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(Redirected from Next (retailer))
'Next plc' is a British clothes retailer, with its headquarters in Enderby, Leicester, England. It is one of the United Kingdom's largest clothing retailers, number three behind Marks & Spencer and Philip Green's retail empire of Bhs and Arcadia Group. The group has over 400 stores throughout the UK and the Republic of Ireland, and 50 franchise branches in Europe, Asia and the Middle East. These are located at a mixture of high streets, shopping centres and retail parks.
In the year to January 2007 Next's turnover was £3.3b Profits were £478 million before tax.[1]
Next was founded in 1982 when 'J Hepworth & Son', a tailor in Leeds, bought Kendall & Sons Ltd, a Leicester based rainwear and ladies fashion company from Combined English Stores, to redevelop as a womenswear chain of shops called 'NEXT' (Next PLC in turn took over Combined English Stores in 1987). Terence Conran, owner of the chain, chose the retailer George Davies to head the new store. The first store was opened on 12th February 1982, and by 1984 all 80 of Kendall's stores had been converted to Next.
The same year (1984), the Hepworth's stores began to be converted to Next for Men. Later Next began to develop mini department stores selling women's, men's and children's clothes as well as furniture under the one roof. Some stores had included cafes although these were phased out in the early 1990s. In 1986 Next moved its head office from Leeds to Leicester and in the same year had purchased the catalogue company Grattan. This was later sold to Otto Versand in 1991 when Next encountered financial problems related to a recession. Some branches were sold to other retailers to avoid administration.
Stand alone furniture shops called 'NEXT Home' were opened in 2003. Next also sells around 21% of its merchandise through the 'Next Directory', a home shopping catalogue launched in 1988. All Next stores only sell their own brand label although recently some small scale branded products have been seen such as trainers from Gola and Morphy Richards electrical goods. More recently the company has begun to tap into the growing market for trendy men's underwear by stocking the latest styles of Calvin Klein underwear. Currently the largest branch of Next is the branch in the Manchester Arndale Centre that opened in October 2005.
Next produces a magazine called the Faith Restorer for employees which includes new store openings, praise and complaints received throughout the company. The magazine also includes company news and contributions from employees.
Until circa 1991 Next used a lower case Courier-style typeface in black against a white background for its logo. This was replaced by the capitalised NEXT logo in a Roman-serif style type face that is still widely used in stores and corporate marketing. There have been some variations of this such as the logo with each letter of NEXT in an individual square and in some stores in 2005/6 had the Next logo in a varying blue background as opposed to the black background. In addition, some variations in typeface occurred during the logo's use - including similar fonts that had serifs positioned obove the "T" crossbar, similar to Garamond and others that had more in common with Times New Roman.
As of 2007 a brand new logo showing a lower case sans-serif 'next' logo has been introduced, although the previous logo in use since 1991 continues to be used throughout marketing, directories and carrier bags for now until all consumables that carry the old design have been exhausted.
For a long period in recent years Next has marketed only to advertise an impending sale usually through brief television spots and newspaper advertising and in and out of stores. However recently billboard advertising featuring Alessandra Ambrosio and later in 2007 Yasmin Le Bon have advertised the stores womenswear. [2]
Other than the core Next retail chain and the directory Next also own subsidiaries including:
★ There are a number of stores owned by Next known as 'Next Clearance' which sell previous seasons stock at lower price then at the core Next stores, they also have introduced some cloathing just for next clearance.
★ In late September 2006 Next opened a handful of new stores called 'Lime'. These stores sell cheaper priced stock under the name of 'Lime'. The first branches opened in Derby, Nottingham, Newbury and Llandudno. The Lime stores replace existing Next outlets which have since moved to larger premises nearby. Other Lime stores opening in the near future,include the Isle of Man and Wigan. Lime-branded items are also now stocked at larger Next Clearance stores. Lime was setup primarily as competition for low cost competitors such as Primark, Peacocks, Matalan and the clothing operations of supermarkets such as Tesco, ASDA and Sainsbury's. [3]
★ Next own the call centre operator of Ventura. [4]
Next have over 400 stores located around the world. They are in locations such as the United Kingdom, Denmark, France and Ireland as well as in other parts of the world such as Dubai and soon to open in Hong Kong. Recently, a store even opened up in Lahore, Pakistan with more to open up throughout the country. The stores range in size and goods. While most stores feature mainly fashion, some also include homewares and furniture as well, classing the store as a department store in some cases. The chains largest store is located within the Manchester Arndale centre. It is featured over 4 floors and is in size.
Next discount sales are very popular events usually occurring four times a year, two at the end of seasons and two mid-season. Queuing for the sales starts early with people arriving at times as early as 2 am to wait for the store to open at 5 am. Sales involve most of the store staff and extra temporary staff are usually hired as well to cope with demand, where generally every permanent staff member is put onto the rota to work during the sale, and must then provide a valid reason if they cannot work.
Generally discounts start at 50%, especially during the end-of-season sales, with the discounts rising after the official sale has ended and when the company wishes to sell off all remaining stock.
