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NBC News endcap, used from 2002 to present.
''NBC News Logo''
'NBC News' (along with 'NBC News + HD') is the news division of American television network NBC, a part of NBC Universal, which is majority-owned by General Electric. Its current president is Steve Capus. It is the top-rated broadcast news division and has been for a decade.
The network was long known as "America's News Leader" but in the fall of 2006 the network also started using the slogan "Wherever You Go, There We Are." This slogan promotes its television, cable, radio, Internet and mobile device outreaches. Even though they use "Wherever You Go...", "America's News Leader" is still used as a main slogan.
Current shows
★ ''Early Today''
★ ''Today''
★ ''Weekend Today''
★ ''Meet the Press with Tim Russert''
★ ''NBC Nightly News with Brian Williams''
★ ''NBC Nightly News with Lester Holt''
★ ''Dateline NBC''
NBC News Syndicated Productions
★ ''The Chris Matthews Show''
★ ''Your Total Health''
Other productions
NBC News provides content for the Internet, as well as cable-only news networks CNBC and MSNBC.
Additionally, NBC News broadcasts radio news bulletins at the top of the hour, distributed by Westwood One, a radio service owned by NBC's competitor, CBS. Listen to the latest headline bulletin by clicking here (subject to availability).
In 1982, NBC News began production on ''NBC News Overnight'' with anchors Linda Ellerbee, Lloyd Dobyns, and Bill Schechner. That program was cancelled in December 1983, but in 1991, NBC News aired another overnight news show called ''NBC Nightside''. During its run, the show's anchors included Sara James, Bruce Hall, Antonio Mora, Tom Miller, Campbell Brown, Kim Hindrew, Tom Donavan, and Tonya Strong. ''NBC Nightside'' lasted until 1999 and was replaced by reruns of the ''Tonight Show with Jay Leno'' and ''Late Night with Conan O'Brien''. In the early 1990s, NBC News produced a short-lived investigative program called ''Exposé''.
'NBC News Channel' is a news video and report feed service, similar to a wire service, providing pre-produced national and regional stories with fronting reporters customized for NBC network affiliates. It is based in Charlotte, North Carolina. NBC News Channel also served as the production base of ''NBC Nightside''.
NBC Nightly News
NBC's primary news show is ''NBC Nightly News with Brian Williams''. Williams assumed anchor duties in December, 2004 upon the retirement of his predecessor, Tom Brokaw.
History
NBC News logo, 1968.
Although the operations of CBS News have received more attention from historians of broadcast journalism, NBC's operations often received higher ratings. From 1956 through 1970, the television broadcast team of Chet Huntley and David Brinkley consistently exceeded the viewership levels attained by CBS News and its main anchor Walter Cronkite. The pair, together with fellow correspondents Frank McGee and Jay Barbree, distinguished itself in the coverage of American manned space missions in the Project Mercury, Project Gemini and Project Apollo programs, during an era when space missions rated continuous coverage. (An entire studio, Studio 8H, was configured for this coverage, complete with models and mockups of rockets and spacecraft, maps of the earth and moon to show orbital trackage, and stages on which animated figures created by puppeteer Bil Baird were used to depict movements of astronauts before on-board spacecraft television cameras were feasible. Studio 8H is now the home of the long-running NBC show ''Saturday Night Live''.)
NBC's ratings lead began to slip toward the end of the 1960s and fell sharply when Chet Huntley retired in 1970 (Huntley died of cancer in 1974). The loss of Huntley, along with a reluctance by RCA to fund NBC News at a similar level CBS was funding its news division, left NBC News in the doldrums. The network tried a platoon of anchors (Brinkley, McGee, and John Chancellor) for some months afterward. Despite the efforts of the network's eventual lead anchor, the articulate, even-toned Chancellor, NBC News did not recover its previous viewership levels until after General Electric acquired RCA. Even perenially third-place ABC would equal ''Nightly News'' by decade's end with its ''World News Tonight'' format. It was only when Tom Brokaw became sole anchor in 1983 that things began to improve for ''Nightly News.'' That move helped NBC rebuild its news audience to the point that it finally won the top spot in the Nielsens. It happened in 1995, the first time in over a quarter of a century that an NBC newscast was the most popular in the nation.
