MARKET SHARE

'Market share', in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a company.
It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market.

Contents

Objective

Other objectives

See also

Lists of related topics

Objective

Increasing market share is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy.
According to the national environment,the respective share of different companies changes and hence this causes change in the share market values,reason can be political ups and downs,any disaster,any happening or misshappening.

Other objectives

Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit.
market share has the potential to increase profits as profit leads to more customers with a higher demand of a particular product. as the forces of supply and demand interact to all the business to have market share.

See also

★ Concentration ratio

★ Patronage concentration

★ Marketing

★ Marketing management

★ Marketing plan

★ Pricing objectives

★ Strategic management

★ Strategic planning

Lists of related topics

★ list of marketing topics

★ list of management topics

★ list of finance topics

★ list of accounting topics

★ list of economics topics