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EspañolCLOVERFIELD
:'''1-18-08', '1/18/08', and '01-18-08' (the release date of this film), redirect here. For general information about this date, please see January 18.''
'"Cloverfield"' is the reported code name of an upcoming science fiction film produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. First publicized in advance screenings of ''Transformers'', the secret project is slated for a January 18, 2008 release. Paramount is carrying out a viral marketing campaign to promote the film.
A group of people struggle to survive a monster attack on New York City.6
★ Michael Stahl-David in the lead role12
★ Odette Yustman6
★ Mike Vogel6
★ Lizzy Caplan6
★ Greg Grunberg[1]
★ Blake Lively4
★ Jessica Lucas[2]
In February 2007, Paramount Pictures secretly greenlighted the "Cloverfield" project to be produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. The project is under production by Abrams' company, Bad Robot Productions.6 For the film, Abrams conceived of a new monster after he and his son visited a toy store in Japan that had Godzilla toys.[3] The casting process was also carried out in secret, with no script being sent out to candidates. With production estimated to have a budget of $30 million, filming began in mid-June in New York.6 Location filming, shot in digital video using hand-held video cameras,12 took place on Coney Island, with scenes being shot at Deno's Wonder Wheel Amusement Park and the B&B Carousel.[4] Shooting is now based on a soundstage at Downey, California.[5]
As ''Transformers'' showed high tracking numbers before its release in July 2007, Paramount decided to release a teaser for "Cloverfield" before the film to build hype. The teaser footage is shot with a hand-held camera to emulate a home-movie style, and did not reveal the name of the film, but showed a release date of January 18 2008. The teaser, depicting a cataclysmic attack on New York City by an unknown entity, was leaked onto YouTube by people who recorded it with camcorders, but Paramount invoked its copyright claim to have the links removed.[6] Paramount eventually made the teaser trailer available to the public at Apple.com.
Before details of the film were released, the media reported numerous possibilities about what the film would be about. ''USA Today'' reported the possibilities of the film being based on the works of H.P. Lovecraft, a live-action adaptation of ''Voltron'', a new film about Godzilla, or a spin-off of the TV show ''Lost''.[7] ''The Star Ledger'' also reported the possibility of the film being based on Lovecraft lore or Godzilla.[8] ''The Guardian'' also reported the possibility of a ''Lost'' spin-off,[9] while ''Time Out'' reported that the film was about an alien called The Parasite.[10] IGN also backed the possibility of the same premise, with ''The Parasite'' also being the working title for the film. However, IGN also mentioned ''Slusho'' as another working title.[11] Additionally, ''Entertainment Weekly'' reported that the film would not be about a parasite or a colossal Asian robot such as Voltron.[12] One report asserts that the film will not be "a sequel or a remake" of any previous motion picture. 15
Puzzle websites containing Lovecraftian elements, such as Ethan Haas Was Right, were originally reported to be connected to the film.79 However, on July 9 2007, producer J. J. Abrams stated that, while a number of websites were being developed to market the film, the only official site that had been found was 1-18-08.com.[13] At the site, a collection of time-coded photos are provided to visitors to piece together a series of events and interpret their meanings.[14] In addition, Kirk Montgomery of Colorado's 9NEWS reported an inside source's claim that the website Slusho.jp "has lots of clues", though this has not been officially confirmed as a marketing campaign website.[15] ''The Washington Post'' also reported, "Records showed that the Slusho Web site was registered before the trailer aired, indicating that the site almost had to be official."[16]
At Comic-Con 2007, Abrams was expected to announce the official title of the movie at the Paramount panel.[17] Abrams however did not reveal an official title for the film and also denied that it would be called ''Monstrous''.[18] He added that the marketing campaign would continue, in which a full trailer, clips, posters and the title would be released, and that the movie was still in production but filming was almost completed.3 Attendees of the Paramount panel were given T-shirts featuring the "Slusho!" logo.[19]
1. ''Heroes'' Scoop: Cheerleader Exits, D.L. MIA and More!
2. Lucas on scene as 'CSI' newbie
3. Comic-Con Live: Paramount Panel - Star Trek, Indiana Jones IV, and More…
4. Bait Balls of Fire
5. Bases harnessed for double duty
6. Paramount rolls in the 'Cloverfield'
7. Mystifying trailer transforms marketing
8. Hush-hush project stirs wild speculation
9. Trailer for Abrams film lost on moviegoers
10. What is 'Cloverfield'?
11. It's Alive: 1-18-08
12. J.J.'s Mystery Movie: Secrets revealed!
13. JJ Abrams drops Harry a Line on all this 1-18-08 stuff!
14. Movie codenamed Cloverfield next blockbuster
15. New clues about mystery trailer? Kirk has the exclusive!
16. Mystery Movie Teaser Has Gamers Seeking Alternate Reality
17. Most anticipated films at Comic-Con
18. Audio Recording Of J.J. Abrams At Comic-Con 2007
19. Comic-Con: J.J. Abrams’ Secret Project And ‘The Dark Knight’ Go Guerilla With Marketing Tactics
★ Official Trailer at Apple.com (QuickTime)
★ 1-18-08 (website requires Adobe Flash Player)
★
'"Cloverfield"' is the reported code name of an upcoming science fiction film produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. First publicized in advance screenings of ''Transformers'', the secret project is slated for a January 18, 2008 release. Paramount is carrying out a viral marketing campaign to promote the film.
