LO-TYPE

'Lo-Type' (sometimes 'Lo-type', or 'Lo Type'; originally 'Lo-Schrift') is a display typeface originally designed by Louis Oppenheim. Oppenheim named the font using his own initials which he also used to sign his work. Oppenheim designed the avant-garde Lo-Type for Berthold during 1911–1914 under the influence of the emerging modernist era, thus participating in its outburst. In 1980, Oppenheim's Lo-Type was reintroduced with additional weights for digital typesetting by Erik Spiekermann and is still in use today.^[1]
In its extreme thick–thin contrast balanced with hearty roundness and humorous detail, Lo-Type was originally designed as a display type for advertising, posters and headlines. Typical of its time, it has an irregular outline which gives it a hand cut or ink painted feel. The large x-height and intentionally idiosyncratic shapes make it particularly eye-catching and unique.

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Sources

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External links

Sources

1. Typography – when who how, , , , Könemann, 1998, ISBN 3-89508-473-5

See also

★ Louis Oppenheim

★ Erik Spiekermann

External links

★ MyFonts on Lo-Type