'Hugh Cecil Lowther, 5th Earl of Lonsdale' (25 January 1857 ^[1]–1944), was an English nobleman. He succeeded his brother, St George Henry. He was an avid sportsman and ''bon vivant'' and was known by some as "England's greatest sporting gentleman". He donated the original Lonsdale Belts for boxing. His name was also given to a clothing brand of boxing garments, worn by Muhammad Ali.
In addition, he was the inspiration for the Lonsdale cigar size, and was part of a famous wager with John Pierpoint Morgan over whether a man could circumnavigate the globe and remain unidentified. He was also a keen football fan, and was chairman of Arsenal Football Club for a brief period in 1936 (having previously been a club director). He later became the club's Honorary President.
He was known as the Yellow Earl for his penchant for the colour. He was a founder and first president of the Automobile Association (AA) which adopted his livery.
Lord Hugh was the subject of a biography, ''The Yellow Earl: The life of Hugh Lowther'' (ISBN B0006BNPO6), published in 1966.

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1. Penguin Pocket On This Day, , , , Penguin Reference Library, 2006,

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