CINZANO

'Cinzano' is an Italian brand of vermouth. It is available as ''Cinzano Rosso'', which is red and sweet, and ''Cinzano Bianco'', which is white and dryer . There is also an authentically dry version, ''Cinzano Extra Dry'', as well as rosé, lemon and orange versions. It has been made since 1757. The Cinzano company, once owned by the Marone family of Turin industrialists (ennobled by King Victor Emmanuel III as the counts Marone-Cinzano when the heir of the Marone family married the younger daughter of the King of Spain) is now owned by the Campari group.
In 2000, Cinzano's 1983 "Airliner" advertisement, featuring Joan Collins and Leonard Rossiter, was named the 11th best television commercial of all time, in a poll conducted by ''The Sunday Times'' and Channel 4.
In Paris in 1912, Cinzano was the first product to be advertised with a neon sign.
The humorist Merrill Pollack, in his book ''How to Cope With,'' mentions the brand thus: "Don't order a Cinzano in Philadelphia. I did and the bartender asked me, "How do you make it?"

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External links

External links

★ Official Cinzano site

★ Video clip of four Cinzano commercials including the classic 'Airliner'