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A customer value proposition is the sum total of benefits a customer is promised to receive in return for his or her custom and the associated payment (or other value transfer).
In simple words value proposition is what the customer gets for what the customer pays.
Therefore a company's value proposition is evaluated on two broad dimensions with multiple subsets.
(I) Relative Performance - what a customer gets relative to competitors
(II) Price - which consist of the payment he/she makes to acquire the product or service and the access cost
A customer value proposition is being promised by a company's marketing and sales efforts and then fulfilled by its delivery and customer service processes.

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See also

See also

★ Customer relationship management

★ Customer