IPOD NANO

The 'iPod nano' is Apple's fourth digital audio player. It was introduced on September 7 2005,^[1] and combines features of both the iPod shuffle and iPod. It was intended to replace the iPod mini, which was discontinued on the same day. The replacement of the mini took Apple-related websites and the press completely by surprise since, although there were rumors about a new flash memory-based iPod, there was no prior notice of the popular mini being discontinued.
Development work on the design of the iPod nano started only nine months before its launch date.^[2] The nano uses flash memory, like the shuffle, but with a miniaturized version of the color screen and click wheel found on the iPod classic. The screen also has the same resolution as the classic. The surface of the click wheel is slightly textured, and the center button is slightly concave, allowing greater tactile feedback for out-of-sight operation. The battery and other internal parts were also reduced in size from the mini.
There have been three versions of the iPod nano, the original being upgraded with a brighter screen, new colors and an anodized aluminum body in 2006. In 2007, another revision brought video playback, a larger, higher-resolution screen, and a new user interface. It may also be worth noting that the second revision of the nano (3rd Generation) brought about the highest resolution screen ever on any device released by Apple at 204dpi (dots per inch).

Contents

Features

Criticisms

Colors and pricing

First generation

History

Endurance

Electronics

Consumer reactions

Second generation

Endurance

Third generation

See also

References

External links

Features

Instead of the hard disk used in other iPods, the nano uses flash memory. This means there are no moving parts (other than the click wheel and hold switch), making the iPod nano immune to skipping.
The iPod nano works with iTunes on Mac OS X or Microsoft Windows (third-party software is available for platforms that Apple does not support). It connects through the same proprietary dock connector as the third-generation iPod, the fourth-generation iPod, and the iPod mini, using a USB 2.0 port on the user's computer. Although it uses the same connection as Apple's FireWire iPod Cable and can charge its battery over FireWire, the iPod nano does not support synchronizing over a FireWire connection. The iPod nano includes a stop watch and a multiple time zone clock function. There is also a combination lock feature that makes use of the click wheel to lock the iPod, and serves to secure the user's calendar and contact information. It was also the first iPod to include a new lyrics screen, modifiable using iTunes.

Criticisms

Unlike previous iPods, the iPod nano does not synchronize or connect over FireWire. Also, the lack of the remote connector found on the top of many previous models means that a number of third-party accessories do not work with the iPod nano. However, manufacturers have adapted and now primarily utilize the dock connector port. The first generation iPod nano did not support voice recording, although the second generation functions with third-party recording attachments. It does not function with either Apple's iPod Camera Connector or other camera connectors from third-party manufacturers.^[3]

Colors and pricing

	1 GB	2 GB	4 GB	8 GB
1st generation	US$149 (black / white) February 7, 2006	US$199 (black / white) September 7, 2005	US$249 (black / white) September 7, 2005	--
2nd generation	--	US$149 (silver) September 12, 2006	US$199 (silver / pink / green / blue) September 12, 2006 (Product Red) October 13, 2006	US$249 (black) September 12, 2006 (Product Red) November 3, 2006
3rd generation	--	--	US$149 (silver) September 5, 2007	US$199 (silver / turquoise / mint green / black / Product Red) September 5, 2007

First generation

Black first-generation iPod nano.

Advertising emphasized the iPod nano's small size: it is 1.6 in (40 mm) wide, 3.5 in (90 mm) long, 0.27 in (6.9 mm) thick and weighs 1.5 ounces (42 grams). Its stated battery life is up to 14 hours. The screen is 176x132 pixels, 1.5 in (38 mm) diagonal, and can display 65,536 colors (16-bit color).

History

The nano was launched in two colors (black and white) with two available sizes: 2 GB (roughly 500 songs) for US$199 and 4 GB (1000 songs) for US$249. On February 7 2006, Apple updated the lineup with the 1 GB model (240 songs) sold at US$149.^[4] Apple also released some accessories, including armbands and silicone "tubes" designed to bring color to the nano and protect it from scratches, as well as a combination lanyard-earphone accessory that hangs around the neck, and avoids the problem of tangling earphone cords.

Endurance

Testing by technology-enthusiast website Ars Technica has shown that even after being sat on, dropped by a jogger, dropped four times from a car moving at various speeds, then being driven over twice by the car, and finally dropped from nine feet onto concrete, the unit's screen was damaged but it could still play music. The unit finally stopped playing music after being thrown 40 feet into the air and landing on concrete.^[5]

Electronics

The iPod nano uses general-purpose integrated circuits (IC) instead of smaller, low cost custom developed chips, possibly to reduce time-to-market. This design, however, increases the number of electronic components and increases the cost. Japanese engineers estimated the component cost of the 2 GB nano as between JP¥22000 and JP¥27000 (US$185-US$227), which was high compared to the retail price of JP¥21800 (US$183) at the time. The cost of 2 GB NAND flash memory was about JP¥14000 (US$118). Apple also opted for the 01005 (0.4x0.2 mm) surface mount technology which was just beginning widespread use in mobile phones in 2005.^[6]

Consumer reactions

The first generation iPod nano packaging.

The size of the package was reduced 50% with the introduction of the second generation.^[7] The third generation uses larger but otherwise similar packaging.

