FHM

'''FHM''' or '''For Him Magazine''' is an international monthly lad's mag.
The magazine began publication in 1985 in the United Kingdom under the name ''For Him'' and changed its title to ''FHM'' in 1994, although the full ''For Him Magazine'' continues to be printed on the spine of each issue. Founded by Chris Astridge, the magazine was a predominantly fashion-based publication distributed through high street men's fashion outlets. Circulation expanded to newsagents as a quarterly by the spring of 1987.FHM Magazine: Its History
After the emergence of James Brown's ''Loaded'' magazine (regarded as the blueprint for the lad's mag genre) and later competing titles such as ''GQ'' and ''Esquire'', ''For Him'' firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to ''FHM''. It subsequently expanded internationally. As of January 2007, it published 28 editions per month including editions in Russia, the United States, Norway, Denmark, Romania, Croatia, Australia, Estonia, New Zealand, France, Latvia, Lithuania, Indonesia, Taiwan, Portugal, Malaysia, Mexico, The Netherlands, Venezuela, Thailand, the Philippines, Serbia, South Africa, Spain, Slovenia, Sweden, Singapore, Bulgaria, Greece, Germany, Hungary and Turkey.
''FHM'', produced by the consumer media division of publishing giant EMAP, was launched as a response to the success of ''Loaded'', launched by IPC Media the previous year. Like ''Loaded'', ''FHM'' arguably relies heavily on the appeal of photographs of scantily-clad women. Unlike many magazines, ''FHM'' prints photographs of women already [in]famous for reasons other than their beauty - such as actresses and pop singers. Also, unlike pornographic magazines, genitalia and areolae are hidden by props, lingerie, or hands. Thus, ''FHM'' is typically stocked in the lifestyle rather than adult section on newsstands, although Wal-Mart banned lad's mags ^[1][2] in 2003. Lately, the showing of nipples has crept into a few ''FHM photoshoots – possibly in response to a decline in sales.
The magazine is printed on high quality glossy paper and the photography is of high technical quality. ''FHM'' became one of the best-selling magazines in Britain during the mid to late 1990s, selling 700,000 copies per month by 1999, which was a fall by 9.6%. Business: The Economy Sex doesn't sell as lads mags suffer Towards the end of the decade the lads' culture in which the magazine thrived began to die off and publishers turned to celebrity-oriented titles to boost overall sales.
''FHM'' publishes an annual list of the "100 Sexiest Women In The World", as voted by its readers.
As well as the photo shoots, the magazine contains articles on a wide variety of topics, including profiles of sports stars, movie, music, gadget and book reviews, gossip, men's fashion shoots, the "bar scene" in a variety of locations, guy tales of sex, and extensive discussion of sexual techniques.
In December 2006 it was announced that ''FHM'' will be discontinuing its United States print edition after the March 2007 issue, turning to an all-digital format with the launch of FHM Online. ^[3][4]

Contents

FHM in other media

References

External links

FHM in other media

Originally starting as just a magazine, ''FHM'' has now expanded into other media. This includes different websites for almost every country in which ''FHM'' is published, each featuring localised content. In some countries, ''FHM'' pictorials and videos can also be downloaded onto mobile phones.
FHM TV is also a music television station in the UK. It timeshares with (and broadcasts on the same channel as) fellow EMAP-owned music channel Q TV. The channel plays music themed shows such as "''" and "''Now Thats Hot!''"
In '', Carley Bobby states that ''FHM'' has voted her in a top 100 list for "Best Ass".

References

1. http://www.artsjournal.com/herman/archives/2003/11/wal-mart_101.html
2. http://www.taipeitimes.com/News/world/archives/2004/10/25/2003208358
3. http://biz.yahoo.com/ap/061213/emap_fhm_closing.html?.v=1&printer=1
4. http://www.marketwire.com/mw/release_html_b1?release_id=204998

External links

★ Official FHM web site

★ Official German FHM web site

★ FHM International

★ Interesting write up on FHM

★ A BBC article on a report that the anti-intellectual stance of FHM and other lads' mags was partly responsible for decreased exam performance in males.

★ A 1999 BBC report on the first ever decline in FHM sales, from a record high in 1998.

★ Official British FHM web site