PLUS-SIZE MODEL

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'Plus-size model' is a neologism internationally applied to a woman larger than a standard U.S. size 8 who models clothing for consumers wearing a dress size 14 or higher in North American sizing, 10 or higher in Australian sizing, size 40 or higher in Europe, and 10 or higher in UK sizing. The requirements for plus-size models are no different from those of high-fashion models, excepting in larger overall bust-waist-hip measurements; they must have excellent skin, hair and teeth, and emote well to the camera. The type of work that plus-size models engage in is also no different from that of their counterparts. Advertising campaigns, magazine editorials, catwalk work, live-TV work and commercials, etc. comprise the variety of work available. Increasingly, plus-size models are also being employed by the media to stimulate debate on healthy self-esteem and body image, especially regarding struggles with eating disorders.

Contents
The Business
Development of the industry in the United States
The main players, U.S.
Setbacks to growth, U.S.
State of the U.S. industry today
Notable plus-size models, North America
Notable plus-size models, other regions
Plus-size Celebrities/Entertainers
The relationship of plus-size modeling to classical ideals of beauty
References

The Business


As the development of the industry is closely tied to Western population change and clothing industry growth, the plus-size model industry has grown in fairly equal strides at various points on the globe. Many well known model agencies have created divisions to specifically locate and develop potential models to serve demand.
Well-known high fashion designers are starting to look more closely at the earning potential from serving consumers wearing plus-size clothing with prêt-à-porter, and have started booking plus-size models for their advertising campaigns and catwalks. Jean-Paul Gaultier and John Galliano both used plus-size models in their Spring 2006 showings in Paris. Italian plus-size fashion house Elena Mirò now regularly stages a '' as a plus-size model and is a unique example of the model/celebrity concept. Schmidt gained such popularity among the show's youthful audience that she was tapped to model for plus-size clothing company Torrid and is now represented by the Wilhelmina 10/20 division in New York.

★ 'Mia Amber Davis' ~ appeared in a feature role in the 2000 comedy movie ''Road Trip'' as 'Rhonda'. Since her film appearance, Davis has been working as a model in New York and appearing on TV to speak on the issues of being plus-sized, and on self-esteem. Amber recently appeared on the Tyra Banks talk show dealing with the media's response to photographs of Banks in a swimsuit.

★ 'Dana Owens, aka Queen Latifah' ~ OscarTM-nominated actress and music artist, Owens currently appears in US advertising for CoverGirl cosmetics alongside plus-size model Jordan Tesfay. Owens and Tesfay's appearance in this campaign is of particular note, as no plus-size woman has appeared in this form of advertising since Emme appeared in a Revlon cosmetics campaign in the early 1990s. While Latifah is not represented by a modelling-specific agency[4], her international celebrity makes her an ideal candidate for plus-size model clients to consider her for their campaigns.

★ 'Toccara Jones' ~ is an American model and fashion personality. She was a contestant on the third cycle of the UPN series America's Next Top Model (ANTM) and after attempting a career in mainstream plus-size modeling has since found success from interviews and related photography speaking about self-esteem to lifestyle magazines.

★ 'Jordin Sparks' ~ is the season six, 2007 winner of American Idol. Sparks began modeling after she won a Phoenix, AZ model search for Torrid stores. Due to her exclusive contract with AI and full schedule her modeling career is currently on hiatus.

★ 'Velvet D'Amour'~ notably appeared in John Galliano's Spring 2006 ‘Everybody is Beautiful’ prêt-à-porter show and in Jean-Paul Gaultier's 2007 Spring/Summer prèt-â-porter show, and recently appeared as a judge on the US Oxygen Channel's Mo'Nique's F.A.T. Chance television program. D'Amour also featured in the title role of ''Avida,'' a 2006 French film selected for the 2006 Cannes and 2007 Tribeca festivals.

The relationship of plus-size modeling to classical ideals of beauty


Various magazines and advertising campaigns have depicted plus-size models as embodying a return to the voluptuous Classical ideal of feminine beauty, as defined by sculptures such as the Venus de' Medici and the Winged Victory of Samothrace--i.e., the aesthetic ideal that generally prevailed throughout Western history, until well into the twentieth century. Notable among these is Elena Miro's 2003-2005 campaign featuring model Barbara Brickner reprising well-known works of art, and Lara Johnson's May 2002 appearance in US Glamour Magazine alongside a replica of the Venus de Milo [1].

References


1. Freedom Communications press release, December 28 2001
2. Robin Manning/Cycle 1, Tocarra Jones/Cycle 3, Diane Hernandez/Cycle 5, Diana Zalewski/Cycle 8, and Whitney Cunningham/Cycle 8
3. Elle Canada magazine article,
4. Latifah is represented by William Morris, CA


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