NEW YORK DAILY MIRROR

The '''New York Daily Mirror''' was an American morning tabloid newspaper first published in 1924 in New York City by the William Randolph Hearst organization as a contrast to their mainstream broadsheets, the ''Evening Journal'' and ''New York American'', later consolidated into the ''New York Journal American''. It was created to compete with the ''New York Daily News'' which was then a sensationalist tabloid and the most widely circulated newspaper in the United States. Hearst preferred the broadsheet format and sold the ''Mirror'' in 1928, only to buy it back in '1932'.
Early on, several bright young writers and photographic journalists joined the ''Daily Mirror'' such as Ring Lardner, Jr. and Hy Peskin, and the political commentator Drew Pearson^[1]. The gossip columnist Walter Winchell was hired away from the ''New York Evening Graphic'', given his own radio show and syndicated, in his prime— the 1940s and early 50s— in more than 2000 daily papers. In 1927, the paper devoted substantial resources to the exploitation of scandal with repeated stories on such things as the divorce trial of real estate tycoon Edward West "Daddy" Browning who at age 51 had married 15-year-old Frances Belle "Peaches" Heenan. Management of the Mirror estimated that its content was 10% news and 90% entertainment.
By the 1930s, the ''Daily Mirror'' was one of the Hearst Corporation's largest papers in terms of circulation. However, the paper never became a significantly profitable property and in its later years it declined substantially despite numerous efforts to turn things around.
Despite having the second highest daily circulation of an American newspaper, The ''Daily Mirror'' closed on October 16, 1963, after a 114 day strike.
On January 4, 1971, the ''New York Daily Mirror'' was revived in name only, as a tabloid, published in Long Island City, NY. It ceased publication on February 28, 1972.

★ The New York ''Banner'', a fictional newspaper which features prominently in Ayn Rand's novel ''The Fountainhead'', is considered to have been loosely modeled on The ''New York Daily Mirror''.

★ In the alternate history book ''Sideslip'' by Ted White and Dave van Arnam, depicting an alternate reality where Earth is ruled by aliens from space, the ''New York Daily Mirror'' continues publication into 1968.

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References

1. 'Kenneth T. Jackson: ''The Encyclopedia of New York City''': The New York Historical Society; Yale University Press; 1995. P. 107.