PC WORLD (MAGAZINE)

:''This article is about the magazine. For the unrelated British magazine see'' Personal Computer World''.''
'''PC World''' is a global computer magazine published monthly by IDG. It offers advice on various aspects of PCs and related items, the Internet, and other personal-technology products and services.
The magazine's slogan is "Technology Advice You Can Trust" and it is known for criticizing poor computer products or companies, even at the risk of losing advertising revenue.
''PC World'' has gained and held its worldwide reputation for being a reliable source of information about desktops, laptops, handheld PCs, networking and computer accessories.
Each month PC World runs tests on various areas of the IT world from new pre-built computers, LCD monitors, graphic cards, motherboards, PDAs, wireless network routers and many more. The magazine also includes many reviews from products across the IT board including phones and accessories, cameras, and software from a wide range of vendors as well.
PC World is also known as 'PC Advisor' and 'PC Welt' in some countries.

History

The publication was announced at the COMDEX trade show in November 1982, and first appeared on newsstands in March 1983; its original staff consisted of people who left ''PC Magazine'' en masse after that publication was acquired by Ziff Davis.
It was founded by David Bunnell and Cheryl Woodard, and its first editor was Andrew Fluegelman.
''PC World's magazine and web site have won a number of awards from Folio, the American Society of Business Publication Editors, MIN, the Western Publications Association, and other organizations; it is also one of the few technology magazines to have been a finalist for a National Magazine Award.
Many well-known technology writers have contributed to ''PC World'', including Steve Bass, Stephen Manes, Lincoln Spector, Stewart Alsop, David Coursey, and others. Editors have included Harry Miller, Richard Landry, Phil Lemmons, Cathryn Baskin, Kevin McKean, and Harry McCracken.
As of 2006, ''PC World's audited rate base of 850,000 makes it the largest-circulation computing magazine in the world.[1]
On January 9, 2007, senior editor Rex Farrance was killed after being shot during a home-invasion robbery attempt.[2]

Countries

Based in San Francisco, PC World's original edition is published in the United States however it is also available in other countries (51 in total), sometimes under a different name:

★ ''PC World'' in Australia, Bangladesh, Brazil, Denmark, Greece, Hungary, India (from July 2006), Italy, Peru, Philippines, New Zealand, Norway, Turkey, Vietnam.

★ ''PC Advisor'' in the United Kingdom. (Another magazine called ''Personal Computer World'', and a ''PC World'' retailer- neither related to the ''PC World'' magazine- already exist in that market.)

★ ''PC Welt'', is the German-language edition.

Australian PC World

'''Australian PC World''' is published by the ''Consumer and SMB Division'' of IDG Communications Australia. ''Australian PC World'' consists of a monthly print publication, Web site and email services. The division also publishes '''GoodGearGuide''', a Web site that provides buying advice about consumer electronics and convergence products. The primary focus of GoodGearGuide is product reviews, while Australian PC World focuses on providing buying information through product reviews, how-to articles and commentary.

PC World Canada

'''PC World Canada''' is the Canadian PC World Web site. There is no Canada-specific print edition of PC World (although the American version of PC World magazine is distributed in Canada and can be found on most major newsstands). PC World Canada is published by IT World Canada, the Canadian affiliate of IDG. The Web site publishes original stories written by Canadian authors from a Canadian perspective along with reprinted content from PC World.

PC World Perú

'''PC World Perú''' is published by ''Empresa Editora El Comercio'', which publishes also the most important newspaper of Peru: El Comercio. It consists of a fortnightly print publication and it was originally distributed for free with the newspaper, but now it is sold separately.
Since 2003, they organize the ''Premios PC World'' (PC World Awards), where they award, after strict tests and analysis, the best electronic devices which were sold in Peru the year before.

Controversy

In May, 2007, the Editor-in-Chief of ''PC World'', Harry McCracken, resigned abruptly in controversial circumstances.
According to sources quoted in Wired Magazine, McCracken quit abruptly because the new CEO of IDG, Colin Crawford, tried to kill a story about Apple and Steve Jobs.^[1] Crawford responded, calling media reports of McCracken's resignation "inaccurate."^[2] CNET later reported that McCracken had told colleagues that ''IDG'' "was pressuring him to avoid stories that were critical of major advertisers."^[3]^[4] On May 9th, McCracken returned to PC World and Crawford was demoted.^[5]

References

1. Wired Magazine, 2 May, 2007. Story:"PC World Editor Quits Over Apple Story"[3]
2. AppleInsider, 3 May, 2007. Story"PC World editor quits during dispute over Apple story"[4]
3. CNet, 2 May, 2007. Story:"PC World editor resigns over apparent ad pressure"[5]
4. MacNN, 3 May, 2007. Story:"Editor quits after PC Mag kills Apple story"[6]
5. http://www.pcworld.com/article/id,131702-page,1/article.html

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PC WORLD (MAGAZINE)

History

Countries

Australian PC World

PC World Canada

PC World Perú

Controversy

See also

References

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