KELLOGG COMPANY

'Kellogg Company' (often referred to as simply 'Kellogg' or 'Kellogg's') is an American multinational producer of breakfast foods, snack foods, cookies, and crackers, with corporate headquarters in Battle Creek, Michigan, USA. Kellogg trades under the ticker symbol . Revenues in 2006 were $10.906 billion.

Contents

History

Corporate governance

Products

Cereal

Other products

Discontinued cereals and foods

Kellogg's International

Mascots

Motorsports

References

External links

History

Kellogg's was founded as the 'Battle Creek Toasted Corn Flake Company' on February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922.
The company owns the Kellogg's, Keebler (acquired in 2001), Morningstar Farms, and Kashi divisions or subsidiaries. It also owns the Natural Touch, Cheez-It, Murray, Austin, Famous Amos, Carr's, and Plantation brands.

Corporate governance

Current members of the board of directors of Kellogg Company are: Jordan T Shington, Zachary Goldstein, Gordon Lunt, Bella Bo' Gellerman, Dorothy Johnson, Daniel Jorndt, Ann McLaughlin Korologos, David MacKay, William Perez, William C. Richardson, John Zabriskle, and Casey Gallagher.
On January 24, 2005, the former CEO (since April 1999) and chairman of the board of directors (since April 2000), Carlos Gutierrez became U.S. Secretary of Commerce in the second term of President George W. Bush. Kellogg's board of directors named James M. Jenness as chairman and CEO to replace Gutierrez.
On October 23, 2006, Kellogg's announced that president and chief operating officer David MacKay would become the chief executive officer, effective December 31, 2006. Jenness will continue to serve as chairman of the Board of Directors. ^[1]

Products

Cereal

A list of cereal products produced by Kelloggs, with available varieties.

★ All-Bran: All-Bran Original, All-Bran Bran Buds, All-Bran Extra Fiber, All-Bran Guardian (Canada)

★ Apple Jacks

★ Bran Buds

★ Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch, Crunchy Nut

★ Coco Pops (Cocoa Krispies in the US)

★ Corn Flakes: Kellogg's Corn Flakes, Kellogg's Corn Flakes with Real Bananas, Honey Crunch Corn Flakes (latter sold as "Honey Nut Corn Flakes" in Canada, "Crunchy Nut Corn Flakes" in Australia and "Crunchy Nut"/"Crunchy Nut Clusters" in the UK)

★ Complete Wheat Bran Flakes / Bran Flakes

★ Corn Pops

★ Country Store (UK)

★ Clusters / Crunchy Nut/ cinamon

★ Crispix

★ Cruncheroos (current only available through food service sales and not retail)

★ Disney cereals: Disney Hunny B's Honey-Graham, Disney Mickey's Magix, Disney Mud & Bugs, Pirates of the Caribbean

★ Eggo

★ Froot Loops: Froot Loops, Froot Loops 1/3 Less Sugar, Marshmallow Froot Loops

★ Frosted Flakes® (Frosties outside of the US/Canada): Kellogg's Frosted Flakes, Kellogg's Frosted Flakes 1/3 Less Sugar, Tony's Cinnamon Krunchers

★ Frosted Mini-Wheats (known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still, apparently, applied to this product in other parts of Europe)

★ Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry

★ Fruit 'n Fibre (not available in US)

★ Genmai Flakes (Japan)

★ Guardian (Australia/NZ)

★ Honey Loops

★ Honey Smacks (US)/Smacks (other markets)

★ Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends - Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends - Apple, Date & Saltana (Australia/NZ)

★ Komplete (Australia)

★ Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins

★ Mini Swirlz

★ Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrent

★ Mueslix: Mueslix with Raisins, Dates & Almonds

★ Nut Feast

★ Nutri-Grain

★ Oat Bran: Cracklin' Oat Bran, Complete Oat Bran Flakes

★ Pep! Best remembered as the sponsor of the Superman radio serial.

