CARTIER SA

'Cartier SA' is a famous jeweller and watch manufacturer that is a subsidiary of Compagnie Financière Richemont SA.
The maison is known for numerous celebrated pieces including the famous "Bestiary" – best illustrated by the famous Panthère brooch of the 1940s created for Wallis Simpson, the diamond necklace created for Yadavindra Singh the Maharaja of Patiala and in 1904 the first practical wristwatch, the "Santos."

Contents

History

Trivia

References

See also

External links

History

Cartier was founded in Paris in 1847 by Louis-François Cartier. In 1874 his son, Alfred Cartier took over the administration of the company, but it was his sons, Louis, Pierre and Jacques, who were responsible for establishing the famous world-wide brand name of Cartier.
Louis retained responsibility for the Paris branch, moving to the Rue de la Paix, in 1899. He was responsible for some of the company's most celebrated design innovations, like the legendary mystery clocks, high fashion wristwatches and exotic orientalist Art Deco designs, including the daringly colourful "Tutti Frutti" jewels. Jacques took charge of the London operation and eventually moved to the current location at New Bond Street.

Pierre Cartier established the New York Branch in 1909, moving in 1917 to the current location of 653 Fifth Avenue, the Neo-Renaissance mansion of Morton Freeman Plant, son of railroad tycoon Henry B. Plant. The Cartier flagship mansion was purchased by the company from Morton Plant and his wife, in exchange for a pearl necklace, valued at the time at $1 million.^[1] Among the Cartier team was Charles Jacqueau, who joined Louis Cartier in 1909 for his entire life, and Jeanne Toussaint, who was Director of Fine Jewelry from 1933 on. After the death of Pierre in 1964, Jean-Jacques Cartier (Jacques's son), Claude Cartier (Louis's son), and Marionne Claudelle (Pierre's daughter), who respectively headed the Cartier affiliates in London, New York and Paris - sold the businesses.
In 1972 a group of investors led by Joseph Kanoui bought Cartier Paris, whose President became Robert Hocq, the creator of the concept of "Les Must de Cartier" in collaboration with Alain Dominique Perrin, General Director of "Les Must de Cartier." In 1974 and 1976 respectively, Cartier London and Cartier New York were bought back. In 1979 the Cartier interests were combined together, creating "Cartier Monde" uniting and controlling Cartier Paris, London and New York.
Cartier's largest and most luxurious stores are found in New York, Beverly Hills, Waikiki, Boston, San Francisco, Tokyo, Paris, Shanghai and London

Trivia

★ Cartier makes a cameo in the Kinks song 'Add It Up' on the album ''Give the People What They Want'' (1981).

★ The song Bicycle Race by Queen contains the line "Cartier? I say please!"

★ In the hit TV show The OC, Marissa Cooper bargains a Cartier watch in exchange for Ryan Atwood's safety from Kevin Volchok.

References

1. Building Bought For A Pearl Necklace, travelgoat.com, accessed May 7, 2007.

See also

★ Cartier Racing Awards

External links

★ Cartier

★ History of Cartier

★ Emblematic models of Cartier