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'John Stith Pemberton' (
July 8,
1831–
August 16,
1888) was an
American druggist and the creator of
Coca-Cola.
Early life and education
He was the son of James Clifford Pemberton (b.
1803 in
North Carolina) and Martha L. Worsham Gent (b. about
1791 in
Virginia). James and Martha married
July 20,
1828, in
Crawford County,
Georgia. Martha was the daughter of Archer Worsham (born in Virginia) and Nancy Clark Smith from
Baldwin County, Georgia. The Pemberton family moved to
Rome, Georgia, and John attended
medical school in
Macon, receiving his degree at the age of nineteen.
Pemberton rejected
heroic medicine, popularized by
Benjamin Rush, which attempted to cure through
bloodletting. Rather, he attended a school in the tradition of
Samuel Thompson, a controversial
herbalist who cured through steam baths and the ingestion of
lobelia. Pemberton also received a graduate degree in
pharmacy. Thompson, like Pemberton, made his living selling
patent medicines of dubious value (but, no more dubious than the prevailing medicine of the time). Pemberton married
Wesleyan College student Ann Eliza Clifford Lewis and moved to
Columbus, Georgia in
1853. The couple had a son,
Charley Pemberton, born in 1854.
Professional and military career
Pemberton served in the army of the confederate states of America where he was wounded. It was through this wound that Pemberton came to be addicted to pain killers especially a form of morphine.Pemberton worked as a druggist in Columbus and built a laboratory where he made and sold medicines, photographic chemicals, and cosmetic products, including a popular perfume he called Sweet Southern Bouquet. He moved his family to
Atlanta in
1870 and in March of that year was given for an Improved Medical Compound From Globe Flower . Pemberton served on the first pharmacy licensing board in the state, established a modern chemical laboratory that was the first state-run facility to test soil and crop chemicals, and was a trustee of
Emory University School of Medicine. He assisted the state of Georgia in catching and prosecuting so-called "
snake oil salesmen" who sold fake chemicals to farmers with the promise they would help their crops grow.
Invention of Coca-cola
When he was a druggist and chemist in Columbus, Pemberton began work on a
coca and
cola (kola) nut beverage. It was intended to stop headaches and calm nervousness, but others insist he was attempting to create a pain reliever for himself and other wounded Confederate veterans. He began this process at his Columbus laboratory, but soon after the war, moved his entire operation to Atlanta.
A popular story exists that Pemberton created the formula in a brass kettle in his backyard on May 8th 1886. He succeeded in making the formula, and went down to the pharmacy. He instructed his assistant, Venable, to mix it with ice water and chill it. They drank it, and both loved it. But then Venable accidentally mixed it with
carbonated water. They decided to sell it as a fountain drink, as an alternative for root beer and ginger ale.
This is unknown in terms of whether it is true account. The original formula was created in his laboratory as a nonalcoholic alternative to his French Wine Coca in the event that the pending national temperance movement prohibited the sale of the latter.
Frank Mason Robinson brainstormed the name Coca Cola for the Coca leaves and Kola (cola) nuts and also for the alliterative sound, which was popular among other wine medicines of the time. Although the name quite clearly refers to the two main ingredients, the controversy of
cocaine content would later prompt the
Coca-Cola Company to state that it is "meaningless but fanciful." Frank Mason Robinson also hand wrote the Spenserian writing on the bottles and ads. Pemberton also made many health claims for his product and marketed it as 'delicious, refreshing, exhilarating, invigorating' and touted as a 'valuable brain tonic' that would to cure headaches, relieve exhaustion and calm nerves.
Pemberton was plagued by his
morphine addiction and imbibed his
cocawine and soda in an effort to control the addiction (both beverages contained coca leaf, of which
cocaine is isolated. The original formula allegedly called for 8.46 mg of cocaine, while an average dose of the street drug is between 20-30 mg. However, the effects of the coca leaf is greatly compounded by the presence of caffeine from the kola nut. Coca-Cola was originally advertised as a cure for morphine and opium addictions among a multitude of other health benefits.
Later life, death and legacy
Pemberton's behavior grew increasingly erratic as he neared the end of his life. He purposely sold the rights to manufacture Coca-Cola twice. First, to two investors, from whom
Asa Candler acquired his stake in the business. Then, to three more investors who had no knowledge of the previous sale and were left penniless when Candler acquired exclusive rights to the formula in
1888.
Pemberton's son Charley returned to Atlanta that same year and claimed his father had promised him a stake in the business. At first, Pemberton insisted that Charley be included in the enterprise that also included Candler and Robinson. However, a principal investor grew tired of the alcoholic young man's antics. In an effort to make peace, Pemberton declared that Charley owned the rights to the ''name'', but not the formula. Charley then began to manufacture his own version of the popular beverage.
This complex situation was resolved when Candler acquired the formula from John Pemberton and two investors to whom Pemberton had sold partial rights in order to fund his addiction, Margaret Dozier and Woolfolk Walker. However, later handwriting analysis revealed that Pemberton's signature on the bill of sale was most likely a forgery, and the Pemberton family long after suspected foul play.
Pemberton died on
August 16,
1888, only a few months after Candler incorporated the first
Coca Cola Corporation. He is buried in Linwood Cemetery in Columbus, Georgia.
External links
★
John Stith Pemberton Entry in the New Georgia Encyclopedia
★ http://www.google.com/patents?vid=USPAT100439&id=uFpRAAAAEBAJ Patent for the ''Improved Medical Flower from Globe Compound''