LG ELECTRONICS

'LG Electronics' (Hangul:엘지전자, , ) is a South Korean multinational corporation and one of the world's leading electronics companies. It is a part of LG Group, operating in approximately 80 countries.

Contents

Summary

Brand name history

Business areas and main products

Company brands

See also

External links

Summary

Since the start of the 21st century, LG Electronics saw a tremendous rate of growth, especially from 2006, where the company's mobile phone division, LG Mobile, began to properly 'take off' with the hugely popular LG Chocolate phone, changing the company's image of the maker of 'fat' 3G phones. This major movement was very successful and the company continues this trend and having one of the largest design teams in Korea, it now focuses on design, brand and creating stylish phones such as the LG Shine and LG Prada (KE850). As a result, the company was picked as 'The Design Team of the Year' by the Red Dot Design Award in 2006~2007 and is often called the "New Apple' or "New Sony' in the industry and online communities.
LG's efforts to become one of the world's top three electronics company by 2010 is annually reflected by its high revenue growth and increased brand value - by 2005, LG was considered a Top 100 global brand, and just a year later, LG recorded an impressive brand growth of 14%. Now the world's largest plasma panel manufacturer, its joint venture, LG.Philips LCD, is the world's top maker of liquid-crystal displays for TVs.
LG Electronics is also a pioneering developer that facilitated commercializing iris recognition technology in 1999. It is now the world leader in deployed iris recognition systems for security, convenience, privacy enhancement, productivity, and other identity-dependent uses.　

Brand name history

The previous company name was ''Lucky-Goldstar'', from which the abbreviation of ''LG'' was derived. The current "Life's Good" slogan is actually a backronym. Before the corporate name change to ''LG'', household products were sold under the brand name of ''Lucky'', while electronic products were sold under the brand name of ''Goldstar'' (Hangul:금성). The name change was enacted to enhance the quality level, and increased the sales and trust towards the company drastically. The Goldstar brand is still perceived as a discount brand.

Business areas and main products

'Mobile communications'
CDMA Handsets, GSM Handsets, 3G Handsets, Cellular Phones
'Digital appliance'
Air Conditioners, Refrigerators,
Microwave Ovens, Washing Machines, Vacuum Cleaners, HomeNet, Compressors for Air Conditioners and Refrigerators
'Digital display'
Plasma TVs, LCD TVs, Micro Display Panel TVs, Monitors, PDP Modules, OLED Panels, USB Memory, Flat Panel Computer Monitors
'Digital media'
Home Theater Systems, DVD Recorders, Super Multi DVD Rewriters, CD±RW, Notebook PCs, Desktop PCs, PDAs, PDA Phones, MP3 Players, New Karaoke Systems, Car Infotainment

Company brands

★ XCANVAS - LG's PDP & LCD HDTV brand

★ FLATRON - LG's computer monitor brand

★ XNOTE - LG's laptop computer brand

★ PLATON - LG's CRT TV brand

★ XD ENGINE - LG's TV Technology brand

★ XPION -LG's desktop computer brand

★ WHISEN - LG's air conditioner brand

★ DIOS - LG's premium appliance brand (before LG's home refrigerator brand)

★ TROMM - LG's home washing machine brand

★ CYON - LG's mobile phone brand

★ Super Multi - Trademark for DVD+R(W)/-RAM burners coined by LG.

★ & - LG's MP3 Player brand

★ IrisAccess - LG's iris recognition platform brand

See also

★ Economy of South Korea

★ Electronics

★ LG Telecom

★ LG Powercom

★ LG Prada (KE850)

★ List of Korea-related topics

External links

★ LG Electronics Global Website

★ LG Electronics Korea Website

★ LG Mobile Website