Joseph Samuel Gerard a.k.a. 'Joe Girard' (born
November 1,
1928 in
Detroit, Michigan) is an
American salesman. He is recognized by the
Guinness Book of World Records as the most successful salesman, selling 13,001 cars at a
Chevrolet dealership in
Detroit between 1963 & 1978.
His book ''How to Sell Anything to Anybody'' (1977) explains how he overcame a troubled youth, including confrontations with his father and the law. In the book he explains how his life changed when he realized that he didn't have enough money to buy groceries for his young family. Out of that immediate need grew an intense passion to sell - in his new job as a car salesman. He had no choice but to make the sale. Within just a couple of months he had the best sales figures in his dealership, and as a result he was fired due to complaints from other salesmen who accused him of stealing their business.
At his next job, held until his retirement, he set consecutive sales records over a fifteen year period.
Personal Achievements:
★ Sold more retail "big ticket" items "one-at-a-time" than any other sales person in any retail industry including houses, boats motor homes, insurance, automobiles, etc.
★ Listed in the
Guinness Book of World Records as "Worlds Greatest Salesman" (This record has still not been broken)
★ Average 6 new retail automobiles sales a day (no used automobiles)
★ Most new retail sales in one day (18 automobiles)
★ Most new retail sales in one month (174 automobiles)
★ Most new retail sales in one year(1425 automobiles)
★ Most new retail sales in 15 years career (13,001 automobiles)
★ All retail, no fleet or wholesale, never in management
In 2001, he was inducted into the
Automotive Hall of Fame. All three of Joe's Best Selling Volumes:
★ "How To Sell Anything To Anybody"
★ "How To Sell Yourself"
★ "How To Close Every Sale"
And also one of his book
★ "Mastering Your Way To The Top"
Joe Girard Complete Audio Collection (6 CD Set, 6.5 hours)
★ Can't Lose Sales Tips
★ More Can't Lose Sales Tips
★ How To Sell Yourself
★ How To Sell Anything To Anybody
★ How To Close Every Sale
External links
★
JoeGirard.com
★
American Dreams