'Panini' is the brand name of an
Italian firm which produces collectable
stickers. The company is based in
Modena and named after the Panini brothers, who founded it in
1961. It also publishes comics and magazines under the imprint
Panini Comics.
It became famous in the
1960s for its
football (soccer) collections, which soon became objects of wide interest and are now considered a juvenile cultural phenomenon of the following decades. Rare stickers (''figurine'') can reach very high prices on the collectors' market. Some popular games were invented which used stickers as playing cards.
Giuseppe Panini, the eldest brother and the founder of this business, and a collector himself, financed the creation of the ''Raccolte Fotografiche Modenesi'' (Modena's photographic collections), a precious archive containing more than 300,000 photographs and a similar number of postcards, describing the life of the town and the evolution of photographic art.
In 2006, Panini partnered with The Coca-Cola Company and Tokenzone to produce the first ever Virtual Sticker Album for the World Cup.
In World Cup Sticker Albums, Panini always have the names of the countries in their own languages (e.g.
Germany as Deutschland,
England as England,
Italy as Italia and
Spain as España).
External links
★
Corporate website
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UK website
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Panini Virtual World Cup Album
★
www.stickermanager.com - Swap site which helps finish off your album