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'Lifted Research Group', also known as L-R-G Clothing, is an independent clothing and fashion design company which produces urban and skateboarding streetwear and accessories. The company is also involved in the promotion of underground recording artists and sponsors a skateboarding team. Entrepreneur Magazine ranked the company at #5 on its 2007 Hot 500 list of fastest-growing companies and reported its 2006 sales figures at an estimated $150 million.
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Contents

Overview

History

External links

References

Overview

LRG focuses primarily on the design, production, and marketing of streetwear clothing and accessories. The company also supports independent, underground, and lesser-known recording artists in the skateboarding and hip-hop cultures through the release of compilation CDs. Artists featured include Latyrx, Grouch, Planet Asia, and Shortkaus Lumbar, among others^[2].

History

Lifted Research Group was founded in 1999 by Jonas Bevacqua and Robert Wright^[3]. Wright brought extensive experience in the streetwear industry to L-R-G, having worked with such companies as Quiksilver, O'Neill, and Katin during an eight-year span^[4]. He also contributed the resources to create the company's initial samples and patterns. Bevacqua was initially responsible for the idea for the company, as well as its logo design. Bevacqua also raised the initial startup capital from friends of his father who worked in the fashion industry. This capital was used to finance an initial product run that sold out during their first day at the Action Sports Retailer Expo in San Diego, California. The company became profitable by 2002, and made its first $1 million in 2000^[5].
In late 2005, L-R-G announced their new women's clothing line, called Luxirie^[6]. Linda Nguyen is the lead designer for Luxirie, which targets the 18- to 30-year-old women's group. Designs from the label cover six themes, ranging from Western to military, and include such signature items as a pair of crystal-covered jeans. The label launched in the United States and Canada in fall 2006.
Also in fall 2006, wireless provider T-Mobile launched a limited edition Sidekick III designed by L-R-G^[7]. It was equipped with the same technical features as the Sidekick III and sported a green-on-green theme that made liberal use of L-R-G's logo. After a production run of 10,000 units, T-Mobile's website reports that it is sold out^[8].

External links

★ LRG Clothing

References

1. Hot 500 Company Listing
2. Import Tuner's Required Audio: Collectors Vol. C2-3
3. LRG Clothing Brand Information
4. No Room for Lethargy at LRG; Lifted Research Group Passionately Promotes the Underground Skate Culture
5. Lifted Research Group Company Information
6. L-R-G to Enter Women's Urban Market with Luxirie
7. Limited Edition LRG Sidekick 3 Review
8. T-Mobile Sidekick 3 phone details