MIDDLE-MARKET

A 'middle-market newspaper' is one that attempts to cater to readers who want some entertainment value from their newspaper as well as adequate serious coverage of significant news events. Middle-market status is the halfway point of a three-level continuum of journalistic seriousness; upmarket newspapers generally cover hard news and down-market newspapers favor sensationalist stories. In the United Kingdom, the only national middle market papers are the ''Daily Mail'' and the ''Daily Express'', distinguishable by their 'black-top' masthead, as opposed to the tabloids' 'red-top' mastheads. The best known American middle market papers are USA Today, Chicago Sun-Times, and New York Daily News.

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See also

See also

★ Upmarket

★ Downmarket