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'Cadena Salsoul', an entertainment-based salsa station, is the leader in Puerto Rico one of Arbitron's most competitive market (over 70 stations "make the book").
The 'SalSoul Network', made up of two simulcast FM facilities, was top rated in every significant demographic from 1986 through today. In the important age groups, the network often doubled the audience of the number two station in this market of 125 stations and 3.5 million persons.
The 'WPRM FM' and 'WIVA FM' network made up the first instance in the U.S. of using two FM signals to cover all of a large market. 'WPRM' cover San Juan and Ponce; WIVA cover Mayaguez and Arecibo. They also added 'WRIO FM' Ponce to the network. Together, they cover the "consolidated" market favored by advertising agencies. Through use of parallel clustering, spots could be sold locally on either signal for smaller retail accounts.
# Cadena Salsoul Website
# Propulsor de una radio revolucionaria (Spanish)
The 'SalSoul Network', made up of two simulcast FM facilities, was top rated in every significant demographic from 1986 through today. In the important age groups, the network often doubled the audience of the number two station in this market of 125 stations and 3.5 million persons.
The 'WPRM FM' and 'WIVA FM' network made up the first instance in the U.S. of using two FM signals to cover all of a large market. 'WPRM' cover San Juan and Ponce; WIVA cover Mayaguez and Arecibo. They also added 'WRIO FM' Ponce to the network. Together, they cover the "consolidated" market favored by advertising agencies. Through use of parallel clustering, spots could be sold locally on either signal for smaller retail accounts.
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External links
# Cadena Salsoul Website
# Propulsor de una radio revolucionaria (Spanish)
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