| Contents |
| Premise |
| Cast |
| Production |
| Marketing |
| Plot speculation |
| Viral websites |
| Comic-Con |
| References |
| External links |
Premise
A group of people struggle to survive a monster attack on New York City.6
Cast
★ Michael Stahl-David in the lead role12
★ Odette Yustman6
★ Mike Vogel6
★ Lizzy Caplan6
★ Greg Grunberg[1]
★ Blake Lively4
★ Jessica Lucas[2]
Production
In February 2007, Paramount Pictures secretly greenlighted the "Cloverfield" project to be produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. The project is under production by Abrams' company, Bad Robot Productions.6 For the film, Abrams conceived of a new monster after he and his son visited a toy store in Japan that had Godzilla toys.[3] The casting process was also carried out in secret, with no script being sent out to candidates. With production estimated to have a budget of $30 million, filming began in mid-June in New York.6 Location filming, shot in digital video using hand-held video cameras,12 took place on Coney Island, with scenes being shot at Deno's Wonder Wheel Amusement Park and the B&B Carousel.[4] Shooting is now based on a soundstage at Downey, California.[5]
Marketing
As ''Transformers'' showed high tracking numbers before its release in July 2007, Paramount decided to release a teaser for "Cloverfield" before the film to build hype. The teaser footage is shot with a hand-held camera to emulate a home-movie style, and did not reveal the name of the film, but showed a release date of January 18 2008. The teaser, depicting a cataclysmic attack on New York City by an unknown entity, was leaked onto YouTube by people who recorded it with camcorders, but Paramount invoked its copyright claim to have the links removed.[6] Paramount eventually made the teaser trailer available to the public at Apple.com.
Plot speculation
Before details of the film were released, the media reported numerous possibilities about what the film would be about. ''USA Today'' reported the possibilities of the film being based on the works of H.P. Lovecraft, a live-action adaptation of ''Voltron'', a new film about Godzilla, or a spin-off of the TV show ''Lost''.[7] ''The Star Ledger'' also reported the possibility of the film being based on Lovecraft lore or Godzilla.[8] ''The Guardian'' also reported the possibility of a ''Lost'' spin-off,[9] while ''Time Out'' reported that the film was about an alien called The Parasite.[10] IGN also backed the possibility of the same premise, with ''The Parasite'' also being the working title for the film. However, IGN also mentioned ''Slusho'' as another working title.[11] Additionally, ''Entertainment Weekly'' reported that the film would not be about a parasite or a colossal Asian robot such as Voltron.[12] One report asserts that the film will not be "a sequel or a remake" of any previous motion picture. 15
Viral websites
Puzzle websites containing Lovecraftian elements, such as Ethan Haas Was Right, were originally reported to be connected to the film.79 However, on July 9 2007, producer J. J. Abrams stated that, while a number of websites were being developed to market the film, the only official site that had been found was 1-18-08.com.[13] At the site, a collection of time-coded photos are provided to visitors to piece together a series of events and interpret their meanings.[14] In addition, Kirk Montgomery of Colorado's 9NEWS reported an inside source's claim that the website Slusho.jp "has lots of clues", though this has not been officially confirmed as a marketing campaign website.[15] ''The Washington Post'' also reported, "Records showed that the Slusho Web site was registered before the trailer aired, indicating that the site almost had to be official."[16]
Comic-Con
At Comic-Con 2007, Abrams was expected to announce the official title of the movie at the Paramount panel.[17] Abrams however did not reveal an official title for the film and also denied that it would be called ''Monstrous''.[18] He added that the marketing campaign would continue, in which a full trailer, clips, posters and the title would be released, and that the movie was still in production but filming was almost completed.3 Attendees of the Paramount panel were given T-shirts featuring the "Slusho!" logo.[19]
References
1. ''Heroes'' Scoop: Cheerleader Exits, D.L. MIA and More!
2. Lucas on scene as 'CSI' newbie
3. Comic-Con Live: Paramount Panel - Star Trek, Indiana Jones IV, and More…
4. Bait Balls of Fire
5. Bases harnessed for double duty
6. Paramount rolls in the 'Cloverfield'
7. Mystifying trailer transforms marketing
8. Hush-hush project stirs wild speculation
9. Trailer for Abrams film lost on moviegoers
10. What is 'Cloverfield'?
11. It's Alive: 1-18-08
12. J.J.'s Mystery Movie: Secrets revealed!
13. JJ Abrams drops Harry a Line on all this 1-18-08 stuff!
14. Movie codenamed Cloverfield next blockbuster
15. New clues about mystery trailer? Kirk has the exclusive!
16. Mystery Movie Teaser Has Gamers Seeking Alternate Reality
17. Most anticipated films at Comic-Con
18. Audio Recording Of J.J. Abrams At Comic-Con 2007
19. Comic-Con: J.J. Abrams’ Secret Project And ‘The Dark Knight’ Go Guerilla With Marketing Tactics
External links
★ Official Trailer at Apple.com (QuickTime)
★ 1-18-08 (website requires Adobe Flash Player)
★
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psst.. try this: add to faves
