العربية
中国
Français
Deutsch
Ελληνική
हिन्दी
Italiano
日本語
Português
Русский
EspañolLLEWELLYN WORLDWIDE
(Redirected from Llewellyn Publications)
'Llewellyn Worldwide' (formerly Llewellyn Publications) is a New Age publisher, currently based in Woodbury, Minnesota, a suburb of St. Paul. It was founded in 1901 by Llewellyn George, in Portland, Oregon as the Portland School of Astrology. Llewellyn's website claims that they are the largest and oldest publishers of Neo-pagan and occult literature in the world[1].
Llewellyn originally focused on astrology (the first title was ''Llewellyn Moon Sign Handbook and Gardening Guide'', in 1906), but soon expanded its materials to carry books on alternative healing, psychic phenomena, and earth-centered religions which were beginning to find an audience. The company moved to Los Angeles, California in 1920, and was bought by Carl L. Weschcke in 1961, who moved the headquarters to St. Paul, Minnesota.
During the 1960s and 1970s, Llewellyn published books from authors such as Dion Fortune and Aleister Crowley writing on occult and other topics. Carl Weschcke founded a series of Gnostic Aquarian Festivals to help create a broader audience. Llewellyn went on to publish books such as Scott Cunningham's ''Wicca: A Guide for the Solitary Practioner'' and Ray Buckland's ''Complete Book of Witchcraft''. The company also expanded into tarot decks, magical "kits" and materials for younger readers.
Declines in sales figures in 2001 spurred the company toward layoffs and a restructure of its sales and marketing departments in 2002. By the end of 2003's fiscal year, the company rebounded with $16 million in gross sales. [2] In July 2005, Llewellyn moved its offices from St Paul to its current offices in the local suburb of Woodbury.
Reviews of some of Llewellyn's books on neopagan web sites, have asserted that Llewellyn attempts to produce books that appeal to a wide array of New Age readers, but in doing so tends to water down the message.
The Cauldron's review of ''Origins of Modern Witchcraft: The Evolution of a World Religion'' claims shoddy scholarship, and condemns Llewellyn's publication of such "tripe." [3]
Northvegr Foundation's review of ''The Rites of Odin'' alleges that the author "had other motivations such as we normally see from books published by Llewellyn, that is, the watering down of genuine tradition so that it will appeal to the Wiccan/New Age crowd." [4]
Llewellyn Worldwide receives negative consideration from the neopagan community for publishing authors such as Silver RavenWolf, who are controversial in their own right.
1. http://www.llewellyn.com/trade/
2. Llewellyn Looks to the Stars, by Claire Kirch, 1/12/2004
3. http://www.ecauldron.com/bkoomw2.php
4. http://www.northvegr.org/reviews/rites.php
★ Official website
'Llewellyn Worldwide' (formerly Llewellyn Publications) is a New Age publisher, currently based in Woodbury, Minnesota, a suburb of St. Paul. It was founded in 1901 by Llewellyn George, in Portland, Oregon as the Portland School of Astrology. Llewellyn's website claims that they are the largest and oldest publishers of Neo-pagan and occult literature in the world[1].
| Contents |
| History |
| Criticisms |
| References |
| External links |
History
Llewellyn originally focused on astrology (the first title was ''Llewellyn Moon Sign Handbook and Gardening Guide'', in 1906), but soon expanded its materials to carry books on alternative healing, psychic phenomena, and earth-centered religions which were beginning to find an audience. The company moved to Los Angeles, California in 1920, and was bought by Carl L. Weschcke in 1961, who moved the headquarters to St. Paul, Minnesota.
During the 1960s and 1970s, Llewellyn published books from authors such as Dion Fortune and Aleister Crowley writing on occult and other topics. Carl Weschcke founded a series of Gnostic Aquarian Festivals to help create a broader audience. Llewellyn went on to publish books such as Scott Cunningham's ''Wicca: A Guide for the Solitary Practioner'' and Ray Buckland's ''Complete Book of Witchcraft''. The company also expanded into tarot decks, magical "kits" and materials for younger readers.
Declines in sales figures in 2001 spurred the company toward layoffs and a restructure of its sales and marketing departments in 2002. By the end of 2003's fiscal year, the company rebounded with $16 million in gross sales. [2] In July 2005, Llewellyn moved its offices from St Paul to its current offices in the local suburb of Woodbury.
Criticisms
Reviews of some of Llewellyn's books on neopagan web sites, have asserted that Llewellyn attempts to produce books that appeal to a wide array of New Age readers, but in doing so tends to water down the message.
The Cauldron's review of ''Origins of Modern Witchcraft: The Evolution of a World Religion'' claims shoddy scholarship, and condemns Llewellyn's publication of such "tripe." [3]
Northvegr Foundation's review of ''The Rites of Odin'' alleges that the author "had other motivations such as we normally see from books published by Llewellyn, that is, the watering down of genuine tradition so that it will appeal to the Wiccan/New Age crowd." [4]
Llewellyn Worldwide receives negative consideration from the neopagan community for publishing authors such as Silver RavenWolf, who are controversial in their own right.
References
1. http://www.llewellyn.com/trade/
2. Llewellyn Looks to the Stars, by Claire Kirch, 1/12/2004
3. http://www.ecauldron.com/bkoomw2.php
4. http://www.northvegr.org/reviews/rites.php
External links
★ Official website
This article provided by Wikipedia. To edit the contents of this article, click here for original source.
psst.. try this: add to faves
