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EspañolMüLLER (COMPANY)
'Molkerei Alois Müller GmbH & Co. KG' (often called 'Müllermilch' or simply 'Müller') is a dairy company, based in Aretsried which is part of the Bavarian municipality of Fischach. It is part of the ''Unternehmensgruppe Theo Müller'', a multinational producer of dairy products.
The company's locations also include the Weihenstephan brand (located in Freising), Sachsenmilch and Loose (both in Leppersdorf) and a production plant in England. Müller made a net turnover of € 2,1 billion in 2006 and has 5,400 employees.
Müller came over to the United Kingdom in 1986, setting up the subsidiary 'Müller Dairy (UK) ltd.'. Construction began on its factory at Market Drayton in Shropshire in 1991, and in 1992 the company became market leader. As well as being the most popular brand of yoghurt in the UK, Müller yoghurts are also the second most popular food in the UK, after Walkers crisps [1].
Müller produces a substantial number of popular yoghurt brands, including Müllerlight, Müllerice, Yogz and Müller Corner.
'Müller Corner' are a range of yoghurts[1]. There are three main varieties: ''Fruit'', ''Healthy Balance'' and ''Crunch!''. Within each of these divisions, a number of flavours are produced, for instance Fruit Corners are available in Blackberry & Raspberry, Blueberry, Cherry, Peach & Apricot, Raspberry and Strawberry flavours. The name "corner" is in reference to the design of the product. In many of the varieties the yoghurt is plain and unflavoured. It comes with an attached portion of 'flavour', fruit compote for example, to add to the plain yoghurt.
'Müllerice' is a creamy rice pudding based snack usually containing an additional flavoured sauce, such as apple, raspberry or caramel. Müllerice is sold in a plastic pot, and can be eaten cold or heated in a microwave oven. It is marketed as being a healthy, filling and energy providing snack.
'Müllerlight' is a brand of low fat yoghurt[2]. Popular flavours include strawberry, toffee and apricot. Müller Light contains gelatine to enable the product to gel, but as a result the yoghurt is not suitable for vegetarians; Müller reports that they are looking for a vegetarian alternative to gelatine [3].
In 2006 Müller launched a popular advertising campaign via television in the UK. Featuring 'Ain't Got No - I Got Life' by Nina Simone, it focused on people dancing and smiling whilst eating Müller yoghurts. In 2007 Müller introduced new TV advertisements with the slogan "lick the lid of life".
Müller was the main shirt sponsor for English football club Aston Villa during the period 1993-95.
1. http://www.muller.co.uk/tasteLife/products/corner/
2. http://www.muller.co.uk/tasteLife/products/mullerlight/
3. http://www.muller.co.uk/faqs/#q16
★ Müller Group website
★ Müller UK website
The company's locations also include the Weihenstephan brand (located in Freising), Sachsenmilch and Loose (both in Leppersdorf) and a production plant in England. Müller made a net turnover of € 2,1 billion in 2006 and has 5,400 employees.
| Contents |
| Müller in the United Kingdom |
| Products |
| Advertising |
| References |
| External links |
Müller in the United Kingdom
Müller came over to the United Kingdom in 1986, setting up the subsidiary 'Müller Dairy (UK) ltd.'. Construction began on its factory at Market Drayton in Shropshire in 1991, and in 1992 the company became market leader. As well as being the most popular brand of yoghurt in the UK, Müller yoghurts are also the second most popular food in the UK, after Walkers crisps [1].
Products
Müller produces a substantial number of popular yoghurt brands, including Müllerlight, Müllerice, Yogz and Müller Corner.
'Müller Corner' are a range of yoghurts[1]. There are three main varieties: ''Fruit'', ''Healthy Balance'' and ''Crunch!''. Within each of these divisions, a number of flavours are produced, for instance Fruit Corners are available in Blackberry & Raspberry, Blueberry, Cherry, Peach & Apricot, Raspberry and Strawberry flavours. The name "corner" is in reference to the design of the product. In many of the varieties the yoghurt is plain and unflavoured. It comes with an attached portion of 'flavour', fruit compote for example, to add to the plain yoghurt.
'Müllerice' is a creamy rice pudding based snack usually containing an additional flavoured sauce, such as apple, raspberry or caramel. Müllerice is sold in a plastic pot, and can be eaten cold or heated in a microwave oven. It is marketed as being a healthy, filling and energy providing snack.
'Müllerlight' is a brand of low fat yoghurt[2]. Popular flavours include strawberry, toffee and apricot. Müller Light contains gelatine to enable the product to gel, but as a result the yoghurt is not suitable for vegetarians; Müller reports that they are looking for a vegetarian alternative to gelatine [3].
Advertising
In 2006 Müller launched a popular advertising campaign via television in the UK. Featuring 'Ain't Got No - I Got Life' by Nina Simone, it focused on people dancing and smiling whilst eating Müller yoghurts. In 2007 Müller introduced new TV advertisements with the slogan "lick the lid of life".
Müller was the main shirt sponsor for English football club Aston Villa during the period 1993-95.
References
1. http://www.muller.co.uk/tasteLife/products/corner/
2. http://www.muller.co.uk/tasteLife/products/mullerlight/
3. http://www.muller.co.uk/faqs/#q16
External links
★ Müller Group website
★ Müller UK website
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