L-COMMERCE

'L-commerce' is the practice of using technologies which provide location information, such as GPS, for business purposes.[1] An example of l-commerce would be to allow cellphone users to find the nearest restaurant to their current location. The term is related to business based on internet technology (e-commerce), based on mobile technology (m-commerce), or based on voice recognition technology (v-commerce).[2] Although this concept reflects the current trend towards individualized and flexible consumerism, privacy concerns have been raised about using a consumer's location in marketing and sales.[3]