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'Fargo' was a brand of truck manufactured and sold in Canada by the Chrysler Corporation. Fargo trucks were almost identical to Dodge trucks, save for trim and name, but were sold by Chrysler-Plymouth dealers. Production began in the late 1920s; the name Fargo was discontinued after 1972 for Canada, but lived longer for other countries under the Chrysler Corporation's badge engineering marketing approach. This is still a reality in Turkey, where Fargo and DeSoto trucks are made, nowadays with no technical nor business connection with DaimlerChrysler.
Why Chrysler chose to use the name 'Fargo' is uncertain. One theory is based upon the imagery of open range of the North American west, while still another theory lies in the play on words "Far" and "Go" denoting durability.

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★ Short history of the Fargo Truck

★ Fargo trucks ad for Spanish-speaking countries

★ Turkish Fargo trucks