PEPSI BLUE

'Pepsi Blue' was a soft drink made by PepsiCo and launched in mid-2002. It is considered by some to be the company's second equivalent of New Coke, after the much maligned Crystal Pepsi.
The taste of Pepsi Blue was fruity (it resembled that of blueberries or raspberries to some, though Pepsi simply described it as "berry") and much more sugary and syrupy than regular cola; it was colored blue by means of the addition of artificial dyes.
Although heavily promoted by PepsiCo (including advertisements by the pop singer Britney Spears and the bands Papa Roach and Sev), it is widely seen as a commercial flop as sales remained low.
Pepsi Blue also was released in some countries as a limited edition during Christmas time in 2003, including Mexico, Panama, Colombia and Costa Rica (but without the fruity flavor). It was withdrawn from the US & Canadian markets in early 2004.
Pepsi Blue was later reintroduced into the Hong Kong market. Its availability was short lived in Australia and Poland due to its commercial failure there.
Pepsi Blue was released in India, Australia, New Zealand, Jamaica and Canada as a limited edition variant during the period when the Indian Cricket Team was having a successful run after the 2003 Cricket World Cup. (The colour of their jersey was blue.)
Pepsi Blue was released in the Philippines in 2002 coinciding with college-basketball team the Ateneo Blue Eagles winning the UAAP championship.
It was also released in Turkey as a limited edition in 2005 but it was, once again, unsuccessful.
Pepsi Blue was also promoted after New York Mets games during the summer of 2002, where the color blue was one of the symbolic colors of the ballclub.
It is still sold in Indonesia and Mexico. [1]

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See also

★ List of Pepsi types