DORITOS

'Doritos' is a brand of flavored tortilla chips produced since 1966 by the American food company Frito-Lay (a division of PepsiCo, Inc.).^[1] Doritos are sold in many countries worldwide in assorted flavors.
The brand's marketing campaigns have included many television commercials featuring Avery Schreiber,^[2] Jay Leno,¹ and Ali Landry,^[3] as well as product placement in movies, such as ''Wayne's World''.^[4]
Doritos (which, according to Frito-Lay, is Spanish for "little bits of gold")^[5] is made from ground corn, corn oil, and seasoning. It also rhymes with other Frito-Lay brand names ''Cheetos'', ''Tostitos'', and ''Fritos'' (which is the Spanish word for ''fried'').
Doritos' logos are different worldwide. In the United States, Doritos logo is nicknamed as "The Shockwave," while Canada uses the pre-2005 American Doritos logo. In Mexico, an updated version of the pre-2005 American logo has been used since 2007.
Recently, Doritos ran a campaign called "Doritos X-13D Flavor Experiment" where black, unidentified bags of Doritos were on the market for consumers to identify and name the flavor.^[6] The only flavor identification on these chips is "All American Classic". The flavor was later identified as cheeseburger.^[7]

Contents

Slogans

Flavors (United States)

International differences

Doritos in popular culture

See also

References

External links

Slogans

★ 1970s-1980s: "They Taste as Good as They Crunch"

★ Early 1990s: "Crunch All You Want - We'll Make More"

★ Early 1990s: "Bob's Favorite Snack" (Canada)

★ 1995-1997: "Bob Saget's Favorite Snack"

★ 1998-2004: "The Loudest Taste On Earth"

★ "Bold Taste You Can Play With"

★ 2004-Present: "Play" (Canada)

★ 2005-Present: "Snack Strong" (United States)

Flavors (United States)

Doritos flavors available in the United States include:

★ Blazin' Buffalo Ranch^[8]

★ Cool Ranch

★ Fiery Habanero

★ Nacho Cheese

★ Natural White Nacho Cheese

★ Ranchero

★ Salsa Verde

★ Smokin' Cheddar BBQ

★ Spicy Nacho

★ Taco

★ Toasted Corn

★ Wild White Nacho

★ Cheeseburger (X-13D)
The Nacho Cheese flavor is also available in Baked!, Light, and 100 Calorie Mini Bites. Both Nacho Cheese and Cool Ranch are also available in Reduced Fat varieties.
A new variety, called "Doritos Collisions", includes two flavors in the same bag. The two varieties of Doritos Collisions are Hot Wings/Blue Cheese and Zesty Taco/Chipotle Ranch.

International differences

★ Australia

★
★ Doritos is avaliable in Tapas flavor. ^[9]

★ Brazil

★
★ Doritos is avaliable in Nacho Cheese flavor.

★ Canada

★
★ Doritos is available also in Jalapeño & Cheddar, Zesty Cheese, Tandoori Sizzler, Chilli Cheese Lime, Bold BBQ, and Sweet Chili Heat!.

★ Egypt

★
★ Doritos is available in two flavors; Cheese & Spices, and Sweet Chili Pepper.

★ Germany

★
★ Doritos are available in three standard flavors: Nacho Cheese (orange bag), Cool American (similar to the Doritos Ranch flavor found in the US, light blue bag) and Texas Paprika (Texas Bell Pepper). In addition, Frito Lay also sells Doritos Dippas Salsa in 3 flavors (Chilli Cheese, Medium Salsa and Hot Salsa). Doritos in Germany are manufactured, imported and distributed by Frito Lay's Dutch arm, Smith's Food Group B.V. in Maarssen. ^[10]

★ Guatemala

★
★ Doritos is available in three flavors; Salsa Verde, Picante, and Queso.

★ Ecuador

★
★ Doritos is available in Extra Cheese. There is also a variety called Doritos Jeans, available in natural and lemon with chili flavors.

★ Mexico

★
★ Doritos are available in Nacho, Pizerolas , Salsa Verde (de la Suerte), Enchilados Diablo, Incognita and Toro (Habanero)

★ United States

★
★

Doritos in popular culture

★ Jay Leno endorsed Doritos in several television commercials in the 1980s prior to his tenure as host of ''The Tonight Show'' in 1992.

★ The A-12 Avenger II, an attack aircraft under development for the US Navy in the late 1980s was nicknamed the "Flying Dorito" on account of its triangular shape.

★ In Mexico, popular rock bands such as Fobia and Moderatto appeared in the commercials for the "Play" campaign.

★ Former president of Iraq Saddam Hussein was fond of Doritos, and was described as being able to down a "family-size bag" in "ten minutes".^[11]

★ One variation of the sport of paintball uses triangular bunkers commonly referred to as "Doritos".

★ Penny Arcade had some harsh words about the new Doritos 'X-13D' chip and its concomitant name creation hype.

See also

★ Junk food

★ Potato chip

★ Tortilla chip

References

1. PepsiCo's History Timeline
2. Avery Schreiber, 66, Doritos Funnyman
3. "Doritos Girl" Ali Landry Scores A Three-peat at Super Bowl XXXV in New Doritos Commercial
4. Memorable quotes for Wayne's World (IMDB)
5. Frito-Lay history
6.
7. [1]
8. Frito-Lay : Doritos® brand Tortilla Chips
9. The Smith's Snackfood
10. Frito Lay Germany
11. Saddam guards describe his Doritos habit

External links

★ Doritos America

★ Doritos Canada

★ Doritos Australia

★ Doritos UK

★ Doritos Germany

★ Nutrition facts