FREEDOM FRIES

"'Freedom fries'" was a short-lived name^[1] used by some in the United States for French fries, as a result of anti-French sentiment in the United States.
In the international debate over the decision to launch the 2003 invasion of Iraq, France expressed strong opposition in the United Nations to taking such action. The French position was not popular with certain groups in the United States, leading to campaigns for the boycotting of French goods and businesses and the removal of the country's name from products.
The name "Freedom Fries" was first used by Neal Rowland at his Beaufort, NC restaurant, Cubbie's. It made national news and quickly garnered attention not only by other restaurants but also Congress.

Contents

The Congressional renaming

Historical parallels

In the United States

In other countries

See also

References

External links

The Congressional renaming

On 11 March 2003, Representatives Robert W. Ney (R-Ohio) and Walter B. Jones, Jr. (R-North Carolina) declared that all references to French fries and French toast on the menus of the restaurants and snack bars run by the House of Representatives would be removed. House cafeterias were ordered to rename French fries as "freedom fries". This action was carried out without a congressional vote, under the authority of Congressman Ney's position as Chairman of the Committee on House Administration, which oversees restaurant operations for the chamber. The simultaneous renaming of French toast to "freedom toast" attracted less attention^[2] but was mentioned in the film ''Clerks 2''.
According to a statement released by Ney, this move was a symbolic effort to express displeasure with France's "continued refusal to stand with their U.S. allies" (see Iraq disarmament crisis). The statement further read: "This action today is a small, but symbolic, effort to show the strong displeasure many on Capitol Hill have with our so-called ally, France."
This sentiment was communicated through the Internet, chain e-mails, and frequent references on 24-hour news coverage from stations like CNN and Fox News.
The French embassy made no comment, except to point out that French fries come from Belgium. "We are at a very serious moment dealing with very serious issues and we are not focusing on the name you give to potatoes," said Nathalie Loisau, an embassy spokeswoman. Critics also asserted that "French Fries" were called such because they are "frenched", or thinly sliced,^[3] although this might be a false etymology—the first American reference to French fries was made by Thomas Jefferson, who named them "potatoes, fried in the French Manner". ^[4]
Congressmen Ney and Jones, however, were not the first to rename French fries as freedom fries. A number of private restaurants across the country started the renaming movement. Neal Rowland, owner of the privately owned fast-food restaurant Cubbie's in Beaufort, North Carolina, started the movement[1] by getting involved within the anti-French sentiment in the United States as he decided to sell his fried potato strips under the name "freedom fries". Rowland claimed that his intent was not to slight the French people, but rather to be patriotic and supportive of President George W. Bush after hearing about the news on 2003-02-19. He explained that the name change came to mind after a conversation with a history teacher about World War I when anti-German sentiment prompted Americans to rename German foods like sauerkraut and hamburger to liberty cabbage and liberty steak. Many of Rowland's customers were among the local military troops. In March 2007, Rowland obtained a U.S. trademark registration for the mark "freedom fries".^[5]
Despite the symbolic change, it did not take hold in any meaningful way. Many Americans refer to French fries simply as "fries", thus the leading adjective is largely ignored. French kissing, French poodles, French salad dressing, French dip sandwiches, French ticklers, French horns, French augmented sixth chords, France and French letters were not renamed, although some political satirists referred to them as if they had been. However, Reckitt Benckiser, makers of French's mustard, was sufficiently concerned to clarify that their brand name was derived from a family name and to issue a press release affirming its patriotism. ^[6][7]
In 2005, Jones, having arrived at the belief that the United States went to war "with no justification", said of the "freedom fries" episode: "I wish it had never happened." ^[8].
By July 2006, the House had quietly changed the name in all its restaurants back to the original "French fries". ^[9]

Historical parallels

In the United States

Politically-motivated euphemism like this is reminiscent of anti-German sentiment during the First World War, when sauerkraut was renamed as ''liberty cabbage'', dachshunds (wiener dogs) as ''liberty pups'', frankfurters as ''hot dogs'' (a name that has stuck), German Spitz as American Eskimo Dogs, hamburgers as ''liberty steaks'' or ''Salisbury steaks''. Even the German measles were instead called ''liberty measles''. ^[10] This similarity is intentional: Rowland described a conversation about these renamed foods during World War I as the inspiration for "freedom fries". ^[11]

In other countries

★ Spain: After the triumph of Francisco Franco, ''filete imperial'' ("imperial beef") became a euphemism for ''filete ruso'' ("Russian beef") and "ensaladilla nacional" ("national salad") for "ensaladilla rusa" ("Russian salad").

