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EspañolMS. DEWEY
'Ms. Dewey' is a viral marketing campaign started by Microsoft in October 2006. It also refers to the character of the same name, who is the campaign's main subject. The Ms. Dewey website is an Adobe Flash-based experimental interface for Live Search. The interface features a modern-looking cityscape as a backdrop with the character on the left side, while the search results appear on the right.
Developed by graphic designers McCann-Erickson San Francisco and developer EVB, Ms. Dewey appears to be an interactive search assistant who audibly comments on searched keywords in her own style and makes random actions when idle, including taking props from behind her desk. The responses actually consist of about 600 video clips recorded over a period of three days.[1]
Microsoft is not overly marketing the website, and appears to be relying on media coverage to draw users in. Janina Gavankar plays the role of the Ms. Dewey character.[2][3].
★ Ask.com
★ Office Assistant
★ The Subservient Chicken
1. Spending time with Ms. Dewey Sean Cole
2. Kirkpatrick, David (December 11 2006). "Rich Geeks in Paradise", pp. 26–28. ''FORTUNE''.
3. Personal website http://www.janinagavankar.com/main/
★ MsDewey.com
★ Ms Dewey search engine review, pictures
Developed by graphic designers McCann-Erickson San Francisco and developer EVB, Ms. Dewey appears to be an interactive search assistant who audibly comments on searched keywords in her own style and makes random actions when idle, including taking props from behind her desk. The responses actually consist of about 600 video clips recorded over a period of three days.[1]
Microsoft is not overly marketing the website, and appears to be relying on media coverage to draw users in. Janina Gavankar plays the role of the Ms. Dewey character.[2][3].
| Contents |
| See also |
| Notes and references |
| External links |
See also
★ Ask.com
★ Office Assistant
★ The Subservient Chicken
Notes and references
1. Spending time with Ms. Dewey Sean Cole
2. Kirkpatrick, David (December 11 2006). "Rich Geeks in Paradise", pp. 26–28. ''FORTUNE''.
3. Personal website http://www.janinagavankar.com/main/
External links
★ MsDewey.com
★ Ms Dewey search engine review, pictures
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