Among many exclusives
NBC News got the first American news interviews from two Russian presidents (Putin, Gorbachev), and Brokaw was the only American TV news correspondent to witness the fall of the Berlin Wall in 1989.
In the second Iraq War, NBC News main anchor Brokaw covered the war extensively, in part owing to the willingness of GE to fund it. NBC newsman David Bloom pushed through the GE and U.S. Department of Defense bureaucracies permission to construct a mobile news vehicle that could transmit live video broadcasts from the battlefield. The "Bloom-mobile" brought satellite images and videos (clear, detailed) into homes across America and Europe, live and one-on-one. Bloom did not live to accept the accolades after the armed conflict; he died of natural causes unrelated to combat during the final phase of the fighting.
NBC News also benefits from the GE corporate structure by having the ability to take reports from its cable counterpart MSNBC.
Dateline investigation rigged
In 1993, ''Dateline NBC'' broadcast an investigative report about the safety of General Motors (GM) trucks. GM discovered the "actual footage" utilized in the broadcast had been rigged by the inclusion of explosive incendiaries attached to the gas tanks and the use of improper sealants for those tanks. GM subsequently filed an anti-defamation lawsuit against NBC. NBC publicly admitted the results of the tests were rigged and settled the lawsuit with GM. As a result of the controversy, several ''Dateline'' producers were fired.
Mail Incidents
Mail enclosed with anthrax
After the September 11, 2001 attacks, a letter postmarked from Trenton, New Jersey containing anthrax was addressed to then ''NBC Nightly News'' anchor Tom Brokaw as part of the 2001 anthrax attacks. The third floor offices of NBC News in New York were sealed off by the FBI for an investigation. Brokaw was not harmed, although two NBC News employees sustained anthrax infection but no permanent injuries.
Mail from a mass murderer
On April 16, 2007, Cho Seung-hui stormed through a classroom building at Virginia Polytechnic Institute and State University at Blacksburg, Virginia and randomly shot and killed 32 people, injuring 29 others. Two hours earlier, he had slain two other people at a dormitory in another part of the campus.
Cho took time between the two shooting episodes to prepare and mail a large multimedia package to NBC News in New York containing messages about his anger at the wealthy and alluding to the slaughter that was about to take place. Although the package was sent overnight mail, it was not received until 11 a.m. on April 18 because of Cho's confusion over the zip code of NBC's headquarters at 30 Rockefeller Plaza.
The package contained a DVD showing video clips of Cho speaking and more than two dozen photos of Cho, including 11 of him thrusting pistols at the camera. A postal worker delivering the parcel to the network's Rockefeller Center offices recognized the addressor and alerted NBC security personnel. They immediately reported the package to the FBI. Meanwhile, NBC made copies of the contents and aired carefully edited pieces on its evening news and cable programs. Snippets from the package, including still photos, videos and voice narration, were also made available to competing news outlets who agreed to credit the network as the source.
Widespread criticism of NBC for broadcasting and distributing the chilling rants of a mass killer, including that from police, college students and relatives of the victims, resulted in most media outlets curtailing its use. NBC News president Steve Capus defended use of the material but the frequency of its broadcast was cut dramatically.
Current and past anchors, correspondents and hosts
Broadcasts abroad
NBC Nightly News is shown on CNBC Europe. MSNBC is not shown outside the Americas on a channel in its own right. However, both NBC News and MSNBC are shown for a few hours a day on Orbit News in Europe, Africa and the Middle East. MSNBC is also shown occasionally on sister network CNBC Europe during breaking news. Some NBC News programmes are shown in the Philippines on 2nd Avenue.
Theme Music
The theme music for most of NBC's news television programs use the composure "The Mission," by John Williams, for its theme song. The song has five parts to it and was first used by NBC in 1985.
See also
★ ABC News
★ CBS News
★ CNBC
★ CNN
★ Fox News Channel
★ MSNBC
★ NBC
★ Free Speech Radio News
External links
★ NBC News website
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