MASS CUSTOMIZATION

'Mass customization' is a business technique which allows any customer to buy a product or service that has been pre-designed(customized) to fit a customers exact needs. ^[1]

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Examples

References

Examples

One technology that uses 'mass-customization' is a 3D printing technology called Direct Digital Manufacturing. The technology quite literally prints 3D objects directly from computer 3D data files representative of the geometry. Consumers can drive the design process through computers without the need for the typical labor associated with customized products.

References

1. Mass-Customization Glossary