★ Next's main website
★ Next's corporate website
★ Yahoo Finance profile
★ Business analysis and history
Next on Oxford Street
'Next plc' is a British clothes retailer, with its headquarters in Enderby, Leicester, England. It is one of the United Kingdom's largest clothing retailers, number three behind Marks & Spencer and Philip Green's retail empire of Bhs and Arcadia Group. The group has over 400 stores throughout the UK and the Republic of Ireland, and 50 franchise branches in Europe, Asia and the Middle East. These are located at a mixture of high streets, shopping centres and retail parks.
In the year to January 2007 Next's turnover was £3.3b Profits were £478 million before tax.[1]
| Contents |
| History |
| Logos and Marketing |
| Subsidiaries of Next |
| Stores |
| Next Sales |
| References |
History
Next was founded in 1982 when 'J Hepworth & Son', a tailor in Leeds, bought Kendall & Sons Ltd, a Leicester based rainwear and ladies fashion company from Combined English Stores, to redevelop as a womenswear chain of shops called 'NEXT' (Next PLC in turn took over Combined English Stores in 1987). Terence Conran, owner of the chain, chose the retailer George Davies to head the new store. The first store was opened on 12th February 1982, and by 1984 all 80 of Kendall's stores had been converted to Next.
The same year (1984), the Hepworth's stores began to be converted to Next for Men. Later Next began to develop mini department stores selling women's, men's and children's clothes as well as furniture under the one roof. Some stores had included cafes although these were phased out in the early 1990s. In 1986 Next moved its head office from Leeds to Leicester and in the same year had purchased the catalogue company Grattan. This was later sold to Otto Versand in 1991 when Next encountered financial problems related to a recession. Some branches were sold to other retailers to avoid administration.
Stand alone furniture shops called 'NEXT Home' were opened in 2003. Next also sells around 21% of its merchandise through the 'Next Directory', a home shopping catalogue launched in 1988. All Next stores only sell their own brand label although recently some small scale branded products have been seen such as trainers from Gola and Morphy Richards electrical goods. More recently the company has begun to tap into the growing market for trendy men's underwear by stocking the latest styles of Calvin Klein underwear. Currently the largest branch of Next is the branch in the Manchester Arndale Centre that opened in October 2005.
Next produces a magazine called the Faith Restorer for employees which includes new store openings, praise and complaints received throughout the company. The magazine also includes company news and contributions from employees.
Logos and Marketing
Next logo used between 1991 and 2007, still used widely on products and store signs. Still used in Next adverts
New Next Directory logo
Until circa 1991 Next used a lower case Courier-style typeface in black against a white background for its logo. This was replaced by the capitalised NEXT logo in a Roman-serif style type face that is still widely used in stores and corporate marketing. There have been some variations of this such as the logo with each letter of NEXT in an individual square and in some stores in 2005/6 had the Next logo in a varying blue background as opposed to the black background. In addition, some variations in typeface occurred during the logo's use - including similar fonts that had serifs positioned obove the "T" crossbar, similar to Garamond and others that had more in common with Times New Roman.
As of 2007 a brand new logo showing a lower case sans-serif 'next' logo has been introduced, although the previous logo in use since 1991 continues to be used throughout marketing, directories and carrier bags for now until all consumables that carry the old design have been exhausted.
For a long period in recent years Next has marketed only to advertise an impending sale usually through brief television spots and newspaper advertising and in and out of stores. However recently billboard advertising featuring Alessandra Ambrosio and later in 2007 Yasmin Le Bon have advertised the stores womenswear. [2]
Subsidiaries of Next
Other than the core Next retail chain and the directory Next also own subsidiaries including:
★ There are a number of stores owned by Next known as 'Next Clearance' which sell previous seasons stock at lower price then at the core Next stores, they also have introduced some cloathing just for next clearance.
★ In late September 2006 Next opened a handful of new stores called 'Lime'. These stores sell cheaper priced stock under the name of 'Lime'. The first branches opened in Derby, Nottingham, Newbury and Llandudno. The Lime stores replace existing Next outlets which have since moved to larger premises nearby. Other Lime stores opening in the near future,include the Isle of Man and Wigan. Lime-branded items are also now stocked at larger Next Clearance stores. Lime was setup primarily as competition for low cost competitors such as Primark, Peacocks, Matalan and the clothing operations of supermarkets such as Tesco, ASDA and Sainsbury's. [3]
★ Next own the call centre operator of Ventura. [4]
Stores
Next have over 400 stores located around the world. They are in locations such as the United Kingdom, Denmark, France and Ireland as well as in other parts of the world such as Dubai and soon to open in Hong Kong. Recently, a store even opened up in Lahore, Pakistan with more to open up throughout the country. The stores range in size and goods. While most stores feature mainly fashion, some also include homewares and furniture as well, classing the store as a department store in some cases. The chains largest store is located within the Manchester Arndale centre. It is featured over 4 floors and is in size.
Next Sales
Next discount sales are very popular events usually occurring four times a year, two at the end of seasons and two mid-season. Queuing for the sales starts early with people arriving at times as early as 2 am to wait for the store to open at 5 am. Sales involve most of the store staff and extra temporary staff are usually hired as well to cope with demand, where generally every permanent staff member is put onto the rota to work during the sale, and must then provide a valid reason if they cannot work.
Generally discounts start at 50%, especially during the end-of-season sales, with the discounts rising after the official sale has ended and when the company wishes to sell off all remaining stock.
References
★ Next's main website
★ Next's corporate website
★ Yahoo Finance profile
★ Business analysis and history
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