LUI

'''Lui''' is a French adult entertainment magazine created in January 1964 by Daniel Filipacchi, a fashion photographer turned publisher.
The objective was to be bring some charm «à la française» to the market of man-only magazines, following the success of ''Playboy'' in the USA, launched just a decade before.
France, indeed, in the first half of XX century had an outstanding reputation for erotic publications, feeding also foreign market and inspiring also ersatz France-flavoured magazines abroad, when, for example, US publishers used French-assonating titles like ''Chère'' and ''Dreamé'' or placed tricolour flags on the covers, attempting to attract the casual buyer ^[1]. It was anyway a semi-clandestine circulating material, not allowed to be freely displayed or admittedly bought. In this sense ''Playboy'' changed the way 'soft-pornography' (become more respectfully 'adult entertainment'), can be publicly circulated.
This magazine was particularly successful from its origins to the early eighties, featuring many B-List but also prominent French actresses, such as Brigitte Bardot, Mireille Darc or Marlène Jobert. Its motto was ''Lui, le magazine de l'homme moderne''.
It featured a pin-up by Aslan.
After 1990 there were various attempts to relaunch the title. Currently it is published every three months.

Contents

National editions

Notes and References

External Links

National editions

★ French edition (1964 - )

★ German edition (1977 - 1992)

★ Italian edition (1970 - 1986?)

★ Spanish edition (1977 - 1978?)

★ Brazilian edition (1973?)

★ American edition (1972 - ) as ''Oui''

Notes and References

1. Jacques Lanzmann Novelist, lyricist and editor of ''Lui'', The Independent, 04 July 2006

External Links

★ on-line magazine lui.fr ('Attention': Site includes pornographic content.)

★ very good collection of past-issues ('Attention': Site includes pornographic content.)