★ Greece: "Ellinikos kafes" ("Greek coffee") replaced "Turkikos kafes" ("Turkish coffee") on Greek menus after the Turkish-Greek collisions of the 1920s and in Turkey ''Russian salad'' became ''American salad'' because of the anti-Communist sentiment in the country.

★ New Zealand: In 1998, while the French government was testing nuclear weapons in the Pacific, French loaves were renamed Kiwi loaves in a number of supermarkets and bakeries. This, however, does not appear to have been as extensively reported or publicized as anti-French sentiment in the United States. However, French Fries at a few family restaurants were renamed Kiwi fries, or just "Fries", which was already an established term. The "Fries" tag remains today, though many New Zealanders use the British word "chips".

★ New Zealand: The kiwifruit gets its name from a marketing strategy, naming it after the kiwi, the national bird of New Zealand, where the fruit was first commercially popularized in 1959 by the New Zealand fruit-and-vegetable export company Turners and Growers; previously it was known as the ''Chinese gooseberry'', but due to the Cold War, the Chinese label seemed unfit for popularization of the fruit in Western countries. Growers gradually adopted the name and in 1974 the kiwifruit became the official trade name.

★ United Kingdom: During World War I, the German Shepherd was renamed the Alsatian and German biscuits were renamed Empire biscuits due to strong anti-German sentiment. Similar renaming happened in Czechoslovakia after World War II. Perhaps most famously the name of the royal family was changed by George V in 1917 to Windsor from the German surname Wettin and house name Saxe-Coburg and Gotha.

★ France: During World War I, the coffee with whipped cream, previously known as ''Café Viennois'' (Vienna coffee) was renamed ''Café Liégeois'' (Coffee from Liège) due to the state of war with Austria-Hungary. This appellation is still in use today, mainly for ice-creams (''chocolat liégeois'' and ''café liegeois'').

★ Canada: During World War I, the Ontario city of Berlin was renamed Kitchener.^[12]

★ Germany: In 1915, after Italy entered WWI, restaurants in Berlin stopped serving Italian salad.

★ Iran: During the Jyllands-Posten Muhammad cartoons controversy in 2006, several Iranian groups advocated changing the name of Danish pastry to "Roses of the Prophet Muhammad"^[13][14].

See also

★ Francophobia

★ W Ketchup

★ Minuteman Salsa

★ Jingoism

★ Old Europe

★ Roses of the Prophet Muhammad

★ Cheese Eating Surrender Monkeys

★ Sapir-Whorf hypothesis

★ Astroturfing

References

1. There are still some establishments using the phrase, but it has passed out of public use and attention
2. http://www.cnn.com/2003/ALLPOLITICS/03/11/sprj.irq.fries/
3. http://dictionary.reference.com/search?q=frenched
4. http://web.archive.org/web/20020606020850/www.tx7.com/fries/docs/history.html
5. http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=76495776
6. http://www.cbc.ca/stories/2003/03/27/french030327
7. http://urbanlegends.about.com/library/bl-frenchs-mustard.htm
8. http://www.guardian.co.uk/usa/story/0,12271,1491567,00.html
9. http://www.washingtontimes.com/national/20060802-125318-3981r.htm
10. Over Here: World War I on the Home Front
11. French fries back on House menu
12. http://www.collectionscanada.ca/education/premiereguerre/05180204/0518020404_e.html
13. Iranians rename Danish pastries
14. Iran targets Danish pastries

External links

★ "House restaurants change name of 'french fries' and 'french toast'", ''CNN.com'', March 11, 2003

★ "French fries back on House menu", ''BBC News'', 2 August 2006