HAPPY TALK

'Happy talk', also called 'banter', is the additional and often meaningless commentary interspersed into news programs by news anchors and others on set. It may consist of simple jokes or simply a modified wording in asking a question of another reporter. For instance, instead of a simple handoff to a sportscaster, an anchor might say, "So, Dave, what the heck happened out on that field today? Is our team going down the tubes?"
Happy talk has been derided by some who prefer a more "traditional" and staid newscast, though it has been happening in some places since the early days of broadcasting. Many marketing experts believe that it increases viewership , and can therefore provide a financial boost to a local station, but it can also backfire—some newscasters are not comfortable with happy talk and fail in their attempts to do it.
Happy Talk was created by Al Primo, who also created the ''Eyewitness News'' format.
Happy Talk was satirized by the Firesign Theater in their 1974 album ''Everything You Know Is Wrong''. The "Where It's Happy" news team of Harold Hiphugger and Ray Hamburger also appear on ''Boom Dot Bust'' and ''Give Me Immortality or Give Me Death''.