	Wheeling, West Virginia	August 2004	175,000	16,000
11	Fort Worth, Texas	May 25 2005	230,000	21,000
12	Buda, Texas	June 30 2005	185,000	17,000
13	Lehi, Utah	August 25 2005	150,000	14,000
14	Rogers, Minnesota	October 14 2005	185,000	17,000
15	Glendale, Arizona	July 28 2006	160,000	15,000
16	Boise, Idaho	August 25 2006	132,000	12,000
17	Richfield, Wisconsin	September 26 2006	165,000	15,000
18	La Vista, Nebraska	November 3 2006	125,000	12,000
19	Hazelwood, Missouri	April 13 2007	130,000	12,000
20	Hoffman Estates, Illinois	September 21 2007	185,000	17,000
21	Gonzales, Louisiana	October 5 2007	165,000	15,000
22	Post Falls, Idaho	fall 2007	125,000	11,600
23	Reno, Nevada	fall 2007	150,000	14,000
24	East Hartford, Connecticut	fall 2007	~180,000	~16,700
25	Lacey, Washington	fall 2007	185,000	17,000
26	Hammond, Indiana	late 2007	185,000	17,000
27	East Rutherford, New Jersey	2008	~180,000	16,700
28	Rapid City, South Dakota	spring 2008	80,000	7,400
29	Scarborough, Maine	spring 2008	130,000	12,000
30	Wheat Ridge, Colorado	summer 2008	~200,000	~18,500
31	Adairsville, Georgia	fall 2008	165,000	15,300
32	Greenwood, Indiana	fall 2008	125,000	12,000
33	Winnipeg, Manitoba	2008 (purchase of SIR)	TBD	TBD
33	Montreal, Quebec	2008 (proposed)	TBD	TBD
34	Walker, Michigan	2009 (proposed)	TBD	TBD

Company history and expansion

The company began in 1961 when Dick Cabela came up with a plan to resell fishing flies he purchased while at a furniture show in Chicago, Illinois. Upon returning to his home in Chappell, Nebraska, Dick ran a classified ad in the Casper Star-Tribune, newspaper reading: "12 hand-tied flies for $1." In 1961, he ran an ad in the back of ''Sports Afield'' magazine, offering, "FREE Introductory offer! 5 hand tied Flies...25 cents Postage..."
In typical direct-mail style, each order was mailed with a mimeographed catalog of outdoor items Dick and his wife, Mary, added to their product line. In the beginning, Dick and Mary worked at the kitchen table of their home in Chappell. Continued success made the company a full-time operation by the fall of 1962.
Shortly after incorporation in 1965, it became apparent a larger facility was needed. So, the business moved across the street to a former USDA building. Then, in 1967, the USDA building was traded for the American Legion Hall in Chappell. This building served as company headquarters and housed offices, warehousing and a small retail product display in a corner.
The company expanded in 1968, moving 30 miles west of Chappell to a 50,000-square-foot building near downtown Sidney. The next major phase of expansion was in the mid-1980s, when a former Rockwell International plant in Kearney was acquired and in 1986 became home to telemarketing operations as well as a second retail store.
During 1996, Cabela's built a distribution facility in Prairie du Chien, Wisconsin, with more than 600,000 square feet. It added to this in 1998 with a 40,000-square-foot retail store adjacent to Cabela's distribution center in Prairie du Chien, and added a third distribution center in 2003 alongside a new retail store in Wheeling, West Virginia.
In January 1998, employees moved out of the original Sidney headquarters building into a new 120,000-square-foot world headquarters building adjacent to the retail showroom. The two-story building, which is large enough to fit a football field on each floor, houses offices for nearly 500 employees.
Other Nebraska communities have also benefitted by Cabela's expansion. There is an additional telemarketing facility in Grand Island, a customer-service center in North Platte and a returns facility in Oshkosh. In 2001, the company created a bank, World's Foremost Bank, to facilitate its credit card operations; the bank is headquartered in Sidney and operates from Lincoln.
In the late 1990s, Cabela's began a period of rapid expansion of its retail stores. The company, which only had two retail stores in 1997, opened 12 stores between 1998 and 2005. By 2008, at least 11 additional stores are expected to open.
Recent Cabela's stores are generally the anchors of large retail developments. The Fort Worth store, for example, was built on a fifty-acre site at the interchange of Texas Highway 170 and Interstate 35W. The Buda store has as many as 500 employees and anchors a 126-acre development at the interchange of Interstate 35 and Texas Loop 4, approximately 15 miles south of Austin.
The development, due to open in early 2007 in Reno, Nevada, will be built in Boomtown Resort, a fully operational hotel and casino. This will be a new experiment, with a hotel and casino alongside a 185,000 sq. foot Cabela's.
Cabela's is a Presenting Sponsor of the 1,049+ mi (1,600+ km) Iditarod Trail Sled Dog Race across Alaska. According to their site, "the race participants and the people of Alaska are the epitome of what Cabela's customers are all about — rugged, independent people who thrive on the outdoors"^[3]. Aside from general support, they also contribute part of the cash prize that goes to the winner, and both the Outfitter Award and the Rookie Outfitter Award. Winners of the two awards are chosen by lot, and win a USD $1,000 gift certificate. Cabela's hosts a website on the race, and for several years they have been providing extensive daily news coverage both during and prior to the race.
Some of Cabela's competitors based in the US include, R.E.I., Bass Pro Shops, Eastern Mountain Sports, Gander Mountain, L. L. Bean, Sierra Trading Post, Campmor, Sport Chalet, and Sportman's Warehouse, as well as national sporting goods retailers such as Sports Authority, Big 5 Sporting Goods, and Dick's Sporting Goods, web retailers such as Moosejaw.com, Altrec.com and Backcountry.com, and a host of local independent retailers.

Television

Cabela's has produced several television series, they are called Cabela's Outfitter Journal, and Cabela's Memories in the Field. They broadcast on WildTV and The Outdoor Channel and available for download at MoboVivo.

Games

Cabela's have produced several video games for many video game platforms, including Cabela's Big Game Hunts, Cabela's Dangerous Hunts 1 & 2, Cabela's African Safari, Cabela's Outdoor Adventures and more. All these games feature life-like hunting experiences and features.
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References

1. U.S. firm buys longtime Winnipeg outfitter Canada CBC
2. Cabela's Montreal store Press Release[1].
3. All About Cabela's. (2006). Retrieved from Cabela's Iditarod 2006 Race Coverage[2].

External links

★ Cabela's

★ Cabela TV Home

★ MoboVivo Cabela Programs