NRS SOCIAL GRADE

The 'NRS social grades' are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers but are now used by other organisations for wider applications and market research.

Contents

The grades

See also

References

External links

The grades

Grade	Social class	Typical occupation
A	upper middle class	doctor, solicitor, barrister, accountant, company director
B	middle class	teacher, nurse, police officer, probation officer, middle manager
C1	lower middle class	junior manager, student, clerical/office workers, supervisors
C2	skilled working class	foreman, agricultural worker, plumber, bricklayer
D	working class	manual workers, shop worker, fisherman, apprentices
E	underclass	casual labourers, state pensioners

The grades are often grouped into ABC1 and C2DE and these are taken to equate to middle class and working class respectively.

See also

★ Social class

★ ACORN (demographics)

References

★ ''The Fundamentals of Advertising'', by John Wilmshurst, Adrian MacKay, Page 213.

External links

★ National Readership Survey information on the grades

★ MORI information on the grades

★ Demographic classifications