★ Optivita

★ Product 19

★ Raisin Bran/Sultana Bran: Raisin Bran, Raisin Bran Crunch, Sultana Bran (Australia/NZ), Sultana Bran Crunch (Australia/NZ)

★ Raisin Wheats

★ Rice Krispies®/Rice Bubbles: Rice Krispies, Rice Krispies Treats, Frosted Rice Krispies, Cocoa Rice Krispies, Rice Bubbles, LCMs

★ Ricicles: Like Rice Krispies, but with the addition of a frosted sugar coating.

★ Scooby-Doo cereal: Cinnamon Marshmallow Scooby-Doo! Cereal

★ Smart Start: Smart Start, Smart Start Soy Protein Cereal

★ Smorz

★ Special K: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Sustain (UK)

★ Spider-Man cereal: Spider-Man Spidey-Berry

★ SpongeBob SquarePants cereal: SpongeBob SquarePants Cereal

★ Start UK

★ Sustain: Sustain, Sustain Selection

★ Vector (Canada only)

★ Yogos cereal

Other products

As well as cereals, Kellogg's or subsidiaries also produce the following products:

★ Carr's table water crackers

★ Cheez-It crackers

★ Eggo waffles, maple syrup, cinnamon Toast

★ Kashi brand health foods

★ Keebler

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★ Famous Amos cookies

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★ Club Crackers

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★ Chips Deluxe

★ Morningstar Farms vegetarian foods

★ Natural Touch vegetarian foods

★ Worthington vegetarian foods

★ LomaLinda vegetarian foods

★ Nutri-Grain Cereal bars

★ Pop-Tarts

★ Screaming Fruit Winders (UK)

★ Special K2O™ Protein Water

★ Sunshine crackers

★ Yogos

★ LCMs cereal bars

Discontinued cereals and foods

★ Banana Bubbles (a banana-flavoured variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter)

★ BiGG MiXX cereal

★ C-3PO's cereal (1984?)

★ Kellogg's Concentrate

★ Corn Soya cereal

★ Cinnamon Crunch Crispix

★ Double-Dip Crunch

★ Golden Oatmeal Crunch (later revised to Golden Crunch)

★ Kenmei Rice Bran cereal

★ Krumbles cereal (1940s-50s)

★ OJ's cereal (1985-1986)

★ OKs cereal

★ Pep cereal

★ Stars/All-Stars cereal

★ Puffa Puffa Rice

★ Pokémon Cereal (possibly Australia, US, and UK only)

Kellogg's International

★ Valls - Spain

★ Bremen - Germany

★ Manchester - UK

★ Wrexham - UK

★ Battle Creek, Michigan - USA

★ South Korea

★ Japan

★ Thailand

★ India

★ Australia

★ France

★ London, Ontario - Canada

★ Santiago de Queretaro - Mexico

Mascots

Licensed brands have been omitted since the corresponding mascots would be obvious (e.g. Spider-Man is the mascot for Spider-Man Spidey-Berry).

★ Corn Flakes cereal: Cornelius (rooster)

★ Coco Pops cereal: Coco the Monkey

★ Frosted Flakes cereal: Tony the Tiger

★ Froot Loops cereal: Toucan Sam

★ Honey Smacks (US)/Smacks (other markets) cereal: Dig 'Em Frog

★ Raisin Bran cereal: Sunny the Sun

★ Rice Krispies cereal: Snap, Crackle and Pop

★ Apple Jacks cereal: CinnaMan and Bad Apple

★ Special K cereals: Kay

Motorsports

Kellogg's sponsored two time NASCAR Winston Cup Champion Terry Labonte from 1993 (at Billy Hagan Racing) until his retirement in 2006, and Hendrick Motorsports from 1994 until the end of 2006, initially with Labonte with both their Corn Flakes and Frosted Flakes brands, including Labonte's second NASCAR Championship (1996), and his second win in a major (the 2003 Southern 500). After Labonte's retirement, the sponsor stayed when Hendrick with new driver Kyle Busch. The company has consistently reduced its sponsorship, where in 2007 it shares only the hood or the sides of the cars with co-primary sponsor Carquest Auto Parts.

References

1. "Kellogg's Press Release"

External links

★ Corporate website

★ Directory of consumer sites

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★ U.S. consumer site

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★ Australian consumer site

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★ UK consumer site