LONSDALE (CLOTHING)
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(Redirected from Lonsdale (brand))
:''For other uses, see Lonsdale (disambiguation)''
'Lonsdale' is a clothing company founded in London, England in 1960, producing boxing equipment before branching out into sports and fashion clothing. As of 2007, it is a division of Sports World International.
The company is named after Hugh Cecil Lowther, fifth Earl of Lonsdale, who organised boxing matches in 1909 and who was president of the National Sporting Club of Britain. Every boxer who became a champion and defended his title successfully three times received the Lonsdale belt. Bernard Hart, an ex-boxer, visited the Lord in the 1960s and asked for permission to use his name for a clothing brand targeted towards boxers. Lonsdale articles have been worn by many famous boxers, including Muhammad Ali, Mike Tyson, Henry Cooper and Lennox Lewis.
In 1979, Paul Weller of the band The Jam started wearing Lonsdale-T-shirts, and inspired non-athletes to wear the clothing. In the 1980s and 1990s, Lonsdale clothing became popular among skinheads and mod revivalists. Since then, the brand has seen a drop in quality and an increase in popularity, following a takeover by Mike Ashley in 2003. As of 2007, a division of Lonsdale produces football kits for Brentford, Swindon Town and Millwall.
In the Netherlands, Belgium and Germany, the term ''Lonsdale youth'' became a widely used synonym for teenagers with extreme right wing tendencies, sometimes associated with the gabber subculture.[1][2] A website, Lonsdalenews, has been set up to track racist incidents in the Netherlands.[3] Right-wing extremists have liked tops bearing the Lonsdale logo, allegedly because a carefully placed jacket can leave only the letters ''NSDA'' showing; one letter short of NSDAP, the German language acronym for Hitler’s Nazi Party.
1. http://www.fromeuropewithlove.net/lonsdale_potential_time_bomb.htm
2. http://www.timesonline.co.uk/tol/news/world/article379031.ece
3. http://www.lonsdalenews.nl/
★ Official site
★ Article in The Times
:''For other uses, see Lonsdale (disambiguation)''
Lonsdale logo
'Lonsdale' is a clothing company founded in London, England in 1960, producing boxing equipment before branching out into sports and fashion clothing. As of 2007, it is a division of Sports World International.
The company is named after Hugh Cecil Lowther, fifth Earl of Lonsdale, who organised boxing matches in 1909 and who was president of the National Sporting Club of Britain. Every boxer who became a champion and defended his title successfully three times received the Lonsdale belt. Bernard Hart, an ex-boxer, visited the Lord in the 1960s and asked for permission to use his name for a clothing brand targeted towards boxers. Lonsdale articles have been worn by many famous boxers, including Muhammad Ali, Mike Tyson, Henry Cooper and Lennox Lewis.
In 1979, Paul Weller of the band The Jam started wearing Lonsdale-T-shirts, and inspired non-athletes to wear the clothing. In the 1980s and 1990s, Lonsdale clothing became popular among skinheads and mod revivalists. Since then, the brand has seen a drop in quality and an increase in popularity, following a takeover by Mike Ashley in 2003. As of 2007, a division of Lonsdale produces football kits for Brentford, Swindon Town and Millwall.
In the Netherlands, Belgium and Germany, the term ''Lonsdale youth'' became a widely used synonym for teenagers with extreme right wing tendencies, sometimes associated with the gabber subculture.[1][2] A website, Lonsdalenews, has been set up to track racist incidents in the Netherlands.[3] Right-wing extremists have liked tops bearing the Lonsdale logo, allegedly because a carefully placed jacket can leave only the letters ''NSDA'' showing; one letter short of NSDAP, the German language acronym for Hitler’s Nazi Party.
| Contents |
| Footnotes |
| External links |
Footnotes
1. http://www.fromeuropewithlove.net/lonsdale_potential_time_bomb.htm
2. http://www.timesonline.co.uk/tol/news/world/article379031.ece
3. http://www.lonsdalenews.nl/
External links
★ Official site
★ Article in The Times
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