MS. DEWEY

'Ms. Dewey' is a viral marketing campaign started by Microsoft in October 2006. It also refers to the character of the same name, who is the campaign's main subject. The Ms. Dewey website is an Adobe Flash-based experimental interface for Live Search. The interface features a modern-looking cityscape as a backdrop with the character on the left side, while the search results appear on the right.
Developed by graphic designers McCann-Erickson San Francisco and developer EVB, Ms. Dewey appears to be an interactive search assistant who audibly comments on searched keywords in her own style and makes random actions when idle, including taking props from behind her desk. The responses actually consist of about 600 video clips recorded over a period of three days.[1]
Microsoft is not overly marketing the website, and appears to be relying on media coverage to draw users in. Janina Gavankar plays the role of the Ms. Dewey character.[2][3].

Contents
See also
Notes and references
External links

See also



Ask.com

Office Assistant

The Subservient Chicken

Notes and references


1. Spending time with Ms. Dewey Sean Cole
2. Kirkpatrick, David (December 11 2006). "Rich Geeks in Paradise", pp. 26–28. ''FORTUNE''.
3. Personal website http://www.janinagavankar.com/main/

External links



MsDewey.com

Ms Dewey search engine review, pictures

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