The 'Horizon', was a
subcompact automobile developed by
Chrysler Europe and was sold in Europe between
1977 and
1985 under the
Chrysler,
Simca and
Talbot nameplates. A derivative version of the Horizon was also in the
United States under the
Dodge and
Plymouth marques until
1990.
Origins
The Horizon was designed by
Simca, the
French division of
Chrysler Europe in the 1970s and introduced in 1977. It survived in various guises until 1990. In France it was initially sold originally under the Simca brand, whilst elsewhere in Europe it was initially badged as a Chrysler (including the
United Kingdom, where it fitted into a Chrysler range which also included former
Hillman models). As a result of the acquisition of Chrysler's European car division by
Peugeot in 1978, both the Chrysler and Simca brands were dropped and the car was then sold under the Talbot brand in all its European markets.
The Horizon, or Project C2 as it was known inside Simca during development, was intended to be a "world car", meaning that it was designed for consumers on both sides of the
Atlantic, but in execution, the European and
North American versions of the vehicle actually turned out to have very little in common.
Born largely out of the need to replace the ageing
Simca 1100, the Horizon was essentially a shortened version of the larger
Alpine model, giving the vehicle an unusually wide track for its length. Featuring
the familiar range of Simca-designed 1.1, 1.3 and 1.5 L
OHV engines, and
torsion-bar suspension, the Horizon gained praise for its crisp styling, supple ride, and competent handling. It was voted European
Car of the Year in 1978. Its launch saw to the end of the 1100 and the rear-engined Simca 1000.
North American variants - "Omnirizon"
The North American versions of the Horizon were known as the
Dodge Omni and
Plymouth Horizon. Although they appeared to share the same external panelwork as the European Horizon (the panels were in fact not interchangeable), they were vastly different mechanically — using a larger engine (of
VW origins) and
MacPherson strut suspension at the front instead of the more complex torsion bar arrangement. They also sported much heavier looking
bumpers so as to comply with stricter US
safety legislation. Despite the car's European origins, then Chrysler chairman
Lee Iacocca played this down, emphasizing that features such as the
trip computer and electronic
ignition were of American design.
Production life
In Europe, the Horizon had a turbulent existence. The collapse of Chrysler Europe in 1978 and its subsequent sale to Peugeot meant that the car was hurriedly rebadged using the exhumed Talbot brand for the remainder of its life.
In 1981, Series II models were introduced, with some minor improvements. By then however, the Horizon was becoming increasingly uncompetitive next to rivals such as the
Volkswagen Golf,
Opel Kadett-D/Astra and the third generation
Ford Escort. The rattly and unrefined ohv engines which had been carried over from the Simca 1100 were largely to blame, while body corrosion was a serious issue, at least until Series II, giving many cars a short service life.
The main production lines of Talbot Horizon were
Poissy factory in France and
Ryton in England. It was also manufactured in Spain and in Finland by
Saab-
Valmet from 1979 onwards. The Finnish Talbot Horizons integrated many
Saab components, especially in the interior.
The Horizon was produced in France and also Britain (where production had begun in the 1980s) until the end of 1985, and in
Spain and
Finland until 1987, when it was replaced by the
Peugeot 309, a car developed in the UK, originally destined to be sold as the Talbot Arizona. The end of Horizon production in 1987 also marked the end of the Talbot badge on passenger cars. However, the North American version of the car continued to be produced until 1990.
The PSA XUD9 diesel engine of 1905 cc
diesel engine was fitted to certain models of the Horizon, which was the first example of this engine available in the UK. All UK diesel Horizons were made in Spain. The Peugeot-Talbot brochure of October 1984 shows the only diesel Horizon being the LD1.9, the XUD9 engine only available in the
Peugeot 305 GRD as well. The Horizon was not the first diesel in the Talbot family of cars with the
Chrysler 180 in Spain being powered by diesel.
The Peugeot 309 continued to use the Horizon range of Simca based engines in early life, until replaced with the more modern Peugeot TU, XU and XUD engines.
Horizon in the UK
In Britain, it was seen as a modern alternative to the existing Rootes-designed
Avenger models, offering buyers a front-wheel drive hatchback alongside the rear-wheel drive saloon. The Avenger was produced alongside it until
1981. UK sales of the Horizon were initially quite strong, but within five years of its launch it was starting to lose sales in a segment dominated by an increasing number of newer models including the
Ford Escort MK3,
Vauxhall Astra,
Austin Maestro and
Volkswagen Golf MK2.
The last British Horzions were sold in
1986, soon after the launch of
Peugeot's Ryton-built 309 which was based on the
Peugeot 205, which was originally intended to be sold as the 'Talbot Arizona' and was to use much of the Horizon's underpinnings.
The Horizon is now a rare sight on British roads, as many were accounted for by rust and mechanical problems. In eight years on sale in the UK, it failed to live up to the maker's expectations and as time passed it became an increasingly less viable competitor for market leaders such as the
Ford Escort and even the
Vauxhall Astra and
Austin Maestro.
Specifications range
| 'Capacity' | 1118–1905 cc |
| 'Power' | 59–90 hp |
| 'Max. speed' | 147–175 km/h |
| 'Acceleration' | 0–60 mp/h: 17.9–11.4 seconds |
Models
The Horizon was available as the following versions:
★ 1100 GL
★ 1300 GL
★ 1300 GLX
★ 1500 GLS
★ 1600 GLS
★ 1.3 LX
★ 1500 SPL (limited edition)
External links
★
The Chrysler Horizon and Simca 1100
★
Chrysler Horizon cars
★
Simca Matra Talbot Club UK.