EUROPE, THE MIDDLE EAST AND AFRICA

'Europe, the Middle East and Africa', usually abbreviated to 'EMEA', is a regional designation used for government, marketing and business purposes. It is particularly common amongst North American based companies, who often divide their international operations into the following regions:

★ The Americas, being North and South America (AMER)

★ North America (NORAM)

★ Europe, the Middle East and Africa (EMEA)

★ Latin America (LATAM)

★ Asia Pacific and Japan (APAC or APJ)

★ North, Central and South America (NCSA)
Increasingly, companies are separating their Eastern European business from the rest of Europe, and refer to the EEMEA (Emerging Europe, Middle East, and Africa) region as separate from the European region.