DAKTRONICS
'Daktronics' is an American manufacturer of electronic signage, most notably sports scoreboards, based in Brookings, South Dakota. Founded in 1968 by two South Dakota State University professors, Daktronics grew from a provider of electronic voting systems for state legislatures to one of the world's major suppliers of electronic signs.
History
Major milestones in the company's history included its contract to supply signage for the 1980 Winter Olympics in Lake Placid, New York, its IPO in 1994, and the creation of the world's largest video display for sports in 2004 at
Jacobs Field in Cleveland, Ohio. The latter was topped with the installation of two High-Definition screens and the world's largest fascia boards at Dolphin Stadium in Miami Gardens, Florida in 2006. Daktronics installed the world's largest high-definition screen at Darrell K. Royal-Texas Memorial Stadium in Austin, Texas, also in 2006.
Major Projects
The "Godzillatron" scoreboard at Darrell K. Royal-Texas Memorial Stadium of the University of Texas as seen from the North end zone, approximately 150 yards away at the opposite end of the field
Dolphin Stadium - Miami Gardens, FL - 2006
Two high-definition video displays were installed in 2006. The east endzone display was the largest HD LED display in the world at the time of installation. It measures approximately 50 feet high by 140 feet wide (736x2112 pixels) and contains about 4.6 million LEDs. The west end-zone HD display measures approximately 50 feet high by 100 feet wide (736x1504 pixels). Both displays are capable of displaying 4.4 trillion colors.
A third display was installed in July 2006. The 4 foot by 2,105 foot display is primarily used to display advertisements and statistical information.[3]
Darrell K. Royal-Texas Memorial Stadium - University of Texas - Austin, TX - 2006
The 55 foot high by 134 foot wide (7,370 sq ft) Godzillatron is the largest video display in the Western hemisphere and is the largest high-definition video display in the world.
Jordan-Hare Stadium - Auburn University - Auburn, AL - 2007
Jordan-Hare Stadium, home of the Auburn University Tigers, installed a 30 ft. by 74 ft. 2,220 square foot high-definition display in the South end-zone for the 2007 football season. It is the first HD display in the Southeastern Conference, second in a college football stadium following Darrell K Royal-Texas Memorial Stadium at the University of Texas.
Major product groups
Design and manufacturing of displays is broken down into four major product groups: Video Products, Sport Products, Business Products, and Intelligent Transportation Systems.
Video products
Video displays typically use red, blue, and green light-emitting diodes (LEDs), which combine to form one pixel of a video image. These displays vary in size and resolution. Some include 3-dimensional curves such as the Coca-Cola display in Times Square. These displays are commonly found in stadiums, arenas, and video advertising displays.
Sport products
Sport Products include scoreboards and sports timing systems. Scoreboards and timing systems are used by all levels of competition from public parks to the Major Leagues. The company also produces in-water, electronic touchpads for timing competitive swimming events. Daktronics has been supplying scoreboards and video displays for the Olympics for several years. However, the Olympic Games often have contracts with larger corporations, such as Panasonic, so the Daktronics name is not often used.
Daktronics has been a major influence in NBA rule changes in the 2000s. The company manufactured the first backboard light strips to comply with instant replay rulings, and in 2004, developed a see-through shot clock to improve spectator visibility.
Commercial Products
Commercial Products are displays that typically have lower refresh rates and color depth than full video displays. These displays are typically seen in front of stores, gas stations, restaurants, and hotels.
Intelligent transportation system products
Intelligent Transportation Systems include Variable Message Signs, which display information about upcoming traffic, parking, and weather warnings along highways, interstates, and airports. These systems include both permanently mounted and temporary, portable variable message signs.
Sportsound
Sportsound is a newly created division of Daktronics aimed towards providing high quality sound systems at major sports venues throughout the world. Sportsound consists of an audio technician team with more than 100 years of combined experience, and experience with more than 60 Division I installations. Sportsound is also currently expanding into professional sports venues such as Major League Baseball, National Football League, and National Basketball Association.
Employment
Daktronics currently employs approximately 3,200 people between its Brookings, SD headquarters, Sioux Falls, SD and Redwood Falls, MN manufacturing facilities, and regional offices around the world.
External links
★ Official web site
References
1. Company Information Site
2. Quarterly Fiscal Report
3. Daktronics Corporate Brochure
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