'Lincoln' is an
American luxury automobile brand, operated under the
Ford Motor Company. Founded in 1917 by
Henry M. Leland and acquired by Ford in 1922, Lincoln has been manufacturing vehicles intended for the upscale markets since the 1920s. Lincoln's prevalent competitor
Cadillac, was also founded by
Henry M. Leland having acquired the assets of the
Henry Ford Company, Ford's first company. While Lincoln was the best selling luxury marque in the United States as recently as 1998, Lincoln lost ground to its competitors. To combat this recent slide in sales Lincoln has unveiled three new models, the
MKZ sport sedan,
MKS luxury sedan, and
MKX crossover sport utility vehicle.
History

Lincoln Model L Sport Touring 1929

30s Lincoln front half detail

Lincoln Convertible 1949

Lincoln
The company was founded in 1917 by
Henry M. Leland. Leland, one of the founders of
Cadillac (originally the
Henry Ford Company), left the Cadillac division of
General Motors during
World War I and formed the Lincoln Motor Company to build Liberty aircraft engines. After the war, the company's factories were retooled to manufacture luxury automobiles.
The company encountered severe financial troubles during the transition, and was consequently bought by
Ford Motor Company in 1922, who still owns and manufactures cars under the Lincoln marque in its Lincoln-
Mercury division. The purchase of Lincoln was a personal triumph for Ford who had been forced out of his second company by a group of investors led by Leland. Ford's original company, later renamed
Cadillac, would be purchased by rival
General Motors and become Lincoln's chief competitor. Lincoln quickly became one of America's top selling luxury brands alongside
Cadillac and
Duesenberg. In 1927, Lincoln adopted the
greyhound as their emblem, which was later replaced with
diamond that is currently in use.
In 1932, responding to Ford's
V8 Model 18, Lincoln introduced the
V12-powered KB. Its sales were disappointing. The same year,
Eugene T. "Bob" Gregorie (
1908-
2002), at the
styling studio created by
Edsel Ford, began designing what became the
Continental, eventually the most important car made by Lincoln. It started as a one-off project car for Edsel, who wanted a European-style car unlike the boxier designs his father's company produced, to drive around on vacations in Florida.
The
Zephyr gave Gregorie his chance. Introduced for the 1936 model year, the sportier
Zephyr featured a 1.8 liter (110ci) V12, and was so successful it almost became a brand name, rather than just a model. Its first year increased Lincoln sales almost nine-fold
[1]. Gregorie simply
sectioned a 1938 Zephyr Coupé 10cm (4"), allowing most of the existing dies and tooling to be retained (a trick that would be repeated in the
1953 Buick Skylark), adding the hallmark vertically-mounted spare
tire. This became the
Continental, eventually the most important car made by Lincoln; by the time it ended production in 1948, 5322 were built, almost entirely by hand. The Zephyr, on which it was based, stopped production in early 1942 when Ford converted to war work, and was not revived.
[2] The Continental's spare tire mount was so distinctive, those who work on
custom cars still call adding a similar mount a "
Continental kit".
The Continental Mark II revived the concept. It was produced by the short-lived Continental division from April 1955 to July 1956 before it was returned to the Lincoln marque. The Mark II had a basic list price of $10,000, the same a
Rolls-Royce that year. The
Edsel division merged with Lincoln-Mercury in January 1958 to form the Mercury-Edsel-Lincoln division until the Edsel was discontinued in 1960.
The Continental became Lincoln's flagship model until 1981 when the
Town Car, previously the Continental's top trim level, became its own model and took over that role.
As recently as 1998 Lincoln was the best-selling luxury brand in the United States, helped by the massive success of the
Navigator SUV, and a redesign of the Town Car as well as the Continental. The company was also part of the
Premier Automotive Group from
1998 to
2002, but was pulled out due to Ford's new marketing strategy to separate its "import" brands from its domestic marques. In recent years, however, the company has fallen behind Japanese, European, and American competitors for a lack of new models. The company is working to remedy this, however, and is sharing parts and platforms with other Ford divisions worldwide in an attempt to bring more new models to market faster. The company promises five new models in the four years 2004-2008, and has already begun with the new 2006 Mark LT pickup, Zephyr (upgraded and renamed
Lincoln MKZ for the 2007 model year) and the MKX Crossover SUV.
Lincoln vehicles are currently available in the
United States,
Canada,
Mexico,
Puerto Rico,
U.S. Virgin Islands,
South Korea, and the
Middle East.
Presidential cars
Leland named the brand after his longtime hero
Abraham Lincoln, for whom he had voted in the first
presidential elections for which he was eligible
[3].
Lincoln had a long history of providing limousines for the
U.S. President. The first car specially built for Presidential use was the 1939 Lincoln V12 convertible called the "Sunshine Special" used by
Franklin D. Roosevelt. It remained in use until 1950. A 1950 Lincoln Cosmopolitan called the "Bubble Top" was used by Presidents
Truman,
Eisenhower,
Kennedy and once by
Johnson. It was retired in 1965. The Kennedy car was a 1961 Lincoln Continental convertible. It was in use from 1961 to 1977, having undergone extensive alterations which made it an armor-plated sedan after Kennedy's assassination. A 1969 Lincoln was used by
Nixon and a 1972 Lincoln used by Presidents
Ford,
Carter,
Reagan and
Bush. A 1989 Lincoln was the last Presidential Lincoln
as of 2004.
Cadillac supplied Presidential limousines in 1983, 1993, 2001, and 2004.
Lincoln automobiles
| '2007 Lincoln Model Line-up' |
| Model | Type | Price Range |
|---|---|---|
| Lincoln Town Car | Full-Size Luxury Sedan Flagship | $43,045 - $56,220[4] |
| Lincoln Navigator | Full-size Luxury SUV | $50,775 - $73,475 |
| Lincoln MKX | Crossover Luxury SUV | $34,795 - $36,445 |
| Lincoln Mark LT | Luxury Pick-up | $39,050 - $42,450 |
| Lincoln MKZ | Mid-size Luxury Sedan | $29,950 - $31,820 |
Current and near future models
Lincoln is currently switching to a new naming system based around the "