The initial consumer response to the iPod nano was overwhelmingly positive and sales were heavy.^[8] The nano sold its first million units in only 17 days, helping Apple to a record billion-dollar profit in 2005.^[9]
Apple's release of the iPod nano as a replacement for the iPod mini was viewed by many as a risky move.^[10] The mini was not only Apple's most popular MP3 player, it was still the world's best-selling player up to the end of its lifespan; and sales of the mini did not appear to be slowing down. Steve Jobs has argued that the iPod nano is a necessary risk since competitors are beginning to catch up to the iPod mini in terms of design and features, and believes the iPod nano will prove to be even more popular and successful than the iPod mini.
Within days of the nano's release, some users reported damage to the nano, suggesting that the LCD screen had become so scratched that it was unreadable, even when the backlight was on. Many have reported fine scratches on their nano caused by microfiber cloths. Other owners reported that their nano's screen cracked with no provocation.^[11] On September 27 2005, Apple confirmed a small percentage ("less than 1/10 of 1 percent") of iPod nanos shipped with a faulty screen and agreed to replace any nanos with cracked screens, but denied the iPod nano was more susceptible to scratching than prior iPods.^[12] Apple started shipping iPod nanos with a protective sleeve to protect them from scratches. In October 2005, a class action lawsuit was filed against Apple, with the plaintiffs seeking reimbursement for the device, legal fees, and "unlawful or illegal profits" from sales of the iPod nano. Lawyers for the plaintiffs claim that the devices "scratch excessively during normal usage, rendering the screen on the nanos unreadable, and violating state consumer protection statutes".^[13] Similar lawsuits were later filed in Mexico and the United Kingdom.^[14] Some commentators such as BusinessWeek's Arik Hesseldahl have criticized the lawsuits. Hesseldahl dismissed them as "stupid" and suggested that they benefitted "no one but the trial lawyers," but also suggested that Apple could have avoided litigation by offering "full refunds on unwanted nanos" instead of charging a re-stocking fee and lengthening the return period from 14 days (when purchased through Apple retail or online) to 30 or 60 days.^[15]

Second generation

The second generation iPod Nano.

On September 12 2006, Apple updated the nano line. The second-generation nano features scratch-resistant, brushed aluminum casing like the earlier mini's design; the multiple color choices (silver, green, pink, blue, and black) mirror that of the mini as well. However, unlike the second-generation mini, the button labels do not match the color of the nano. Instead, they are gray, like the first-generation mini, except for the black iPod which has a black scroll wheel. The second-generation nano features "a brighter, more vibrant display",^[16] a battery life upgrade (from 14 to 24 hours), and doubled storage sizes with the new 2, 4, and 8 GB models (compared to the previous 1, 2, and 4 GB models). The new iPod nanos also support gapless playback of audio files, a new search option, and a 40% brighter screen. The 2 GB model is available in silver only. The 4 GB was initially available in green, blue, silver, or pink. The 8 GB model was initially only available in black but red was later added. Apple claims that the second generation iPod nano's packaging is "32% lighter and uses 52% less volume than the first generation"^[17], thereby reducing environmental impact and shipping cost at the same time.
On October 13 2006, Apple announced a special edition iPod nano Product Red, with a red exterior and 4 GB of storage. For each red iPod nano sold in the United States, Apple donates US$10 to the Product Red initiative, while retaining the regular price of US$199.^[18] On November 3 2006, Apple introduced a red 8 GB model, due to "outstanding customer demand", while also retaining the US$249 price point of the black model with an equally large storage capacity.^[19]

Endurance

Ars Technica conducted similar tests on the second generation nano as they did on the first generation. In their tests, the screen did not last as long; although the nano kept working, its screen was damaged after one hard drop on concrete. A subsequent trip through a washing machine also failed to kill it, although it did require two days to dry out before coming fully back to life.^[20]

Third generation

The 3rd-generation iPod nano comes in 5 colors. All but silver are available only in the 8 GB model.

Apple updated the nano again on September 5, 2007 and made it available the weekend following. The nano now features a 2-inch QVGA (320x240) screen and a shorter, wider, (yet heavier) design, with new colors. New features include browsing via Cover Flow, a new user interface, video playback, and support for iTunes store games. The nano is available in a 4 GB version at US$149 (UK £99.99) coming in silver, and an 8 GB version at US$199 (UK £129.99) coming in silver, turquoise, mint green, black and (Product) Red.

★ Height: 69.8 mm/2.75 inches

★ Width: 52.3 mm/2.06 inches

★ Depth: 6.5 mm/0.26 inch

★ Weight: 49.2 grams/1.74 ounces

See also

★ iPodLinux

★ Rockbox

★ iPod mini

References

1. Apple Introduces iPod nano Apple
2. Stevie's Little Wonder Lev Grossman
3. Horwitz, Jeremy (2005-09-07) "Super First Look: Apple Computer iPod nano". ''iLounge''.
4. Apple Unveils New 1GB iPod nano at 9 Apple
5. iPod nano Jacqui Cheng
6. Looking Inside iPod nano, Game Boy Micro Hirotaka Itoh
7. Apple and the Environment
8. Apple store buzzes with Nano fever Michelle Myers
9. Apple Hits Billion in Profit for 2005 Daniel Drew Turner
10. iPod nano: Will small size mean big sales? Peter Burrows
11. iPod nano screen complaints abound Larry Angell
12. Apple responds to iPod nano screen concerns Jim Dalrymple
13. iPod nano owners sue Apple over screen issues Kasper Jade
14. Nano lawsuit goes international
15. iPod nano Lawsuits: Who Wins? Arik Hesseldahl
16. Apple Introduces the New iPod nano Apple
17. http://www.apple.com/environment/
18. Apple Announces iPod nano (PRODUCT) RED Special Edition Apple
19. Apple Announces New 8GB Model of iPod nano (PRODUCT) RED Special Edition Apple
20. iPod nano (second-generation) Jacqui Cheng

External links

★ Apple: iPod nano

★
★ iPod nano Webcast unveiling — Watch Webcast by Apple CEO Steve Jobs announcing the new iPod nano

★ Apple Maintains Margin with iPod Nano - Ed Oswald writing for ''BetaNews'' (September 23 2005)