MCCURDY'S

'McCurdy's' (formally 'McCurdy & Company') was a Rochester, New York-based department store. Founded in 1901, the company was acquired by May Department Stores in 1994, but as a result of an antitrust settlement due to both McCurdy's and May's Kaufmann's stores being the predominant anchors in the area malls, its stores were divested to The Bon-Ton Department store chain.
McCurdy helped found Rochester's Midtown Plaza, where its flagship store was located.
McCurdy's was a medium to high priced establishment, in direct competition with Sibley, Lindsay and Curr (later just Sibley's) where service was first and foremost. To make themselves accessible to all, the Midtown, Longridge, and Eastview Malls had "budget stores" which ran seconds, closeouts, and special merchandise at prices just above the discount houses- with McCurdy's famous service and cachet.
Interestingly enough, the Midtown Plaza location and Sibley's main store were directly across the street from each other on East Main Street in downtown Rochester- although, McCurdy's was a bit more conservative in mercandising