Mark" name used since the 1950s. Most Lincoln models will be given a three-letter name starting "MK" (for "Mark") starting in 2007. The
Navigator and
Town Car name will remain, but all other models are expected to use this convention by the end of the decade.
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Lincoln Mark LT (2006— )
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Lincoln MKS (2008— )
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Lincoln MKX (2007— )
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Lincoln MKZ (2007— )
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Lincoln Navigator (1998— )
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Lincoln Town Car (1981— )
Recent models
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Lincoln LS (2000–2006)
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Lincoln Aviator (2003–2005)
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Lincoln Blackwood (2002)
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Lincoln Continental (1961–2002)
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Lincoln Mark Series (1956–1998)
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Lincoln Zephyr (2006)
Historical
★ Lincoln L-series (1920–1930)
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Lincoln K-series (1931–1939)
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Lincoln-Zephyr (1936–1942), a car line priced between Ford and Lincoln
★ Lincoln-Zephyr Continental (1940–1942, 1946–1948), later
Lincoln Continental
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Lincoln Custom (1941–1942)
★ Lincoln (no other name) (1946–1951)
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Lincoln Sport (1949–1951)
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Lincoln Cosmopolitan (1949–1954)
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Lincoln Lido (1950–1951)
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Lincoln Custom (1955)
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Lincoln Capri (1952–1959)
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Lincoln Premiere (1956–1960)
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Lincoln Versailles (1976–1980)
Concept cars
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Lincoln Continental 1950-X(1952)
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Lincoln Anniversary(1953)
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Lincoln Maharaja(1953)
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Lincoln XL-500(1953)
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Lincoln Mardi Gras(1954)
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Lincoln Premiere(1955)
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Lincoln Futura (1955)
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Lincoln Indianapolis(1955)
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Lincoln Continental Town Sedan(1965, 1969)
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Lincoln Coronation Coupe(1966)
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Lincoln Coronation II(1967)
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Lincoln Mark III Dual Cowl Phaeton(1970)
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Lincoln Continental Concept 90(1982)
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Lincoln Continental Concept(1983)
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Lincoln Quicksilver(1985-1986)
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Lincoln Continental Next Generation Mark(1986-1987)
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Lincoln Vignale(1987)
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Lincoln Machete(1988)
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Lincoln Marque X(1992)
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Lincoln L2K(1995)
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Lincoln Sentinel(1996)
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Lincoln Special LS(1999)
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Lincoln Mark 9 (2001)
[1]
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Lincoln Continental Concept(2002)
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Lincoln Navicross (2003)
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Lincoln Aviator concept (2004)
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Lincoln Mark LT concept (2004)
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Lincoln MK9 concept (2004)
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Lincoln Mark X concept (2004)
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Lincoln MKS concept (2006)
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Lincoln MKR concept (2007)
See also
★
List of automobile manufacturers
External links and references
1. David Burgess-White, "Lincoln", in World of Automobiles, Volume 10, p.1196-7
2. David Burgess-White, "Lincoln", p.1197
3. http://info.detnews.com/history/story/index.cfm?id=152&category=people
4. Lincoln Town Car offical pricing
★ David Burgess-White, "Lincoln", in ''World of Automobiles'', Volume 10. London: Orbis Publishing Ltd, 1974.
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Official Website
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Heritage page at Lincoln.com
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Lincoln vs Cadillac A site dedicated to the Lincoln Mark VIII and other Lincoln Automobiles and a good source for repair and modification information
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TheLincolnForum.Net A non-profit, user-supported forum that provides advice, technical information, and general information for Lincoln & Continentnal automobiles. TLF.Net provides an excellent source for 60s and 70s Lincoln information.
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Lincolns of Distinction- Lincoln Automobile History and information
★ http://www.classiclincolns.com/
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Lincoln Owners- Website with live community, pictures and technical information for owners and enthusiasts of Lincoln luxury automobiles
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High Resolution Lincoln Car Wallpapers & Pictures- Auto-Talk.net High Resolution Lincoln Car Wallpapers & Pictures
External links
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Official Website
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Open directory of Lincoln Web sites