PERSUASION

'Persuasion' is a form of influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on "appeals" rather than force.
Manipulation is taking persuasion to an extreme, where the one party benefits at the other's cost.
Aristotle said that "Rhetoric is the art of discovering, in a particular case, the available means of persuasion."

Contents

Principles of persuasion

Methods of persuasion

See also

References

External Links

Principles of persuasion

According to Robert Cialdini in his book on persuasion, he defined six "weapons of influence":

★ Liking: people like those who like them

★ Reciprocity: people repay in kind

★ Social proof: people follow the lead of similar others

★ Consistency: people align with their clear commitments

★ Authority: people defer to experts

★ Scarcity: people want more of what they can have less of

Methods of persuasion

By appeal to reason:

★ Logical argument

★ Logic

★ Rhetoric

★ Scientific method

★ Proof
By appeal to emotion:

★ Advertising

★ Faith

★ Presentation and Imagination

★ Propaganda

★ Seduction

★ Tradition
Aids to persuasion:

★ Body language

★ Communication skill or Rhetoric

★ Sales techniques

★ Personality tests and conflict style inventory help devise strategy based on an individual's preferred style of interaction
Other techniques, which may or may not work:

★ Deception

★ Hypnosis

★ Subliminal advertising

★ Power (sociology)
Coercive techniques, some of which are highly controversial and/or not scientifically proven to be effective:

★ Brainwashing

★ Coercive persuasion

★ Mind control

★ Torture
Systems of persuasion for the purpose of seduction:

★ Seduction

★ Ross Jeffries

★ Mystery Method

★ Neil Strauss

★ David DeAngelo

See also

References

★ Social psychologist Robert Cialdini has written several books exploring the techniques of non-coercive persuasion.

★ See Elaboration Likelihood Model for a contemporary theory of persuasion.

External Links

★ Persuasion and Foreplay